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SWAP MEETS - A FUN WAY TO MAKE MONEY ON THE WEEKENDS By Darren Hendricks Looking for a way to make extra money, meet lots of interesting people, spend quality time with your family, enjoy the great outdoors ... Many people who began with Swap Meet sales have gone on to open Gift Shops, or run sizeable Mail Order businesses. A SWAP MEET BY ANY OTHER NAME' According to our FAR HORIZONS Business Coaching staff, there are actually three distinct types of Swap Meets. Note: (In the interest of simplicity, from here on in when we say 'Swap Meets,' we're also referring to flea markets, craft fairs, and similar events as noted below). 1.Outdoor Swap Meets These usually run the gamut in terms of merchandise. Usually the marketers show their wares from booths, and the offerings can vary from homemade to high-ticket, (or homemade and high-ticket) depending on the location. WHEN YOU PACK FOR THE SWAP MEET, DON'T FORGET THIS We've heard from scores of successful Swap Meet sellers over the years, and they tell us that the two most important things you can bring with you are: 1. The cost for renting space at a Swap Meet varies widely, from a few dollars a day to much more, depending on the meet. A number of sellers combine business with pleasure, and travel the country from Swap Meet to Swap Meet. Article: SWAP MEETS - A FUN WAY TO MAKE MONEY ON THE WEEKENDS By Darren Hendricks Looking for a way to make extra money, meet lots of interesting people, spend quality time with your family, enjoy the great outdoors ... and do it all without missing a day of work? Or maybe your goal is to make two or three-day weekends the only working days of the week. You may be able to do all of that and more as a Swap Meet/Flea Market marketer! You can find regularly scheduled Swap Meets and Flea Markets in cities and towns of all sizes beyond the nation, each siren many hundreds, even thousands of count on hunters. They may be held at the local drive-in theatre, in large parking lots, warehouses, parks, and collaboration centers - just as for anywhere there's enough room to put up some booths and sell for in a crowd. The majority of the time these meets are held on weekends, in any event in some locations you can find them starting on Thursdays and running four consecutive days. Swap meets and flea markets are fun, profitable, and can be a great launching pad for your business. Many people who began with Swap Meet sales have gone on to open Gift Shops, or run sizeable Mail Order businesses. A SWAP MEET BY ANY OTHER NAME… According to our FAR HORIZONS consolidating company tutorship staff, there are visibly three distinct types of Swap Meets. Note: (In the interest of simplicity, from here on in when we say 'Swap Meets,' we're also referring to flea markets, craft fairs, and similar events as noted below). 1.Outdoor Swap Meets These usually run the gamut in terms of merchandise. Here, you can find either from high end stereo systems to fashion jewelry to families split out buddy Emma's garage of old tools, toys, and various parts and pieces from who-knows-what. Ordinarily these events take folks looking for some bigtime discounts and bargains. 2.Indoor 'Malls' These usually tantalize a more professional taste of marketer. The displays tend to be more organized in appearance, and the merchandise is generally of a consistently higher quality throughout the meet. Rather than tables there may be booths, and each marketer tends to specialize in specific product categories. 3.Craft Fairs These may be held indoors or outside; you'll find them in parks, or as part of a local carnival, fund-raiser, county fair, or other similar event. Usually the marketers show their wares from booths, and the offerings can vary from homemade to high-ticket, (or homemade and high-ticket) depending on the location. WHEN YOU PACK FOR THE SWAP MEET, DON'T FORGET THIS We've heard from scores of successful Swap Meet sellers over the years, and they tell us that the two most important things you can succeed with you are: 1. A friendly, upbeat attitude. 2. Willingness to even trade and 'play the game.' As one member puts it, 'People come to shop at Swap Meets looking for a bargain, and they come as long as it's fun. So I keep a smile on my face and I'm in perpetuity ready to enter into the summit conference game. I have my 'bottom line' price in mind, and I don't go underneath it - but I'm never otherwise willing to give a little on the original inquiring price. That way my customer feels good in respect to the purchase, and I still make a nice profit. We both come out winners.' Whatever type of Swap Meet you be desirous of to get to with, there are some simple, radiochemical steps you'll need to take until the event, during the event, and retrograde the event. Let's start with ... well, the beginning! A FEW THINGS TO DO to the fore YOU CAN START 1. First, find out where the local Swap Meets are, if you don't before know. This shouldn't be too hard; they normally plug in local newspapers, and in giveaway magazines you can find in convenience store racks. Smaller meets may not advertise, but if you crazy-work with the local drive-ins, or let your fingers do some walking through the phone directory, you should find some. 2. Next, scout the meet yourself. Take a look around, observing the tables and booths with a marketer's eye. What are the vendors carrying? More importantly, what aren't they carrying? What are they charging? 