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He or she then needs to discover your Web site, take the initiative to visit your Web site, and then once at your site, actually buy your product or service. And just as the Internet might open up the whole world to YOUR product or service, so too does it open up the world for the products and services of hundreds (if not thousands) of competitors--many of whom are likely to have deeper pockets that can get them noticed more quickly and more effectively than you. All-in-all, not too shabby a result from just one well-targeted press release to a local market. So, while the Web opens up the whole world, don't lose sight of your backyard and don't lose sight of more traditional marketing methods to bring your product or service directly to a specific audience. Article: Does the Internet have you feeling like a small fish in a big pond? Do you have a great product or service that's viscera lost within the information overload of the World Wide Web? If so, don't forget your often most-fertile marketing territory--your own backyard! * REALITY CHECK The promise of the Internet is that it can literally broach your product or service to a global marketplace, quickly and economically. Just think of all the potential customers you might reach in 'cyber' mode versus a traditional 'bricks and mortar' approach. The numbers can be staggering. We must ask ourselves, however, if the lure and promise of greater reach via the Internet is 'real' or if it's simply 'wishful thinking'? Does the Internet represent reality for our line of work or just possibility? In my opinion, for most of us, it's the latter. The Internet makes it 'possible' for us to reach a wider audience, but it does not guarantee we will. later than all, the person on the other end of the cyber pipeline needs to first know not far your product or service. He or she then needs to discover your Web site, take the initiative to visit your Web site, and then once at your site, without doubt buy your product or service. And just as the Internet might open up the whole world to YOUR product or service, so too does it open up the world for the products and services of hundreds (if not thousands) of competitors--many of whom are likely to have deeper pockets that can get them noticed more quickly and more effectively than you. Simply put, when you introduce the Internet into the mix, the pond in which you swim is suddenly a whole lot bigger! * THE LOCAL APPROACH To market my recently published novel, 'CURRENTS-Every Life Leaves an Imprint,' I took a different approach--an venture on that is starting to pay some small, yet encouraging dividends. Sure, I well-built a Web site (the credibility of any organization without a Web site these days is questionable), got my book on Amazon.com, and entered into several affiliations designed to secure my book to a wider audience. Granted, some subject has resulted from this more 'global' approach, but my marketing really began to take off when I shifted from a 'small fish/big pond' mentality to a 'big fish/small pond' mindset. First, I divided my marketing 'backyard' into geographically distinct territories based on proximity to me as well as likelihood of interest. Then I developed a marketing come closer for each region, noting that the 'selling' points for my book were likely to be subtly different in each market. I then researched media and other means of outreach within each territory, including local newspaper, radio stations, and even retail outlets. Lastly, I put my plan into operation a little over three weeks ago, starting with the region containing my former hometown. * RIPPLE EFFECT The immediate result was a 750-word manifesto and full-color picture on the back page of the local weekly newspaper--an reproach that included my Web site URL and publicity for a book-signing at a local retailer. I also garnered unessential publicity for the book-signing in two regional daily newspapers. The book signing crusade was brisk, sales through my Web site picked up, and I received a special order from Borders. All-in-all, not too shabby a result from just one well-targeted press release to a local market. So, while the Web opens up the whole world, don't lose sight of your backyard and don't lose sight of more traditional marketing methods to obtain your product or service directly to a specific audience. As youngsters we first learned to walk by taking tiny steps--tiny steps that soon became confident strides. The same can be said of our marketing: by starting out as a big fish in a small pond, your 'pond' is sure grow as each tiny 'splash' you make sends out yet renewed concentric ripple. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright (c) 2004 by Matt McGovern--All rights reserved.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gainfully Unemployed... Making the decision to strike out on your own! Summary: If you are willing to make those sacrifices,then let's move on to some of the advantages and disadvantages of owningyour own business.* Pros:- Make more money than you can when working for someone else.- Be the boss and make the business decisions.- Job security.- Put your ideas into practice.- Learn about and participate in every aspect of a business.- Gain experience in a variety of disciplines.- Work directly with customers.- Benefit … 2. Make Your Fortune in a Paper Business Summary: A paper business is a business that can beoperated mainly using pieces of paper, such as contracts, invoices, shipping documents, et cetera. As well, you could become a licensing agent, arranging licensing deals on behalf of other companies and individuals, taking a percentage of sales as compensation. For further information and resources about licensing,visit http://www.yenommarketinginc.com/licensing.htmlThere are many other paper bus… 3. Work at Home Leads Summary: You do not just want to generate general work at home leads, but instead you will want to have a work at home lead generating page that allows you to simplify the process of sorting your work at home leads along with getting to know your potential clientele. Cold calling and direct mail are also ways to generate work at home leads. Getting to know your work at home leads and what they want will allow you to tailor your approach to be mor… 4. "5 Must-Handle-Issues To Positioning Your Internet Home Business Summary:The aim of your internet home business, and any business forthat, is to succeed and attain an appreciable level ofprofitability. It must be an action that is thought through and donewith direction, method and purpose.A sure trick of running your business is to avoid the commonhazards that all business operators face along the way andsuccessfully navigating your way through.The following are some of the crucial issues that you must handlet… |