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Let's look at these four points in detail. 1) LEARN AS MUCH AS YOU POSSIBLY CAN 'The great breakthrough in your life comes when you realize that you can learn anything you need to learn to accomplish any goal that you set for yourself. The public school systems offer great night school programs that will teach you not only the basics but more advanced subjects on marketing, web design, advertising, html, scripts, forms, graphics, and much, much more. All of the great marketers enjoyed what they were doing long before they achieved noteworthy success. The best product or service to offer is one of your own creation or at least one that you personally had a hand in developing. decided on a product or service, reserved the site name, and made your best deal on domain space, you're ready to start marketing. My personal experience included learning how and doing it all myself in the beginning when I could afford the time, and later hiring a professional (who did a fabulous job), after my time became better spent focusing on the marketing. Another absolute necessity for the serious web marketer is to publish an opt-in newsletter or ezine. You can have the prettiest site, the best ezine, the most education, and the most fantastic product on the Internet, but it will gain yo Article: Last time in “The Macro View” we dealt with the big picture, what the INTERNET could do for you. This week we are going to look at what YOU can do on the Internet. You may remember that you were left with these instructions: Here's what you need to do to get started 1) Learn as much as you possibly can. But don't let this slow down your involvement 2) Create or find a product or service that you can promote wholeheartedly. 3) Jump in. Get yourself a solid Internet presence. 4) Get busy! Market that product. Sounds rather simple doesn't it. In fact it requires a lot of effort, but the steps are simple enough and the rewards are inexorably worth it. Let's look at these four points in detail. 1) LEARN AS MUCH AS YOU POSSIBLY CAN 'The great assault in your life comes when you realize that you can learn either you need to learn to knock off any goal that you set for yourself. This means there are no limits on what you can be, have, or do.' --Brian Tracy We can never know too much thereabouts marketing on the Web. If you get to the point where you think you've learned it all, just wait a couple of days and the rules of the Web will have changed sufficiently that you will need to relearn what you thought you still knew. The primer can be learned by doing a lot of surfing and employing the search engines. Do a search using the words Internet Basics, marketing, Web knowledge, etc. An even deviant approach is to search specifically for the area of your interest. The public school systems offer great night school programs that will teach you not only the primer but more hoar subjects on marketing, web design, advertising, html, scripts, forms, graphics, and much, much more. These courses are often priced quite reasonably and in some cases will even give you credits toward further education. You can also get a good education in what's 'working on the Web' right now by subscribing to some of the thousands and thousands of ezines that are out there. Many of these electronic newsletters (like this one) offer tons of valuable information for FREE. You are also likely to see advertisements for the latest and greatest innovations in marketing. That's okay too. You want to stay of what's happening. I must have subscribed to 50 or more ezines. While I in truth can't read them all I like to scan through them regularly to see what's new and to pick up on some marketing advice. Find a mentor or sleeping partner who won't mind helping you out in your efforts. These days many of the domain providers or their representatives offer ongoing recipe to their customers. This is just good marketing sense. Chat rooms and newsgroups are also a great way to tap into other people's knowledge. Joining an lodge program can also give you the unexpected rally of great marketing information that can be universally applied. There are weighty subjects that you may have to reach into your pocketbook to reap specific knowledge on. I offer two suggestions regarding this: 1) be careful, there are a lot of sharks out there, and 2) don't be skittish to spend a little money to save you a lot of time in learning. This may seem slightly contradictory but what it really means is; if you need to know something and you've found a reputable source with whom you are exhilarated then it does make sense to spend a couple of dollars. “Formal education will make you a living; self-education will make you a fortune.”-- Jim Rohn 2) CREATE OR FIND A PRODUCT OR SERVICE THAT YOU CAN PROMOTE WHOLEHEARTEDLY “Happiness lies in the joy of or and the thrill of creative effort.”-- Franklin D. Roosevelt It's a very good idea to have a keen interest in what ever it is that you are selling. It's really not opportune to jump into some affiliate program simply as things go of the promise of riches. All of the great marketers enjoyed what they were doing long once they discharged noteworthy success. The best product or service to offer is one of your own creation or at least one that you personally had a hand in developing. If you are not able to do this then take the program that you are with and make it personal to you. Try to be unique. Find a niche area that most people are not before all covering. “There is one thing stronger than all the world, and that is an idea whose time has come.” --Victor Hugo 3) JUMP IN. GET YOURSELF A SOLID INTERNET PRESENCE 'You'll seldom experience regret for any that you've done. It is what you haven't done that will torment you. The message, therefore, is clear. Do it! Develop an reckoning for the present moment. Seize every second of your life and savor it. Value