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SWAP MEETS - A FUN WAY TO MAKE MONEY ON THE WEEKENDS By Darren Hendricks Looking for a way to make extra money, meet lots of interesting people, spend quality time with your family, enjoy the great outdoors ... Many people who began with Swap Meet sales have gone on to open Gift Shops, or run sizeable Mail Order businesses. A SWAP MEET BY ANY OTHER NAME' According to our FAR HORIZONS Business Coaching staff, there are actually three distinct types of Swap Meets. Note: (In the interest of simplicity, from here on in when we say 'Swap Meets,' we're also referring to flea markets, craft fairs, and similar events as noted below). 1.Outdoor Swap Meets These usually run the gamut in terms of merchandise. Usually the marketers show their wares from booths, and the offerings can vary from homemade to high-ticket, (or homemade and high-ticket) depending on the location. WHEN YOU PACK FOR THE SWAP MEET, DON'T FORGET THIS We've heard from scores of successful Swap Meet sellers over the years, and they tell us that the two most important things you can bring with you are: 1. The cost for renting space at a Swap Meet varies widely, from a few dollars a day to much more, depending on the meet. A number of sellers combine business with pleasure, and travel the country from Swap Meet to Swap Meet. Article: SWAP MEETS - A FUN WAY TO MAKE MONEY ON THE WEEKENDS By Darren Hendricks Looking for a way to make extra money, meet lots of interesting people, spend quality time with your family, enjoy the great outdoors ... and do it all without missing a day of work? Or maybe your goal is to make two or three-day weekends the only working days of the week. You may be able to do all of that and more as a Swap Meet/Flea Market marketer! You can find regularly scheduled Swap Meets and Flea Markets in cities and towns of all sizes thwart the nation, each attraction many hundreds, even thousands of accommodation hunters. They may be held at the local drive-in theatre, in large parking lots, warehouses, parks, and reciprocation centers - just concerning anywhere there's enough room to put up some booths and run to in a crowd. The majority of the time these meets are held on weekends, when in some locations you can find them starting on Thursdays and running four consecutive days. Swap meets and flea markets are fun, profitable, and can be a great launching pad for your business. Many people who began with Swap Meet sales have gone on to open Gift Shops, or run sizeable Mail Order businesses. A SWAP MEET BY ANY OTHER NAME… According to our FAR HORIZONS unilateral trade edification staff, there are for real three distinct types of Swap Meets. Note: (In the interest of simplicity, from here on in when we say 'Swap Meets,' we're also referring to flea markets, craft fairs, and similar events as noted below). 1.Outdoor Swap Meets These usually run the gamut in terms of merchandise. Here, you can find any from high end stereo systems to fashion jewelry to families egress out pansy Emma's garage of old tools, toys, and various parts and pieces from who-knows-what. Ordinarily these events tantalize folks looking for some bigtime discounts and bargains. 2.Indoor 'Malls' These usually appeal to a more professional fairness of marketer. The displays tend to be more organized in appearance, and the merchandise is generally of a consistently higher quality throughout the meet. Rather than tables there may be booths, and each marketer tends to specialize in specific product categories. 3.Craft Fairs These may be held indoors or outside; you'll find them in parks, or as part of a local carnival, fund-raiser, county fair, or other similar event. Usually the marketers show their wares from booths, and the offerings can vary from homemade to high-ticket, (or homemade and high-ticket) depending on the location. WHEN YOU PACK FOR THE SWAP MEET, DON'T FORGET THIS We've heard from scores of successful Swap Meet sellers over the years, and they tell us that the two most important things you can teach with you are: 1. A friendly, upbeat attitude. 2. Willingness to assignation and 'play the game.' As one member puts it, 'People come to shop at Swap Meets looking for a bargain, and they come now it's fun. So I keep a smile on my face and I'm ever and anon ready to enter into the bargaining session game. I have my 'bottom line' price in mind, and I don't go downstairs it - but I'm every day willing to give a little on the original appeal price. That way my customer feels good anyhow the purchase, and I still make a nice profit. We both come out winners.' Whatever type of Swap Meet you see fit to prepare with, there are some simple, polymeric steps you'll need to take in the future the event, during the event, and then the event. Let's start with ... well, the beginning! A FEW THINGS TO DO in the past YOU CAN START 1. First, find out where the local Swap Meets are, if you don't formerly know. This shouldn't be too hard; they normally bill in local newspapers, and in giveaway magazines you can find in convenience store racks. Smaller meets may not advertise, but if you mottle with the local drive-ins, or let your fingers do some walking through the phone directory, you should find some. 2. Next, scout the meet yourself. Take a look around, observing the tables and booths with a marketer's eye. What are the vendors carrying? More importantly, what aren't they carrying? What are they charging? 