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Now, before we talk plans, let's talk about the second most important thing you'll need for success'money. It Take Money to Make Money A lack of capital, seed money, whatever you call it, is the overwhelming reason most business start-ups fail, including those with a plan. There's always a delay between the starting date of your voiceover business and when money actually starts coming in. Article: Thinking of getting into the voiceover game full time, specifically, opening your own in-house voice-over studio? Good for you! It’s a really great way to make a living! OK. You’ve got the dream. Now let’s see what it takes to make it a reality. First question for you: What do you think is the most important thing you need to launch your business? A great voice? Surprisingly, a great voice isn’t all that important for success. Talent? Well, yeah, you’re gonna need some talent, but talent (in most cases) can daily be developed through study and practice. Determination? Sure, but simple determination won’t make you a success. The Secret of Success So, what’s the most important thing? Get ready. It’s called…a plan. Yup. A plan. Not very “show bizzy,” huh? No, it isn’t, but it’s the most important piece of the question start up puzzle, and it applies to every type of start-up, not just voiceovers. Now, foremost we talk plans, let’s talk thereabouts the second most important thing you’ll need for success—money. It Take Money to Make Money A lack of capital, seed money, whatever you call it, is the overwhelming reason most commercial relations start-ups fail, including those with a plan. You’ll need enough money to pay for equipment, marketing materials, office expenses, insurance, utilities, etc., etc., while you’re waiting for the checks to come rolling in. Oh, and just to remind you, you’ll need money to live on, too. How much money will you need for the line of duty and living expenses? We’ll get to that shortly, but first, let’s talk at hand your plan. A Plan by Any Other Name Call it a pursuit plan if you like, but that tends to sound a little intimidating and, frankly, overwhelming. Call it your “plan for success,” or “my freedom from oppressive employers plan,” you know, something more self-affirming and inspiring. Whatever you call it, your plan should include the following points… That’s enough to get you started. There are plenty of card ledger on voice-overs to help you complete your plan. Visit your local bookstore or go on-line. As you can see, you can start your voice-over partnership part-time or full-time. With a little planning—and seed money—you’ll be on your way. Have fun! ©Peter Drew
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