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When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere. 1 - Google has lots of tools besides just web searches. 2 - Google also has 'groups.' (http://groups.google.com/) These are folks who like to discuss *your* subject. Start here: http://www.google.com/intl/en/options/ 3 - Next method: Do this search (keeping in the punctuation as written): +horticulture +free +filetype:pdf As of this writing, Google shows 196,000 hits for this query. Article: We live in a sea of information. And information overload is an increasingly vernacular complaint. Part of the complaint arises seeing we get hit with different headlines that point to the same content. So we waste time on things that have no further value. Bummer. When you email your list or put up content on your site, and you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere. If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal the story of time and effort. First of all, think within earshot a subject in which you are interested. Let's say it's horticulture. Now if you're not packed of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content. So let's go exploring... 1 - Google has lots of tools excluding just web searches. They let you account of the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there. 2 - Google also has 'groups.' (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? inasmuch as you can see what it is near upon horticulture that lots of folks are interested in. Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want? Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/ 3 - Next method: Do this search (keeping in the punctuation as written): +horticulture +free +filetype:pdf As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format in the vicinity your subject. Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: 'Survey Report: Latest from the Horticulture Front!' 4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google it's powered by Google. So why bother, right? Wrong. insofar as Alexa *does* provide value additional information. When you do the search, you don't want to the link that takes you to the listed site. Instead you want to follow the link that says 'Site info.' When you do this, you'll find a section called: 'People who visit this page also visit.' This can be very valuable whereas it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want. These are just some of the easy ways to grade out your explorations and find gold to weave into golden braids. Golden searching... :)
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