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And to remind current customers that you're still in business and have more products and services to help them. The are couple of powerful reasons for keeping an updated list of your customers' names and email addresses. Obviously the first is that prospects can be turned into customers. But here's another important reason: It costs five to ten times as much to acquire a new customer than selling more products to your existing customers. If you sell a quality product and deliver great customer service, you build customer loyalty and help prevent customers switching to your competitors. Also take advantage of 'cross selling.' If customer X bought Product A, make sure they know about Product B, C, etc. Article: If you run (or plan to run) an online business, it’s especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you’re only location is cyberspace. You must constantly let potential customers know you exist. And to remind current customers that you’re still in subject and have more products and services to help them. The are couple of powerful reasons for keeping an updated list of your customers’ names and email addresses. Obviously the first is that prospects can be turned into customers. But here’s something else important reason: It costs five to ten times as much to acquire a new customer than selling more products to your existing customers. Think as regards all costs involved in trying to beguile new buyers. It’s much easier to sell to people whom hitherto know you. If you sell a quality product and deliver great customer service, you matrix customer loyalty and help prevent customers switching to your competitors. Also take convenience of “cross selling.” If customer X store Product A, make sure they know aimlessly Product B, C, etc. If your customer doesn’t purchase your other products, send an email and politely inquire. When you find out their specific objection to buying, you can then connect the problem. Perhaps you can offer the customer a volume discount, two for one deal, or add an inexpensive gift if they order. Be creative in ways to overcome customer resistance. And discontinuation through your list often. When was the last time you were in contact with each of these customers? You should be keeping in touch with them at least monthly. Even if it’s just an email dispute how they are enjoying your product or service. Ask them if they were pleased with the customer service they received from you or how can you serve them better. One of the most effective ways to keep in contact with your customers is to send them a newsletter. With email, it’s easy to create your own electronic newsletter or ezine. (For info on how to start an ezine, visit http://www.epdigest.com) But make sure your ezine is more than just a sales pitch. People will tire of that quickly. Instead, offer tips on how to best use your products, include new product information, offer discounts on upgrades, or create a frequently asked questions (FAQ) column. Your goal is not to be just a combat team that sells products, your goal is to be the solution provider to your customers’ problems. If you’re stumped around what content to include in your newsletter, send out an email to your customers inquiring what they’d like to read. TIP: You’ll get a much cardsharp response if you offer an incentive for them to reply. Offer a free e-book or discount on your other products. If you’re just starting your business, you don’t need to purchase an expensive database to store your customer list. Many email programs have versatile interjection book features where you can store and update your list. Microsoft Works includes both a database and spreadsheet program that are easy to use and won’t blow your budget.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Recovering from the Loss of a Business: Recovery, Reversal, and Coping Strategies Summary: So much of a business owner's personality and hard work have gone into a business, that when tragedy strikes, for whatever reason and the business is forced into bankruptcy or to close, the emotions felt by the business owner are nothing short of serious and all encompassing!Since losing a business is considered a 'major life stressor', along with divorce and the death of a loved one, a business owner that loses a business can be just as… 2. You Really Can Make Money With Your Words Summary: The latter excuse falls on deaf ears because the major word processing programs have good spelling and grammar checking capabilities.We're not talking about something that would qualify for the Pulitzer prize in literature, just articles dealing with a topicthat may be of interest to a group of people that also mayhappen to have an interest in your particular business proposition or activity.While not as dramatic as the college professor… 3. When Do I Start Getting Money and Where Does It Come From? Summary: The simplest - join an affiliate program (hell, join LOTS of affiliate programs) and spend your time and money advertising and promoting it to drive traffic to the you-beaut self-replicating website every other affiliate gets. Create a content-based website, get traffic to it and use it to promote your affiliate programs. The trick here is to sign up for affiliate programs related to the subject matter you choose for your website. The id… 4. Beyond Startup - Are You Stunting the Growth of Your Home-Based Business? Summary:Beyond Startup - Are You Stunting the Growth of Your Home-Based Business? But if your business is your only source of income, you must move beyond start-up if you are to become financially successful and avoid stunting the growth of your business. This article looks at the growth stages of a typical one-person home-based business and how to gradually grow your business without being run over in the process. For a more detailed treatment o… |