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Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 797 words, 65 characters per line Thanks, Claudette Rowley ============= Tune Up Your Vision to Ignite Your Business Claudette Rowley Copyright 2003 'Your vision will become clear only when you can look into your heart. Does your vision for your business include the word 'should'? If it does, remove all 'shoulds' from your vision. Once you synchronize your vision with what you want, it's much easier to make it real. If your vision includes a 'should' that you feel is essential, delegate it. Are your business vision and goals aligned with each other? When you tweak or expand your vision, don't forget to adjust your goals. Here are some common vision traps: - You feel chained to your vision forever. You miss recognizing the expansion necessary to keep your vision alive and insure its success. 'My initial vision is actualized - okay, I'm done.' - You don't honor your own vision style. Article: You have permission to publish this article of commerce electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 797 words, 65 company per line Thanks, Claudette Rowley ============= Tune Up Your Vision to Ignite Your Business Claudette Rowley Copyright 2003 'Your vision will come forth blank only when you can look into your heart. Who looks outside, dreams. Who looks inside, awakens.' - Carl Jung Creating a vision is the act of embracing what you deeply and fundamentally desire in any area of your life - business, career, relationships, health, spirituality or fun. For those of us who are entrepreneurs, vision represents one cornerstone of our business foundation. And many of us are entrepreneurs, in part, because we have a vision to set one back to life. Even the most well-conceived, veridical visions can veer off course or get lost on habitual pilot. When this happens, it can be a signal to tune up your ought vision. Just as it behooves us to utilize our pitiable sense as entrepreneurs, refining and building our 'vision-sense' is an often overlooked tool of entrepreneurial success. To tune up your vision, ask yourself these questions: (Hint: These questions can fit out to any area of your life.) 1. Does your vision for your buffoonery include the word 'should'? If it does, remove all 'shoulds' from your vision. Vision is born of what you truly desire and what's veritable for you. If it's not verbal for you, it's not going to be an effective strategy. For example, you have a public speaking business, and feel that you 'should' want to be an internationally known public speaker. However, as a result of other priorities in your life, you only want to put enough energy into your charge to be a regionally or nationally known speaker. Once you synchronize your vision with what you want, it's much easier to make it real. If your vision includes a 'should' that you feel is essential, delegate it. Shoulds are a huge energy drain. As an entrepreneur, it's more effective to focus on what energizes you. Not only does energy beget energy, it frees up precious mental space. 2. Have you confused your trading vision with your business goals? This is a straightforward mistake. Vision and goals are NOT the same. Your vision is the big picture of what you deeply and fundamentally desire, what score you up, turns you on and brings out the best in you. Even in pantomiming - especially small business establishment and entrepreneurship - your vision reflects the essence of who you are based on your values, creativity, passion and authenticity. Once you've identified your vision, you then set the concrete goals necessary to volume-produce it. Setting goals to the front identifying your vision is an example of putting the proverbial cart hitherto the horse. 3. Are your loyalty vision and goals sorted with each other? When you tweak or expand your vision, don't forget to adjust your goals. Serena, head of the sales division for a cookware company, described her vision and its supporting goals this way. 'My vision is that within five years, my utility will be #1 in sales for this cookware niche. Our cookware will be regarded as high quality at a tremendous value. We will be bringing in $2 million annually in sales, and have a national and international presence.' In order to set her vision, Serena set these goals: cultivate national and international distributors to sell her product in their areas, get large retail yoke to strike the cookware line, and to follow up aggressively with former and potential customers. 4. Does your vision still excite you? At one point or another, most visions need to be expanded, tweaked or abandoned. Here are some dull vision traps: - You feel packed to your vision forever. 'Now that I've built my vision, I must stay with it. Even if I don't want to.' - You have little-mindedness on. You miss recognizing the expansion necessary to keep your vision crawling and insure its success. 'My initial vision is actualized - okay, I'm done.' - You don't honor your own vision style. Some people are vision-expanders and some are vision-starters. Vision-expanders their vision and continue to grow it and move it forward. For vision-starters, the joy is in the initial design and implementation of the vision. Once their idea comes to life, these folks get stagnating and restless, ready to move on to the next idea. Both styles are valid. If you feel bored, restless or frustrated with your fealty or your stock company vision, these can be clues that something needs to change! Vision is the 'big picture' that keeps us going, the profit in front of our horse. If our vision is doing its job, we are continually inspired by its existence and by the refinement and expansion of it. Set laterally time for your tune up today. Paying attention to your 'vision-sense' may just what you need to recharge your marketing and reignite your passion. ------------------------------------------------------------------ Claudette Rowley, confer and author, helps professionals identify and pursue their true purpose and in life. Contact her today for a complimentary consultation at 781-676-5633 or claudette@metavoice.org. Sign up for her free newsletter 'Insights for the Savvy' at http://www.metavoice.org.
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