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Thou Shalt Not Pursue A Free Lunch: Chances are, you will not get rich quick. Thou Shalt Educate Thyself: Read, Read, Read. Thou Shalt Budget For Advertising: Free advertising is an oxymoron. The only people reading free ads are the ones who are placing them there, and all they're looking for is their own ad, not yours. Thou Shalt Track Thine Advertising: You made a sale! Thou Shalt Tweak: Familiarize yourself with the term 'split-run'. Thou Shalt Not Be Hindered By Failure: You will fail. Thou Shalt Duplicate What Works: Commandment number six goes hand-in-hand with this one. Thou Shalt Reward Thyself: You need some time away from the computer. Article: There are (at least) 10 unconstrained musts for anyone who desires to run a successful online home-based business. 1. Thou Shalt Not Pursue A Free Lunch: odds are, you will not get rich quick. Deal with it. Don't waste your time convincing yourself or listening to others who tell you differently. Hard work and perseverance will not fail you. 2. Thine Products Must Solve A Prospect's Problem: We humans are greedy creatures most times. We want comfort, ease, peace of mind, and a plethora of other self indulgencies. Put yourself in the customer's shoes and ask 'What's in it for me?'. If your ads or products do not clearly spell this out, and tell the customer how you will give him what he desires, most times you will not make the sale. 3. Thou Shalt Educate Thyself: Read, Read, Read. Observe other successful people in your field. What are they doing? Read some more. 4. Thou Shalt mess For Advertising: Free publication is an oxymoron. The only people reading free ads are the ones who are placing them there, and all they're looking for is their own ad, not yours. Instead, learn all you can anyhow your target audience, and find them. Whether it is through pay-per-click publicity using highly targeted keywords, eZine ads, banners on related sites, etc. Don't go consistent with the general public. Go sequent people who are looking for your type of product or service. Allow a settled monthly expense for publication and stick to it. 5. Thou Shalt Track Thine Advertising: You made a sale! Congrats! How did the customer find you? If you have 10 different ads on 10 different sites, how on earth will you know which one(s) are working? View your server logs to see where the users came from. Create unique URLs to use in each ad. For example: http://www.yourdomain.com?ad1 http://www.yourdomain.com?ad2 etc. Just add the ?ad# to the end of the URL you post for with each ad. vary the # for each one & for goodness sake, write them down somewhere! StatCounter.com offers a great free service that will help you in tracking your visitors. 6. Thou Shalt Tweak: Familiarize yourself with the term 'split-run'. A split run is where you take 2 ads and send them out simultaneously and measure the results to see which ad pulled more clicks and sales. You take the overthrow of the 2 ads and create another one. Run a split-test likewise with your best ad & your new ad. The winner moves on to the next round. Repeat this process often. 7. Honor Thine Mailing List: Your current and previous customers are an incredible source of revenue for you. It's a shame that many online business owners neglect this each and every day. Stay in touch with your prospects by sending an email or printed newsletter or flyer. Offer them special discounts and loyalty bonuses. If you forget them, they will surely forget you. 8. Thou Shalt Not Be Hindered By Failure: You will fail. Period. Dust yourself off & get back on the horse. It is part of your education. Learn from it and move forward. 9. Thou Shalt Duplicate What Works: order number six goes hand-in-hand with this one. The wonderful thing to and fro doing lifework online is the ease at which you can scale-up your operation. If you find something that works, do it again, and again. Reach a larger audience. If you've found a successful niche as an affiliate with a mini-site, set up 25 more sites. 10. Thou Shalt Reward Thyself: You need some time away from the computer. Go outside. Go shopping. Visit friends. Buy yourself a new toy. Read something non-technical, fiction maybe. You've earned the right to treat yourself. Make it a habit or it will come round to a resentment.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Been Burned, Scammed, Taken for a Ride... Summary: Even that involved a steep learning curve, the site had to be revamped numerous times, parts of the program changed but I put the knowledge I gained from being a 'newbie' into building a good stable program. So don't give up, from every bad experience you will learn something, be it a new skill, what to avoid next time, what advertising works or doesn't and so on'Like life home based business, especially on the internet, is a learning ex… 2. An Online Home Based Business Is Not Rocket Science Summary: The same fundamental principles apply to both businesses.1) You need to have a product, or products, to sell.2) You need to advertise to get customers to buy yourproducts.3) You need to provide support to your customers who buy your products as a result of your advertising efforts.4) You need to build a loyal customer following, so you canmaintain a profitable business over a period of time.Many people fall into the trap of believing tha… 3. From Ebay Zero to Power-Selling Hero: Using Feedback Effectively Summary:From Ebay Zero to Power-Selling Hero: Using Feedback EffectivelyWhen I talk about feedback to new Ebay sellers, I usuallycompare it to having one note posted on the door of a brick-and-mortar business for every transaction. In the example I used above, giving negative feedbackto a buyer would be the equivalent of a store owner driving out to the buyer's house and posting a big, nasty letter on the person's door for everyone in the neighbo… 4. Ten Commandments of Proper E-mailing Summary:E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Include a Signature - A custom signature, automatically added to your outgoing e-mail is one more opportunity to promote your business and invite people to your website.(In Outlook, you must first open a blank e-mail and then select Tools, Options and the General tab. When sending an e-mail to numerous contacts, place your name on… |