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The best way to chase your prospects away is to show them that you really need them! I noticed after a while that 99% of those who inquired by email or phone never made the purchase. Frankly, this was quite puzzling to me. First I thought that maybe my heavy Caribbean accent drove them away. I doubt that you can hear an accent through the written word. Then I recalled the saying: 'Follow love and it will flee, Flee from love and it will follow thee.' You see, sometimes you can appear so desperate to make the sale that you drive the customer away. The customer frequently wants to feel as though he is in control of the buying process. Nobody wants to know that they were pressured into making any decision and this includes buying. Article: The best way to model your prospects away is to show them that you really need them! This may appear strange at first but truth is sometimes stranger than fiction. I've seen this repeatedly in cases where my website visitors would sometimes ask for some decoding on my offers. I noticed after that a while that 99% of those who inquired by email or phone never made the purchase. Frankly, this was quite puzzling to me. First I thought that maybe my heavy Caribbean accent drove them away. But then on the side what of my emails? I doubt that you can hear an meter through the written word. Then I recalled the saying: 'Follow love and it will flee, Flee from love and it will follow thee.' You see, sometimes you can seem like so desperate to make the sale that you drive the customer away. The prospect senses this in your voice and `persuasive' emails and they shy away. It's a strange human phenomenon that people like to buy but they don't like to be `sold'. The customer frequently wants to feel as though he is in control of the process. Nobody wants to know that they were pressured into making any decision and this includes buying. This is where the whole psychology of offering your products in different colors and versions comes in – you are giving the customer a choice. So here is a typical email that I would get from a prospect: Hi Ray, I was just at your website and think that I like your ebook. I've been blowzy previously by some useless junk that I've store on the web. So I have some questions that I hope you don't mind answering. (Questions about the product follow ...) You seem to be an honest person but I just want to know if you'll really refund my money if I didn't like your ebook. If I don't hear from you then I would just go and purchase auxiliary product. No hard feelings. Signed, Prospect. Now, originally an email like this would get me into high gear in `defending' my product and listing all the virtues that were until this time stated on the sales site. As I mentioned sooner than I often never heard from these customers anymore and so I had wasted my time trying to close the sale. Sometimes I would just ignore these letters as I had labeled these people as just `doubters' or `freebie seekers' who would not have made a purchase anyway. This was until I got a really harsh unacknowledged email that exorbitantly impugned me of just trying to trick people out of their money. Me? I take the time to return shopping carts to their storage area in the parking lot – you can't get any more honest than that! Anyway, considering recovering from this `e-blow' I replied to the email suggesting that the sender did NOT make the purchase. In fact I insisted that he saved his money so he'll not be ripped off. I was not fully prepared for the reaction. He wrote back this time giving his name and said that he was only `joking'. Needless to say he store the ebook. Some Copywriters refer to this technique as 'Intimidation'. If you act as though you do not really care surrounding the sale you're more likely to make the sale! This is insofar as you immediately place the prospect on the defensive. So what do baby chickens have to do with all this? You see I've learned from handling baby chickens that if you squeeze too tightly you can suffocate the little feather bundles. Yet at the same time, if you open your hands fully they will jump out. You have to master the art of `not too tight but not too loose either'. If you parade the fact that you don't need your prospects you're holding them too loosely. But if you chase them down and keep pounding at them with emails or phone calls then you can suffocate the purchasing life out of them. A wholesomeness must be struck and only experience will teach you that balance. At first I was too spirited and they ran away. Then I simply ignored these prospects as just plain losers. Finally I found the middle ground and it simply said; 'I want you but I don't need you.' When you think upwards of it, gaining a new customer isn't too different from winning the heart of your one true love. If you're too vibrant and send very expensive gifts for every occasion your lovebird will likely be scared away. Just skip some phone calls from your usual schedule and you'll have her wondering (that's another word for `thinking') far and wide you. And trust me, it works just as well with your prospects as it does with your potential life partner. I know … I've been happily married now for 8 years and counting!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Zoo Keeper And The Monkeys Summary:Did you ever watch the Zoo Keeper working in the monkey enclosure? The Zoo Keeper hardly had time to react to what had happened before that monkey was out of reach in the higher branches of the tree.The Zoo Keeper looked up, the monkey bared its teeth in that special grin monkeys have and chattered quietly. The monkey dropped from the tree just a few feet behind the Zoo Keeper, screeched in that way monkeys have and flourished the cap whe… 2. What Are YOU Doing to Keep Your Customers? Summary: It frees up your time (time that can be better spent elsewhere) and it gives your customer instant service. ' Create or find bonuses that you can give away to your customers. Bundle them with a subscription to your newsletter, a product purchase, or even offer them as a 'surprise gift'. ' Show appreciation. For example, offer repeat customers a 'loyalty discount'. ' Remember that words can easily be misinterpreted in an email. Article:N… 3. The Middle of Nowhere (Can you find it on a map?) Summary:Working from home on websites for international customers has certain occupational hazards if you live out in the middle of nowhere.Allow me to explain. About a mile to the east is Dunbar, a fourteen-home hamlet that boasts two churches, a community hall, a play park, a lube service for farm equipment, and the tulip lady, whose yard is somewhat messy but looks like a festival every spring.A mile to the west is Elma, a hamlet that boasts a… 4. What Baby Chicks Can Teach You About Handling Your Prospects. Summary:The best way to chase your prospects away is to showthem that you really need them! I noticed after a while that 99% of thosewho inquired by email or phone never made the purchase.Frankly, this was quite puzzling to me.First I thought that maybe my heavy Caribbean accentdrove them away. Idoubt that you can hear an accent through the writtenword.Then I recalled the saying:'Follow love and it will flee,Flee from love and it will follow thee… |