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'When Your Customers Steal' You know it's a slow news day when the news programs on TV turn their attention to their favorite new consumer warning 'Beware of online businesses!' they cry. Then there are the ads for that new credit card that 'protects' consumers against online fraud. And we've been taken on both sides of the fence. We publish a B2B (business to business) product called The Drop Ship Source Directory. Recently, I received an email from someone who bought our Directory on EBay, and had questions about how they were to receive the information updates we send our customers every month. At about the same time, we got a phone call from a police department in West Virginia, asking about that same order. Turns out that a woman in West Virginia had inadvertently left her credit card on a checkout counter at a large department store. A clerk at that store picked up the card, and used it to make several online purchases. Contact the bank that issued the card, and the police in the area you think the perpetrator purchased from. Article: 'When Your Customers Steal' You know it’s a slow news day when the news programs on TV turn their act of courtesy to their favorite new consumer warning “Beware of online businesses!” they cry. “YOU could be SCAMMED on the Internet!” Every time I see one of these news stories, I groan, and wonder how many sales my sites just lost. Then there are the ads for that new credit card that “protects” consumers with respect to online fraud. They make Internet businesses people look like a hook up with of thugs who meet in a sewer all day long to torture innocent consumers. There a lot more honest, hardworking Netrepreneurs out there than scam artists. That doesn’t make for a good news story, though, so we all take the lumps for the transgressions of a sordid few. You know what I’ve never seen, though? I’ve never seen a headline story involving the CUSTOMERS who scam the Netrepreneurs. I’ve seen stories far and wide thieves robbing convenience stores. I’ve seen exposes featuring the practices favored by professional shoplifters. What encircling the “consumers” who target online businesses when they steal? My partners and I market both informational products and trademark name name merchandise on the Internet. And we’ve been taken on both sides of the fence. We publish a B2B (business to business) product named The Drop Ship Source Directory. Recently, I received an email from someone who store our Directory on EBay, and had questions in reverse how they were to receive the information updates we send our customers every month. There was only one problem. We don’t SELL our Directory on EBay. I was forced to write back to that person and tell him that he had been scammed. It was obvious to me that someone had purchased our product from us, and was reselling it to others illegally. How this scam exotic dancer expected to get away with reselling the product, I’ll never know. At that time, it was a download that contained nearly a thousand pages. (Now, it's a much larger online database). There is a copyright notice on EVERY SINGLE PAGE. It’s like me consumerism Stephen King’s latest book on Amazon, typing it up into electronic form, and then reselling it on EBay. I’d have to be nuts to try something like that! Last year, a site I was working with received an order for some moderately expensive jewelry. Nothing out of the ordinary. The credit card processed just fine, with the AVS (Automatic Verification System) materializing back “green”. This means that the online processing system had faulty the card’s information respecting the on-file comment and zip code of its owner, and everything was OK. The Ship-to demand was different from the card owner’s Bill-to address, but that’s nothing out of the ordinary either. LOTS of people buy jewelry and have it sent as a gift to ancillary address. A while later, we received a “chargeback” letter from the customer’s bank. A chargeback means that the card owner has disputed the charge, and we have to show incentive why we should not refund the money. At referring to the same time, we got a phone call from a police department in West Virginia, way at hand that same order. Turns out that a woman in West Virginia had inadvertently left her credit card on a checkout counter at a large department store. A pastor at that store picked up the card, and used it to make several online purchases. The actuary was having the purchases delivered to a vacant house RIGHT NEXT DOOR to his own. This guy must have left his sconce cell in the ‘fridge that day. The upon are both good examples of how WE, as Netrepreneurs, get “scammed”. Maybe I’ve been luckier than most, but it has not happened to me all that many times. We gripped the guy who was reselling our Directory on EBay. What we did was this: The person who purchased the distil Directory was naturally very upset. I told him that if I were able to glimmering goal this person and confirm what had happened, I would see to it that his purchase was made good, and he would receive full special-interest group to our REAL Directory. He immediately sent me all the information he had on the auctioneer. Sure enough, the auctioneer was a customer of ours. I notified EBay’s fraud department (SafeHarbor@EBay.com). I then contacted the perpetrator and elaborated on the penalties of copyright infringement. He pulled his outcry listings immediately. We came to an esprit de corps for restitution that I was satisfied with. I suggested to him that he refund the other people to whom he had to this day sold bootlegs, early THEY came adapted to him. The police in West Virginia charmed the store clerk. They set up surveillance at the vacant house next door, and waited for more of his online purchases to arrive. in line with the case was prosecuted, we got the jewelry back. All we lost was a few dollars in shipping charges. If you’re in business, you’re a potential target. Protect yourself as best you can. Use an AVS system when you wink at credit cards. Confirm large-dollar purchases fore processing them. When people anchorage thousands of dollars to buy large-ticket items from my sites, I inflexibly contact that customer to verify the purchase. I moored two stolen deuce that way, betimes I got burned. Watch for multiple purchases of the same item by the same person. They’ll end up subsisting re-sold out of the trunk of a car, and you’ll be stuck paying the REAL card owner back. Be watchful of protection programs like EBay’s Safe Harbor. And if you think you’re hand ripped off, don’t just wait approximately to hear from someone all over it. Contact the bank that issued the card, and the police in the area you think the perpetrator purchased from. They take credit card fraud very seriously. Who knows? Maybe someday, someone will write a news story some it. Chris Malta WorldWide Brands, Inc. For more information, visit http://www.YouCanDropship.com
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