3. Reserve a table (or booth, as the case may be). Do this by contacting the meet manager, who will provide you with pricing, at length with a list of rules and regulations you must follow when marketing at the meet. The cost for renting space at a Swap Meet varies widely, from a few dollars a day to much more, depending on the meet. Try to set sail at an inexpensive yet well-attended meet, so you can keep your initial cash outlay as low as possible. 4. Select your merchandise. FAR HORIZONS' body corporate tuition staff generally recommends you take up with $450-$750 worth of merchandise (meaning your cost). 5. Get your other supplies ready. Depending on the meet, you may need to oust all or some of the following: 1. At least one folding table. 2. A cash box, with some small chit and change. 3. Folding chairs. 4. A unblemished tablecloth. 5. A large umbrella, tarp, or other type of superimpose to protect your customers (and you) from the sun. 6. Some clear as day plastic to protect your merchandise if it rains (obviously, this applies to outdoor meets). 7. Plenty of performing cards. 8. Some catalogs, brochures, New Arrivals fliers, or other giveaways to help promote further sales. 9. Your Yellow Price List, so you know your rock-bottom line when it's time to haggle. 10. An order book, so you can write receipts and apprehend names, addresses, and phone numbers of all your customers. 11. A calculator. 12. A rubber stamp for endorsing checks. ! IMPORTANT Do everything you can to booty as much information speaking of each customer as possible. forwards with the name, advance and phone, try to get an email address, (if you have email capability), a fax number, or even (especially) a credit card number, self-appointed you have a merchant account THE BIG DAY ARRIVES ... If you're well prepared, the day of the meet should go pretty smoothly. Sure, you'll have some work to do, but it'll be a lot of fun, too - especially when you start making some sales and putting some cash in your pocket! Here's what you have to do on your first swap meet day: 1. Turn off the alarm, get up, shower and get going (well, we told you this was a step-by-step guide, right?) 2. When you advance at the meet, find your space and set up. Rehearse your set-up at home, so you can plan the most heavy display first you're de facto at the meet. Your program video offers some examples of display do's and don'ts 3. Decide on your 'bottom line;' that is, the lowest price you'll take in for each item. Our area didactics staff recommends one & a half times your cost as a good guideline. 4. Be prepared to take checks. Many of your customers will prefer to pay this way, and sellers report only a very small incidence of 'bad' checks. Verify that the prepared text and phone number is current, and it helps to write a driver's license or ID number on the check. 5. Remember to record the name, address, phone number, fax number, and email (as many of these as possible) of every customer. 6. You might want a partner yea to help manage the cashbox while you handle the sales. HAVE FUN! WHILE YOU'RE COUNTING YOUR MONEY ... There are a couple of important things to do after all one Swap Meet ends, and first collateral begins. 1. establish your mailing list - Add all the customer names you aggregate to your customer mailing list. Over time, these will be an important part of your follow-up marketing efforts. 2. Plan/Implement mailings - Depending on the size of your list, you'll want to start sending your customers some follow-up mailings. That pretty much covers the elements of Swap Meet Marketing. But the main thing is, have a good time. Many sellers like to involve the family, (including the kids!) and turn weekends into quality time, with everyone working together toward a ascetic cause. Swap Meet marketing is enjoyable, highly profitable, and can be done successfully by devoting just a few hours a week. A number of sellers union consolidating company with pleasure, and travel the country from Swap Meet to Swap Meet. They use the revenues from each weekend to pay for their trip, and for more merchandise to sell at the next meet!
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