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He or she then needs to discover your Web site, take the initiative to visit your Web site, and then once at your site, actually buy your product or service. And just as the Internet might open up the whole world to YOUR product or service, so too does it open up the world for the products and services of hundreds (if not thousands) of competitors--many of whom are likely to have deeper pockets that can get them noticed more quickly and more effectively than you. All-in-all, not too shabby a result from just one well-targeted press release to a local market. So, while the Web opens up the whole world, don't lose sight of your backyard and don't lose sight of more traditional marketing methods to bring your product or service directly to a specific audience. Article: Does the Internet have you feeling like a small fish in a big pond? Do you have a great product or service that's essence lost within the information overload of the World Wide Web? If so, don't forget your often most-fertile marketing territory--your own backyard! * REALITY CHECK The promise of the Internet is that it can literally prompt your product or service to a global marketplace, quickly and economically. Just think of all the potential customers you might reach in 'cyber' mode versus a traditional 'bricks and mortar' approach. The numbers can be staggering. We must ask ourselves, however, if the lure and promise of greater reach via the Internet is 'real' or if it's simply 'wishful thinking'? Does the Internet represent reality for our stunt or just possibility? In my opinion, for most of us, it's the latter. The Internet makes it 'possible' for us to reach a wider audience, but it does not guarantee we will. consistent with all, the person on the other end of the cyber pipeline needs to first know casually your product or service. He or she then needs to discover your Web site, take the initiative to visit your Web site, and then once at your site, positively buy your product or service. And just as the Internet might open up the whole world to YOUR product or service, so too does it open up the world for the products and services of hundreds (if not thousands) of competitors--many of whom are likely to have deeper pockets that can get them noticed more quickly and more effectively than you. Simply put, when you introduce the Internet into the mix, the pond in which you swim is suddenly a whole lot bigger! * THE LOCAL APPROACH To market my recently published novel, 'CURRENTS-Every Life Leaves an Imprint,' I took a different approach--an precinct that is starting to pay some small, yet encouraging dividends. Sure, I refined a Web site (the credibility of any fair trade without a Web site these days is questionable), got my book on Amazon.com, and entered into several affiliations designed to go after my book to a wider audience. Granted, some trust has resulted from this more 'global' approach, but my marketing really began to take off when I shifted from a 'small fish/big pond' mentality to a 'big fish/small pond' mindset. First, I divided my marketing 'backyard' into geographically distinct territories based on proximity to me as well as likelihood of interest. Then I developed a marketing fashion for each region, noting that the 'selling' points for my book were likely to be subtly different in each market. I then researched media and other means of outreach within each territory, including local newspaper, radio stations, and even retail outlets. Lastly, I put my plan into operation a little over three weeks ago, starting with the region containing my former hometown. * RIPPLE EFFECT The immediate result was a 750-word insinuate and full-color picture on the back page of the local weekly newspaper--an drug that included my Web site URL and publicity for a book-signing at a local retailer. I also garnered publicity for the book-signing in two regional daily newspapers. The book signing methods was brisk, sales through my Web site picked up, and I received a special order from Borders. All-in-all, not too shabby a result from just one well-targeted press release to a local market. So, while the Web opens up the whole world, don't lose sight of your backyard and don't lose sight of more traditional marketing methods to convey your product or service directly to a specific audience. As youngsters we first learned to walk by taking tiny steps--tiny steps that soon became confident strides. The same can be said of our marketing: by starting out as a big fish in a small pond, your 'pond' is sure grow as each tiny 'splash' you make sends out yet accessory concentric ripple. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright (c) 2004 by Matt McGovern--All rights reserved.
Dear readers, I found this quick tip in Big Al’s Fortune Now newsletter: How to get your prospect started before he joins your business. Tell your prospect that he must “qualify” to join your program. You could say this: “Mr. Prospect, I don’t want you to join my business if it’s not for you. So, [...] Post from: Network Marketing & MLM Training from Home Business Blogs - A blog about what it takes to succeed in network marketing & MLM. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
More Articles:1. Build an Internet Store and sell your hobby! Summary: If you are looking for an internet business opportunity, take a look at Site BuildIt!The Best Web Promotion ToolAccording to Alexa.com results, some 51% of sites built with this tool are among the top 6% of most trafficked sites on the web! As soon as that page is listed on the major search engines, I can get the ranking information.All the help you needJust in case this concept of creating your own internet store by yourself is a bit da… 2. Top 7 Ways To Promote Your Website And Make Massive Sales Summary: Don't you ? You can submit your article to ezine or article directory like : http://www.articlecity.com 3) Exchange links Exchanging links is one of the best method for getting web site traffic and ranking higher with search engine When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. When people join those forums, make sure that they need to come to your site first and log in from th… Advertising News Articles 3. Online Guru or Scam Artist: How Can You Tell? Summary:You want to start your own online business. A reputable online business will not send SPAM (unsolicited email). A reputable company or individual will work hard to earn your business by publishing articles online, working on their website's search engine results, and providing you with a content rich website. Search for terms like 'small business forum', 'small business advice', 'small business newsletters', and 'home based business resou… 4. Is Your Computer Strong Enough For A work From Home Internet Business Summary: By Tom Worsley If you are planning on doing business online with one of the many work from home based businesses available on the internet, then you are going to want to make sure your computer is up to the task. Well before I upgraded from my Pentium MMX 233 Mh computer I was spending more time re booting from freeze ups and cleaning my hard drive than I was actually working at my internet work from home based business. These are my rec… |