3. Reserve a table (or booth, as the case may be). Do this by contacting the meet manager, who will provide you with pricing, ahead with a list of rules and regulations you must follow when marketing at the meet. The cost for renting space at a Swap Meet varies widely, from a few dollars a day to much more, depending on the meet. Try to inaugurate at an inexpensive yet well-attended meet, so you can keep your initial cash outlay as low as possible. 4. Select your merchandise. FAR HORIZONS' industry staff generally recommends you go into with $450-$750 worth of merchandise (meaning your phenomenal cost). 5. Get your other supplies ready. Depending on the meet, you may need to call for all or some of the following: 1. At least one folding table. 2. A cash box, with some small due and change. 3. Folding chairs. 4. A uncorrupted tablecloth. 5. A large umbrella, tarp, or other type of the blue serene to protect your customers (and you) from the sun. 6. Some disengaged plastic to protect your merchandise if it rains (obviously, this applies to outdoor meets). 7. Plenty of the business world cards. 8. Some catalogs, brochures, New Arrivals fliers, or other giveaways to help promote further sales. 9. Your Yellow Price List, so you know your depths line when it's time to haggle. 10. An order book, so you can write receipts and carry the day names, addresses, and phone numbers of all your customers. 11. A calculator. 12. A rubber stamp for endorsing checks. ! IMPORTANT Do everything you can to win the prize as much information thereabouts each customer as possible. forth with the name, ability and phone, try to get an email address, (if you have email capability), a fax number, or even (especially) a credit card number, insolent you have a merchant account THE BIG DAY ARRIVES ... If you're well prepared, the day of the meet should go pretty smoothly. Sure, you'll have some work to do, but it'll be a lot of fun, too - especially when you start making some sales and putting some cash in your pocket! Here's what you have to do on your first swap meet day: 1. Turn off the alarm, get up, shower and get going (well, we told you this was a step-by-step guide, right?) 2. When you make the grade at the meet, find your space and set up. Rehearse your set-up at home, so you can plan the most alluring display foresightedly you're in very sooth at the meet. Your program video offers some examples of display do's and don'ts 3. Decide on your 'bottom line;' that is, the lowest price you'll say aye for each item. Our transaction staff recommends one & a half times your cost as a good guideline. 4. Be prepared to take checks. Many of your customers will prefer to pay this way, and sellers report only a very small incidence of 'bad' checks. Verify that the pose and phone number is current, and it helps to write a driver's license or ID number on the check. 5. Remember to record the name, address, phone number, fax number, and email (as many of these as possible) of every customer. 6. You might want a partner furthermore to help manage the cashbox while you handle the sales. HAVE FUN! WHILE YOU'RE COUNTING YOUR MONEY ... There are a couple of important things to do consistent with one Swap Meet ends, and rather ancillary begins. 1. getup your mailing list - Add all the customer names you calm to your customer mailing list. Over time, these will be an important part of your follow-up marketing efforts. 2. Plan/Implement mailings - Depending on the size of your list, you'll want to start sending your customers some follow-up mailings. That pretty much covers the meat of Swap Meet Marketing. But the main thing is, have a good time. Many sellers like to involve the family, (including the kids!) and turn weekends into quality time, with everyone working together toward a low cause. Swap Meet marketing is enjoyable, highly profitable, and can be done successfully by devoting just a few hours a week. A number of sellers glue art with pleasure, and travel the country from Swap Meet to Swap Meet. They use the revenues from each weekend to pay for their trip, and for more merchandise to sell at the next meet!
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