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Your choice is simple --- work or starve. Examples of active promotions include Pay Per Click Search Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads. Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions. PASSIVE PROMOTIONS Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community. Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others. Let's look at articles as a solid example of my point. You are reading an article that I have written to promote my own business. Article: Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion are Junk, practising and Passive promotions. JUNK PROMOTIONS ARE MONEY PITS Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions. For example, let me usher in with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into credulous you are submitting your links to tens of thousands search engines. According to the Open Directory website, they have only passed 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/). I like using the DMOZ directory as an example considering submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value. Yes, you can submit your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the stock life of your link is among seven minutes and 144 minutes. I suspect the authentic number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chance of your submission being of any real value is practically nill! Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! mind of the false promises. Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. These messages will be received by people only interested in promoting their own thing who do not have the right motivation to open, let singly read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none. ACTIVE PROMOTIONS Active promotions are the type that require you to go out on a daily light or a weekly topic and put out your advertisements. With sprightly promotions, you will either place your promotion or you will not sell your products or services. Your say-so is simple --- work or starve. Examples of forceful promotions include Pay Per tick Search Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, assorted Ads, Auctions, Site Sponsorship and self-determination Ads. Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions. PASSIVE PROMOTIONS Passive promotions are those promotions that can continue to provide results for you long by and by you have invested the work to make them unpeopled to the Internet community. Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others. Let’s look at articles as a solid example of my point. You are reading an brainchild that I have written to promote my own business. This facet is timeless and therefore could have been written five years ago and still have been as valuable as it is today. Due to the fact that the exposition is timeless, it can and will be placed in newsletters/ezines and their coexistent online archives, on websites and in ebooks for many more years to come. As a result, this clause will continue to serve me well as well the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication. This is the best example I can give you of an excellent passive promotional method. AVOID THE MONEY PITS Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth. My hope is that you will be one of the people who conquer the challenges then you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you. Please continue to educate yourself so that you can stand aloof the money pits - instead, strive to find the money barrels. It can be done. I am living proof.
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