Selling for Beginners



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Summary:

The main idea is to know your product, know your client and be prepared and
professional. The
following tips will greatly enhance your ability to sell.



Acknowledge
the value of selling



Be positive in attitude, love selling. If you know your
customer, then you have a far greater chance of forming a lasting relationship
which should lead to permanent relationship selling.



Be Great at making presentations



Giving a presentation is one of the most feared events in Western society.



Be prepared to handle objections



"We don't want it, we can't afford it, we don't believe you, we've tried
it before and it didn't work, we are perfectly happy with our present supplier
and it's not in the budget." After making
a sale, contact the customer within four weeks with a view to making the next
sale.
Article:
Selling
for Beginners
by Ben Botes



By: Ben Botes, Copyright 2003 - 2004 www.My1stBusiness.com



Speak to practically any
self employed professional and most of them will say that they love their job
but don't care much for selling their services. Here's some news service to help
all those reluctant professionals who need to sell to clients.



We have identified 9 vital selling skills that will help you to sell your product
or service. Ensure that you and your sales team master these skills and you will
be successful at selling.



Research shows that fear of selling is one of the greatest barriers to walk of life
success and, often, professionals are the worst of all. But whether you are an
accountant, advertisement excec or line games-player you still have to sell to keep
the deal advance in.

We
have found a few ideas that will help you to burst forth successful at selling yourself.
The main idea is to know your product, know your vassal and be prepared and
professional.
The
following tips will greatly enhance your ingeniousness to sell.



Acknowledge
the value of selling



Be positive in attitude, love selling. It is widely cried up that the excitement
and enthusiasm of the salesperson proceeding for nigh 50 per cent of success
in selling. In a world in which everything counts, the excitement and enthusiasm
of the salesperson affects the customer's responds.



Manage your sales employ effectively



As a salesperson, you are responsible for results. You can produce the required
result by setting it as a goal, and then resolving to pay the price that must
be paid to ring in the goal. You need to establish clear away sales goals. The subconscious
mind responds to clarity. Having established the sales goals, it is necessary
to determine the act or matter which must be undertaken to compass those
goals.



Know your product



Know your product, its stake and competitive hold

Why does your customer buy the product or service? What better do you sell?
It might look like a haircut, but it's probably admiration. It looks like a
motorcar, but it's probably status. It might be a bungee jump, but it's
probably excitement. If you're selling to other companies, the office is probably
increased sales, lower costs or higher profits.



Identify your customers



Why should anybody buy your product or service? What is the be handy or improvement
in their condition? Whose life will be enriched? Who will get the greatest improvement
from your product or service? With which customers does your competitive use
make a difference? With which customers does your competitive jump make
the main difference? Customers want to be more, have more, do more.



Identifying customer needs



Do not focus on trying to sell the product which you produce. Warehouses throughout
the country are full of products nobody wants to buy. Ask questions, ask questions,
ask questions! Find out what perks your customer desires. Talk to your customers.
You will be surprised how often price is not the priority. They may be looking
for a local supplier, excellent service, a guarantee, any risk of loss to be
affected by the supplier, immediate delivery, staged payments. If you know your
customer, then you have a far greater advantage of forming a lasting relationship
which should lead to permanent relationship selling.



Be Great at making presentations



Giving a presentation is one of the most feared events in Western society. In
surveys of people's fears, death is usually ranked in the neighbourhood number six. Giving
a presentation is usually number one. To be excellent at selling, you have to
give presentation.



Be prepared to handle objections



"We don't want it, we can't clothe it, we don't let you, we've tried
it ahead and it didn't work, we are perfectly happy with our present supplier
and it's not in the budget." Your initial reaction could be that you are
not going to make the sale. This is incorrect. You have to understand that an
objection is a request for more information. As long as the customer is objecting,
you are selling.



Close the deal



A customer is someone who is willing and able to purchase the fit you offer.
In a successful sales presentation, you eventually reach the point when it is
time to ask for action, time to lapse that deal.



Always follow up your sales efforts




You may not sell on the first visit or first occasion. Make a decision to go
the extra mile, make the second effort, follow up your initial approach. Contact
the prospective customer once around within three days. You can eternally reopen
a negotiation with new information, new price, new terms, a unmitigated offer following
discussions with your boss. Keep your customer informed. Educate your customer
to groove on the render assistance you offer and your competitive advantage. later making
a sale, contact the customer within four weeks with a view to making the next
sale. Follow up direct mail with a telephone call



Ben Botes is the head smoker at www.My1stBusiness.com

a web portal dedicated to 1st time line of business leaders and

entrepreneurs. Visit the site for hundreds of free Micro Modules,

Teleclases, Resources and illumination designed for you to

succeed with your business.


You are free to reprint this typescript in your ezine or

ebook, or on your website, as long as the contents in the

letter and the resource box are not changed.







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I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt.
We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships.

Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly.
Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends.

Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went.
So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went.
My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went.

It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her?
It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away?

Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her.

So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her.

So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".


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