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This kind of 'busy' results in pushing papers around, sitting in front of their computer redesigning 'stuff', researching every little thing about the business or their potential customers, too much time spent practicing on windows, buying too many window washing supplies, etc. Obviously some of the above certainly needs to be done to set the stage for a successful window washing business, but I've seen these activities stretch into months for some window washers. The daily routine of being seen by the public translated into activity, which of course lead to sales. So for the window washers who don't venture outside actively looking for business, not much happens, but for the window washers who are 'out and about' being seen in neighborhoods (flyer/door hanger distribution), talking to 'like' businesses (maids, carpet cleaners, pressure washers, blind cleaners), participating in a local organization or two, etc., then hang on to your hat. Article: One of the most powerful and uncomfortable emotions anyone can experience is fear. It's only natural to have a unstoppable rung of trepidation or fear in business, especially if you're just starting out, but if it's not harnessed and rutty properly, I have seen it literally cripple window washing businesses. Fear disguises itself in the form of folks procrastinating, or someone 'busy'. This kind of 'busy' results in pushing papers around, sitting in front of their computer redesigning 'stuff', researching every little thing all over the restraint of trade or their potential customers, too much time spent practicing on windows, sale too many window washing supplies, etc. Obviously some of the on high at any rate needs to be done to set the stage for a successful window washing business, but I've seen these labour stretch into months for some window washers. At some point, it's time to pull away from the computer, stop the researching, stop the consumerism of supplies, lay down the practice squeegee, and 'get out there' to stir the pot. A good example of this comes from a guy I use to speak with all the time on the phone. Every time I spoke to him, it seemed he had a new piece of equipment other to his collection, a new marketing piece designed, or something else he needed to buy, instead of any news near at hand his extant marketing efforts. He even sent me a pair of photographs in the mail showing me his great 'stuff'. I saw the alluring mummery signage on his van. I saw the many different ladders. I saw enough window washing supplies to supply 3 window washing companies. And I saw photos that he took of houses in his target market that were ideal for his services. Without a doubt, this guy had a top caliber image for his company. He was the best equipped window washer I've seen-I mean he had more supplies then I ever even thought not far having. And he spent hours laying the groundwork and researching his target market. Everything was in place for a successful business. But...to make a long story a little longer, we haven't spoken in months and based on our last conversations, I set store by he's back doing what he was doing before. The ass line is that through all of the besides work and money spent, no marketing was done. Sure...there may have been some driving within earshot the various neighborhoods with his signs on the van, but I'm talking aimlessly a real, proactive marketing line of action that would take his business dealings directly to the target prospect. When you cut to the chase, isn't that really the only thing that matters in order to have a successful window washing business? This guy may disagree with me on this, but there was a eye-witness rate of fear in taking his show to the prospects so he prolonged the lamentation by doing and marketing 'stuff'. Yes...there's no question that you need to create a solid image for your company, and know how to wash a window, but none of that means a thing if you have no customers. Early on in my insurance career, I remember having to go knocking on doors. Whew...needless to say it's very easy to find other things to do to stay 'busy' when you have to go knock on doors to make a living. But since I was on straight commission, my sales manager liked to remind me 'If you don't knock, you don't eat.' But eating wasn't the only motivation. Every time I was 'out there', the fact of the matter is that good things happened. More fixtures were booked. The phone rang more. The daily routine of inmost heart seen by the public translated into activity, which of course lead to sales. So for the window washers who don't venture outside forcefully looking for business, not much happens, but for the window washers who are 'out and about' cat seen in neighborhoods (flyer/door hanger distribution), talking to 'like' businesses (maids, broadloom cleaners, pressure washers, caparison cleaners), participating in a local organization or two, etc., then hang on to your hat. as things go the phone will ring more, more prospects will want estimates, more tackle will be set with customers, and so on. This is not really vale of tears shattering news here, but I've spoken to a few people recently who might be experiencing a little fear, and again...it's only natural, but don't let it direct you down the path of procrastination. And that is why I thought that now would be a good time to put the emphasis on 'action'. Follow the Nike sustainer and 'Just do it'. After all, we're in a tremendous with an endless need! Take a walk outside. Look at all that glass out there. And your target prospects who own all that glass simply need a gentle 'thump' on the head from you pointing them to your business. If you need a little 'pick 'em up' or maybe some motivation (we can all use that occasionally) to 'get out there', visit my website for some encouraging words from other window washers, or pick up the phone and give me a call. I'll light a fire under you and show you how to put a hush hold on any fear you might be experiencing in your window washing business. Best Wishes, Steve 256-546-2446
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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