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You know ... I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel). I also continued my normal 'tell it like it is' .... in a theatre full of equally hormonally challenged teenage girls. No focus....no effort...all looks with no substance. Now....see the difference? You may get numbers and 'massive growth' from hype....but it's all smoke and mirrors. Before you know it....you've got a heck of business the others won't have. It pays to be a tortoise. Article: OK...before anybody get's their shorts in a rally let me make it undefiled I'm not voucher hype. Quite the contrary....I hate it. (you out there Jay? LOL) You know the type. 'Make a million in your underwear'....'100,000 with no selling and no sponsoring'....'we compose it for you'...yada yada. But....why do we see so much of it? I don't think you can just shrug it off to 'they don't know any better'....or 'their values are lower'. It's too prevalent. In fact some so 'gurus' teach it! You know ... the 'headlines that sell' type of info products, ezine articles, conference calls, seminars and such. Why? Well....I set out awhile back to do a simple little experiment testing 'hype' vs 'no hype'. I found a few message show biz that are really nothing more than a free for all ... some goes ... promotion stage (not hard to find unfortunately). I posted a few ads with sweet-flowing (if I do say so myself) hype headlines and content (otherwise known as emotional drivel). I also continued my normal 'tell it like it is' .... 'this is the real truth' marketing habits in my usual locals. What happened? To my dismay the hype ads received lots of 'hits' and a decent part of sign-ups. The honest prearrangement received the usual steady but not 'massive' performance. The results? (pay amenity kiddies...here's the moral of the story) The folks who became customers and sub-agents from the honest upfront approach....were much fewer in number BUT more solid! The customers were loyal users and offered referals. The sub-agents in reality grasped the concept that you have to sell product to earn income (hey Junior, it's called Network Marketing .... not Network Recruiting ... for a reason. Duh!). Plus those they recruited were brought in under the 'honesty' label too....and were taught to sell also. Hmmmm....doing things the right way? May be slower (by appearance) but definitely the kind of structure to build. The others....those emotional 'I'll jump' looking for a good time crowd? How did they fare? Briefly....they didn't do diddly. Customers dropped after that a short time or never fully charged and paid. The sub-agents sat on their hands waiting for something to happen. They all had the aural examination span of my teenage son on a Friday night... in a theatre full of equally hormonally challenged teenage girls. No focus....no effort...all looks with no substance. Now....see the difference? You may get numbers and 'massive growth' from hype....but it's all smoke and mirrors. Don't mean squat. While the less flashy professional and honest come near gets results. Real results. It may not make the headlines. But it will sneek up on ya. theretofore you know it....you've got a heck of gag the others won't have. It pays to be a tortoise. Plod furthermore to the finish line. Let the hare run encircling like a fool. You can send him/her a post card from your yacht! ......Hope ya learned something.... Be honest...be helpful...be yourself...and have fun.
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