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Advertisers and network executives, and anyone who is a TV junkie or can't get enough trivia about their favorite TV show. The fact is advertisers and network executives pay a ton of money for demographics and studies trying to find out what beer can Joe and soda pop Sally are thinking. Beer can Joe and soda pop Sally are the people who purchase those products advertised in TV commercials. On your Web site's 'About' page, present your qualifications to be a TV critic: overweight college dropout with slightly below average IQ who spends 40 hours or more per week in a mental haze in front of the TV set, occasionally nodding off. Article: ---------------------------------------------------------- Permission is granted for the least of all printout to forward, reprint, distribute, use for ezine, newsletter, website, offer as free buried treasure or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box least of all is included. ---------------------------------------------------------- The Couch Potato Critic By Stephen Bucaro This is an idea I've had for a while to and fro a Web business. I don't know if it's a good idea - you be the judge. You are free to use this idea seeing as how I won't have the time to use it myself. Picture a Web site titled 'Couch Potato Critic'. The header displays a photo of you, laying on your sofa, bathing in the glow of your big screen TV, with a beer or pop can in one hand and the remote control in the other. The Web site content is your articles criticizing TV shows and commercials. I'm not talking to and fro critiques from an entertainment 'expert', that's been done. I'm not talking about Hollywood gossip, that's been overdone. I'm talking about the opinions of 'beer can Joe' or 'soda pop Sally'. Who on terrestrial globe would care apropos of the opinions of beer can Joe or soda pop Sally? Advertisers and network executives, and anyone who is a TV junkie or can't get enough trivia about their favorite TV show. The fact is advertisers and network executives pay a ton of money for demographics and studies trying to find out what beer can Joe and soda pop Sally are thinking. That's because the majority of the TV viewing seance has the beer can Joe and soda pop Sally mentality. Beer can Joe and soda pop Sally are the people who purchase those products advertised in TV commercials. On your Web site's 'About' page, present your qualifications to be a TV critic: overweight college dropout with slightly below the mark pandemic IQ who spends 40 hours or more per week in a mental haze in front of the TV set, occasionally nodding off. If a TV sustainer can get it's message through to you, it's a marketing success. This might be your findings: many TV commercials are too creative. rear you've seen the commercial, you have no idea what the product was! Every TV trade should have the same pattern: show a sad person, present the product or service, show person using the product or service, show a happy person. What are all those computer generated special effects in car commercials? Show people matter envious of someone else's new car. That'll sell cars. What is all that creativity in fast food commercials? Simply shove a burger in the viewers face and then show someone enjoying eating a burger. That's how to sell fast food. You can judge TV commercials on the following criteria. 1. Did you understand the commercial? 2. lineal viewing the commercial, did you know what the product was? 3. Did the newscast provide enough information beside the product? 4. Did the network show create a desire for the product? You can use similar criteria to criticize TV shows. What's with those Star Trek shows? I don't understand those convoluted temporal loops, or other intelligence taking over the gumption of the crew. That's way too complicated. Just show me man in spite of anti or man's technology against nature. You can use photos and sound bites from TV in your articles. It's not copyright infringement if you use them for news, critical, or educational purposes. That's called 'fair use'. How do you make money from a TV critic site? If you have traffic, you can generate revenue from any kind of general advertising. If your site experiences strong demand from advertisement and network executives, you might make it a subscription based site. One way you might NOT want to make money is when one of those build-up or network executives offers to pay you for your opinion or to use your opinion in their advertising. This would undoubtedly bias your opinion, causing your Web site to lose credibility. Resist that money! Can you image earning a living by laying on your sofa all day recording your unqualified opinion of what you see on TV? The Couch Potato Critic - good idea, or crazy idea? You be the judge. ---------------------------------------------------------- Resource Box: Copyright(C)2003 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to mailto:bucarotechelp-subscribe@topica.com ----------------------------------------------------------
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