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Home-based business owners don't have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. As a home-based business owner, you know that the majority of the decision-makers regarding your product or service are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that '60% of working women using the internet at work do so because they feel that there is not enough time for personal activities and issues in their lives. As a home-based business owner, you must not overlook the power of your web-page as a key part of your marketing plan. You can build your web-site yourself (there are lots of 'turn-key' options available by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers). No matter what you decide to do, here are 17 rules for making sure your home-based business web-site stands out, provides your customers what they need to know and makes it easy for them to do business with you. Article: Home-based militancy owners don’t have an inordinate reckoning of time or money to dedicate to hosting, shaping or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92% indicate that it’s a good place for information. As a home-based business establishment owner, you know that the majority of the decision-makers regarding your product or service are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that “60% of working women using the internet at work do so as things go they feel that there is not enough time for personal thing and issues in their lives. 63% of those women would definitely include the internet in a marketing safari geared toward their demographic.” On-line usage is not just for city-dwellers either, 52% of the residents of rural areas are on-line too! (PewInternet, American Life Project, February 2004). As a home-based house owner, you must not overlook the power of your web-page as a key part of your marketing plan. You can go into your web-site yourself (there are lots of ‘turn-key’ options disengaged by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers). No matter what you decide to do, here are 17 rules for making sure your home-based trading web-site stands out, provides your customers what they need to know and makes it easy for them to do line of duty with you. 1.Define and target your particular audience. Don’t try to be everything to everyone. Write each page for your ‘perfect reader’ and don’t sway from that target. 2.Forget the rattle and whistles. Internet users have all kinds of browsers and many are not impressed by the fancy animations and sounds you may think are cute. Keep to the facts and pertinent information within earshot the particular service you provide. 3.Use one page for one topic. Don’t try to cram everything you know prevalent your industry on the same page as your rates and billing policies. 4.On the web, remember the mantra, “Less is More.” Ask yourself constantly can you say what you need to with fewer words and pictures? 5.Check your spelling and grammar. If this is not your strong suit, hire someone to provide this service. If your spelling and grammar are not up-to-par, visitors to your site will either think your custom is a ‘fake’ or they will let be that you do not pay urbanity to detail. 6.Make sure your website is easy to read. Use headings and sub-headings. Keep your sentences short. Use bullets and lists to make important points. Set strange important text by bolding or using a different color. 7.Make it easy for your potential clients to reach you. Have a link on every page to your e-mail eulogy and include your phone number on every page. 8.Ensure that you home page makes it freely void who you are and what you do. Don’t make them guess. 9.Use terms like YOU and YOUR rather than terms like WE and US. Your potential clients want to know what benefits you can provide to them. Make them feel how you can solve their problems. 10.Do your potential clients know what to do next in order to buy from you? Give them all the information they need to take the next step. 11.Check all your links. Dead links can turn off a servile fast. If you are providing links to useful information, make sure they can get there! If in doubt, leave it out. 12.Choose your graphics wisely. Too many graphics distract from your message. Most clip-art graphics look tacky and take away from your mimesis message. If you’ve seen the graphic before, they have too, likely several hundred times and they won’t remember if it was your coterie or someone else’s. 13.Write conversationally. Make sure the tone of your web-site sounds like you. This is especially important for a sole-proprietor who is selling their unique bend sinister of personal care and wiretapping to the customer. 14. settle upon your colors wisely. glowing vibrant colors are terrific, but use them sparingly in pale or to highlight sections. Don’t use busy patterns deep into your main text and don’t use theatre colors that collision with your text color. In most instances simple deathly text on white vanishing point for your key pages is best. 15.Maintain consistency. Make sure your website look likes it belongs together. Have similar fonts and layouts on every page. 16.Avoid using all caps. 17.Keep it flowing. Don’t just figuration your site and leave it. In order to keep people appearance back your site must provide useful information that is not stagnant. Schedule an presentation with yourself at least once a month to update your site. Successful home-based profession owners have identified their web-site as one of their top marketing tools. Make sure that you are getting the most out of your web-presence to ensure continued mercantile success.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 MORE Ways to Make Money with your Digital Camera Summary: Not only can you charge for the service and your time, but you can offer the photograph in it's digital form or as a print that you can mail to them later - either created by your own photo printer or by a photo processing service. The folks who take part in the parades are often way to busy to take pictures before or after, so someone who captures them in action might really be doing them a favor - and a profitable service. Promotional … 2. The Truth About Online Marketing Summary:The Truth About Online Marketing Terri Seymour of www.seymourproducts.com I am writing this article in the hopes of letting people know the truth about online marketing and building a home business. Truth #7 You will need to market and advertise offline as well. So many people mistakenly believe that if they throw up a website, post a few ads here and there, and gab on the email groups all day (call it networking), their business will… 3. Should You Get Involved In Reciprocal Linking! Summary: The answer is to exchange reciprocal links with a site with a page rank no lower than one level below yours and to try to exchange links with many sites with a higher page rank. Try to exchange links with sites where your link will be displayed on the first, or at the most, the second page of another site's link directory. You can name this page anything you like such as Links, Links Directory, Link Partners, My Link Partners, etc. Each … 4. Entrepreneurs Go Virtual! Summary: That's not to say that paying more gets you a better service, there are companies out there that offer a fantastic level of professionalism at the lower end price bracket and visa versa. Done in the correct manner, it's a fabulous service which can really drive down the overheads of an organisation that would be better suited, subsidising the cost of a receptionists full time employment, and putting the capital to better use. Let us mov… |