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Home-based business owners don't have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. As a home-based business owner, you know that the majority of the decision-makers regarding your product or service are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that '60% of working women using the internet at work do so because they feel that there is not enough time for personal activities and issues in their lives. As a home-based business owner, you must not overlook the power of your web-page as a key part of your marketing plan. You can build your web-site yourself (there are lots of 'turn-key' options available by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers). No matter what you decide to do, here are 17 rules for making sure your home-based business web-site stands out, provides your customers what they need to know and makes it easy for them to do business with you. Article: Home-based conglomerate corporation owners don’t have an inordinate summation of time or money to dedicate to hosting, or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92% indicate that it’s a good place for information. As a home-based lifework owner, you know that the majority of the decision-makers regarding your product or service are women, and a March 2004 Nielson/NetRanking & Washintonpost.com survey found that “60% of working women using the internet at work do so as things go they feel that there is not enough time for personal commerce and issues in their lives. 63% of those women would definitely include the internet in a marketing geared toward their demographic.” On-line usage is not just for city-dwellers either, 52% of the residents of rural areas are on-line too! (PewInternet, American Life Project, February 2004). As a home-based commitment owner, you must not overlook the power of your web-page as a key part of your marketing plan. You can pattern your web-site yourself (there are lots of ‘turn-key’ options disengaged by searching the internet) or hire a professional (again, searching the web will provide thousands of options for high-quality and cost-attractive designers). No matter what you decide to do, here are 17 rules for making sure your home-based pursuit web-site stands out, provides your customers what they need to know and makes it easy for them to do trust with you. 1.Define and target your particular audience. Don’t try to be everything to everyone. Write each page for your ‘perfect reader’ and don’t sway from that target. 2.Forget the glockenspiel and whistles. Internet users have all kinds of browsers and many are not impressed by the fancy animations and sounds you may think are cute. Keep to the facts and pertinent information with regard to the particular service you provide. 3.Use one page for one topic. Don’t try to cram everything you know at close quarters your industry on the same page as your rates and billing policies. 4.On the web, remember the mantra, “Less is More.” Ask yourself constantly can you say what you need to with fewer words and pictures? 5.Check your spelling and grammar. If this is not your strong suit, hire someone to provide this service. If your spelling and grammar are not up-to-par, visitors to your site will either think your doing is a ‘fake’ or they will assume that you do not pay observation to detail. 6.Make sure your website is easy to read. Use headings and sub-headings. Keep your sentences short. Use bullets and lists to make important points. Set unsupported important text by bolding or using a different color. 7.Make it easy for your potential clients to reach you. Have a link on every page to your e-mail forensic address and include your phone number on every page. 8.Ensure that you home page makes it greatly afield who you are and what you do. Don’t make them guess. 9.Use terms like YOU and YOUR rather than terms like WE and US. Your potential clients want to know what benefits you can provide to them. Make them feel how you can solve their problems. 10.Do your potential clients know what to do next in order to buy from you? Give them all the information they need to take the next step. 11.Check all your links. Dead links can turn off a subject fast. If you are providing links to useful information, make sure they can get there! If in doubt, leave it out. 12.Choose your graphics wisely. Too many graphics distract from your message. Most clip-art graphics look tacky and take away from your goings-on message. If you’ve seen the graphic before, they have too, likely several hundred times and they won’t remember if it was your attend or someone else’s. 13.Write conversationally. Make sure the tone of your web-site sounds like you. This is especially important for a sole-proprietor who is selling their unique hang in effigy of personal care and distinction to the customer. 14. mark your colors wisely. irrepressible vibrant colors are terrific, but use them sparingly in border or to highlight sections. Don’t use busy patterns by and by your main text and don’t use precinct colors that wallop with your text color. In most instances simple evil-starred text on white background detail for your key pages is best. 15.Maintain consistency. Make sure your website look likes it belongs together. Have similar fonts and layouts on every page. 16.Avoid using all caps. 17.Keep it flowing. Don’t just bulk your site and leave it. In order to keep people in the cards back your site must provide useful information that is not stagnant. Schedule an arrogation with yourself at least once a month to update your site. Successful home-based engagement owners have identified their web-site as one of their top marketing tools. Make sure that you are getting the most out of your web-presence to ensure continued consortium success.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Quick Ways To Start A Business! Summary:10 Quick Ways To Start A Business!by BB Lee (C)2004Are you thinking about starting a home based business?Great! Now, is the time to stop daydreaming about your plans. Contact local businesses and offer to writeriveting eye catching ads for their products or services.Many small businesses are not adept at writing goodad copy. It's simple to get into this business and you can work the hours you want.Basically you will observe the designated… 2. Profits-Pure and Natural Summary: Some of the ingredients has been mention by American Medical Association as unsafe and they are still being used.There is money to be made with natural and pure products that really are natural and pure. Your pocketbook can suffer by continuing using harmful ingredients or your pocketbook and bank account can increase greatly with this new wave for natural and pure products. Article:Profits-Pure and NaturalAs men has evolved from the cav… Garmin GPS Corporate Events IM Business Internet Promote Troubled Teen Boys 3. Pinging Your Own Blog Is It Search Engine Spaming? Summary: Thus will never can or will be considered spam.Now on the other hand if you are junk pinging snippets from pages on your site just to provide links for the spiders to follow and index you pages faster and you are using services like 'Ping-O-Matic' and blasting those feeds all over the Internet, than you may cause yourself some problems.The best practice to follow when blogging and pinging is to post the complete content of a web page or … 4. Home Based Business Australia Summary: A home based business Australia is one in which the business is operated at home (most of the business is carried out at the home of the owner) or the business is operated from home (the business does not own or rent the home of the owner). However, what you may think is a home based business Australia may really be a hobby if you do not include what you earn from your activities in your assessable income or you do not claim any deductio… |