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In the window washing business, it takes a lot more than knowing how to wash a window in order to be successful. 'a shoddy image' can best be summed up by a story I write within my manual 'How to Start Your Own Residential Window Washing Business'. It's about this window washer I saw 'out and about' one day. Big difference. If you approach your window washing business this way, you'll be able to literally bury the competition and create a never ending supply of customers who come back to you for years and years and years. So work on that image and happy cleaning! Best Wishes, Steve
Article: In the window washing business, it takes a lot more than knowing how to wash a window in order to be successful. I'm sure you've heard the expression 'You get one heedless to make a first impression. Make it a good one'. So we're going to talk today nearby how to create a powerful impression designed to turn your window washing prospects into a boatload of repeat customers. There was a headline recently in the USA Today that said 'Image is everything'. They hit the nail right on the head. Yes...a top caliber image is extremely important for your window washing business. A good example of 'a golden image' vs. 'a shoddy image' can best be summed up by a story I write within my manual 'How to Start Your Own Residential Window Washing Business'. It's this window washer I saw 'out and about' one day. He had this ugly looking beat up truck with smoke mazy out the back. The name 'Pete's Window Washing' in tore up white stencils was on the side of the truck. But not only was his vehicle sleight of hand weak, his own personal feint left something to be desired. Long greasy hair, tattoos, raggedy jeans, etc. A real drab individual petrified up with an even sorrier guest appearance. Now let's look at you. You spend a few dollars to properly outfit yourself with a consort polo shirt and you're wearing some unaccountable Dockers. You're also driving a fairly clean out car or truck with nice looking magnetic signs on the side of the vehicle. Your gaudiness is neat and so is your 4 wheel rolling circle advertisement. You're then as previously way to the fore of the game, but watch what happens next. You and Pete both show up at the prospect's house to do a window washing estimate. Who do you think your prospect will feel more complacent with-Pete or you? I know...I know...simple question. But let's take it one step further. You and Pete proceed to do the estimate. Pete scribbles the shade of his estimate on the back of his deal card (like most window washers do). You, on the other hand, proceed to present a complete estimate package to the prospect. Not just a price, but a complete story everywhere you, your company, your service, some references with phone numbers and then the price. I created just such an estimate package which literally did the 'selling' for me (it's included within my system). It's decision time for your prospect. But is it really a decision? Who do you think your prospect will pick to do their windows? You! It's an clear as day no-brainer. This is why if you focus on creating an all at close quarters golden image, you'll rarely feel the heat from competition. This is ESPECIALLY important in the residential window washing business. You're in some tasteful homes. Your prospect needs to feel very without care with you if they're going to let you into their castle. There are so many benefits to creating a top caliber image. First and foremost is you'll get more jobs. But you'll also be able to score more (people pay for peace of mind), you'll get many, many referrals, and you'll be invited back for repeat services being as how the trust factor your customer will feel towards you will be very high. The hulk line here is to simply look like a professional. Even if you're characteristics new to the window doormat business, you can still 'fake it 'til you make it'. Any dollars you use to create a professional image will be multiplied back to you in the form of a lot more allegiance materialization your way. I see window washers out in the field all the time who 'don't get it'. And they wonder why they're struggling for customers every week. It's very simple really...don't look like a window washer. Look like a professional who owns a window washing company. Big difference. If you buttonhole your window washing house this way, you'll be able to literally bury the competition and create a never ending supply of customers who come back to you for years and years and years. So work on that image and happy cleaning! Best Wishes, Steve
Dear readers, In my book Nichework Marketing I recommend having a blog. There are many advantages to blogs that traditional web sites don’t have. BUT sometimes we don’t want a blog… Or at least we don’t want our web site to LOOK like a blog. Take a look at this new site of mine: The Custom [...] Post from: Network Marketing & MLM Training from Home Business Blogs - A blog about what it takes to succeed in network marketing & MLM. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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