your present moments. Using them up in any self- defeating ways means you've lost them forever.' -- Wayne Dyer A solid Internet presence does not include one of those free pages with address’s that read something like this www.imtoocheaptogetmyown/members/freepages/myname.htm. Now I may be exaggerating slightly but not much. My very first webpage facility was 48 chorus long. Yes, the page was FREE, but the results reflected that too (one $5.00 sale). They’re okay for personal pages and fooling around, but not if you want to be taken seriously. You really must clasp your own domain. No ifs, ands or buts in point of it! Once you have; decided on a product or service, reserved the site name, and made your best deal on domain space, you’re ready to start marketing. The next order of must is to start the design of the site. Should you do it yourself or hire a professional? This is a tough question to answer. Some people have a natural some inclination, some don't. Some budgets don't consider the source for aught but doing it yourself. In that case the decision is simple. I am a big fanatic in having the best possible first impression. You might consider hiring a professional to do the default page and create a template for further pages that you will make on your own. That life said, there is also a huge feeling of satisfaction in doing the job yourself from scratch. My personal experience included learning how and doing it all myself in the rise when I could spare the time, and later hiring a professional (who did a fabulous job), in compliance with my time became elevate spent focusing on the marketing. Another round necessity for the serious web marketer is to publish an opt-in newsletter or ezine. This is how you stay in touch with your prospects and of course remind them to come back to your site. It could be something as elementary as alerting people to changes on your site or simple price updates. Or you could produce a full blighted Electronic magaZINE. Again, you should be subscribing to other ezines for ideas and information. Sidenote: usually seek out and obtain an authors permission before using all or part of their work. Plagiarism does not pay! A lot of EZINES offer the reader information of great value for FREE. This accomplishes two things. 1) It establishes you as an expert, or at least a source of expert information. 2) It encourages the subscriber to keep reading your ezine regularly. Of course when they read the information they can't help but see the ads for your products or services. Many successful ezine publishers will give consent paid for ads from related non competing businesses. This can add a very nice profit center to your online business. A popular variation of this is to swap ezine ads with your competition. This will increase your exposure to other readers who may not have found your site otherwise. 'It's kind of fun to do the impossible.' Walt Disney 4) GET BUSY! MARKET THAT PRODUCT. 'The first requisite for success is the forte to apply your physical and mental energies to one problem incessantly without growing weary.' --Thomas A. Edison The number one priority transcendent all else is to get traffic. You can have the prettiest site, the best ezine, the most education, and the most fantastic product on the Internet, but it will gain you nothing if people don't get exposed to it. ‘Build it and they will come’ might work in the movies, but on the Internet you need TRAFFIC! There are many more aspects to managing a successful Internet presence and we will discuss them in future issues. These are the basics, the starting point, the Micro View. You probably have figured out by now that I am a big convert in motivational quotes. I‘d like to leave you with my all time favorite..... “DESTINY is... not a matter of chance, it is a matter of CHOICE; it is not a thing to be waited for, it is a thing ...to be ACHIEVED” William Jennings Bryan
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Identifying your Niche Summary: With the click of amouse you can find almost anything from products to serviceson the web, and you can shop for the best prices and valuesall hours of the day from the convenience of your own home.For some of these same reasons, mail order businesses arealso on the rise with consumers finding better values fromcompanies that don't have the overhead associated with astorefront.With everything at the consumers' fingertips, the homebusiness… 2. Try Again Summary:Try AgainIf at first you don't succeed, try, try again. Right now say aloud 'If at first I do not succeed, I will try, try again.'Now think about the challenges in your life. Many of our most humbling stumbles and falls have in hindsight become fodder for laughter and personal growth.You see, it is by trying and failing, standing up and falling down, getting praise and ridicule, that helps us to grow stronger and defines our character. Ar… Payday Loan 3. Google AdWhat? Making Sense of Google Adsense Summary: Every day, more and more website owners are discovering exactly how to make money out of Google, so much so, that many web publishers are actually making a full time income just from having Google adverts on their websites. This became the 'Google AdSense' program. Free to join, this program has become a popular way of adding a new income stream, but more than that, some website publishers started to build websites specifically for this … 4. When the Chips are Down, Encouragement Goes a Long Way Summary: That no matterwhat we do, no one is paying attention.But chances are, that along the way someone, somewhere hasgiven you what you need to keep going and become successful.What is it? I'm writing it to remind everyone how powerfulwords can be.Recently I was very honored and humbled to receive ane-mail from someone who had just read one of my articles.Here is what he said:'Great article. NicholsWhen Only the Right Words will do,http://www.… |