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I responded that this was not an 'idea' (which, had the person bothered to spend any time at all at the page in question, she would have realized) but an ad for her business opportunity, and that if she wanted her ad on my site, she could damn well pay for it like anyone else (I was a little more diplomatic than that but you get the gist). Hot on the heels of this type of approach is the owner of an affiliate program for a product which would be of marginal interest (if that) to a tiny number of my ezine subscribers, offering me a fabulous 'joint venture' opportunity whereby all I have to do is send a solo mailing to my list (worth $260) in exchange for making maybe $12 on each of three sales. They make their money by selling you the FANTASY that it's possible to make money online without working (or that you don't have to spend money to make money). Running an online business requires an enormous time commitment initially just to create a useful website and just as much (if not more) of a commitment to maintain it, create new content, develop products, publish a newsletter and basically do all the marketing things that ANY business must do to grow, whether online or off. So, next time you're looking for ways to market your product or opportunity without spending a dime, think about who Article: I have a page at my website that contains a list of home business ideas (and links to detailed articles far and wide some of them). On that page, I invite visitors who have an idea that isn't listed on that page to submit it to me for inclusion. Nine times out of ten, the 'ideas' that are submitted are nothing more than ads for various online small business opportunities and not true intercourse 'ideas' at all. This evening I received one such email. No greeting, no thank you, just a terse one liner 'to be to your ideas page' and an URL. I responded that this was not an 'idea' (which, had the person mortified to spend any time at all at the page in question, she would have realized) but an ad for her transaction opportunity, and that if she wanted her ad on my site, she could damn well pay for it like anyone else (I was a little more diplomatic than that but you get the gist). Hot on the heels of this type of arrive in is the owner of an confederate program for a product which would be of marginal interest (if that) to a tiny number of my ezine subscribers, offering me a fabulous 'joint venture' opportunity whereby all I have to do is send a solo mailing to my list (worth $260) in exchange for making maybe $12 on each of three sales. Whoopee. Invariably, these people know the demographic of my database intimately since, blended to them, all my readers have been searching high and low for just such a solution to all their problems and *I* can be the one to give it to them! Please. Contrary to what these people obviously think, I did NOT just fall off the back of a turnip truck so, to whom it may concern, go grow your own list or pay to blazon forth to mine. Those are your choices. This is a business, not a charity for the bone idle. These are by no means isolated examples. Those of you running an online reciprocal trade probably have a list of examples like these as long as your arm. Why do people not understand that you get what you pay for in this world? I'll tell you why. The proliferation of 'secret' sites that promise to reveal to you, for only a '$60 lifetime membership!' all the 'tips and tricks' you need to know to market your online business on the 'net 'without spending a dime!' and all the 'insider secrets' marketing courses promising the same thing. If you're laboring under the impression that it's possible to market your company without spending money, here's some not-so-secret tips: 1. There ARE places to put forward your dealing for free, sort of. They don't come with no strings close though. For example, yet you can submit your site for free to the classifieds sites and FFA pages that are right everywhere, be prepared for a deluge of email in response. And I'm not talking haphazardly requests for more information! Typically, people visit these sites to get your email whereabouts so they can send THEIR line of work opportunity to YOU. 2. Some of the search engines are still free. Many have moved to a paid submission model though and, even if they do still offer a free submission service, those listings are not a priority and tend to be more to the index when the engines get about to it. outdo to spend a few grease for a submission and get listed above the next summer Olympics. 3. You can write articles and submit them to newsletter publishers and relevant websites. That's for a certainty a good way to get your message criss-cross so long as the determinative has real meat to it and doesn't mention your opportunity or product (leave that for the resource box). in any event it needn't cost you money, it does cost you time and effort and you may well get a transcending return by simply paying $65 for an ezine ad. 4. You can start your own newsletter and develop your own opt-in subscriber list. Unless you're prepared to pay for subscribers (around 15 cents per subscriber is hard by the average) it's going to take a LONG time to grow your list to a decent size. Contrary to what some people will tell you, you will not grow a 'sticky' subscriber base of 5,000 within a month. Oh, you can grow a list of that size very well using some of the various waterway secret places offered but it won't be a targeted list and it won't be a sticky list (i.e., subscribers won't stick around). With these programs you'll also find that a lot of subscribers are in it to generate their own subscribers and really aren't interested in subscribing to your newsletter. They do so only seeing that it's a condition of human in the program. Often these people will use free email suit that they never check, let unique of a truth read the contents of. 5. One of the best mediums out there is ezine advertisement (which is why I receive so many of these bogus 'joint venture' proposals). Understand though that the person writing and publishing an ezine that accepts paid advertising from third parties is running a *business*. True, some publishers will fancy free ads from subscribers but they are usually just starting out and offering free ads is a good way to generate new subscribers. As a result, their subscriber numbers are pretty low (only a few hundred or a couple of thousand at best) and so the result will probably be disappointing unless it's an extremely targeted list. So, if you want to get your message to a large, targeted group of prospects, ezine build-up is your best bet. But be prepared to pay. Contrary to what many people superficially believe, running an online palaver is hard work. It's not a simple matter of slapping up a website, posting a few free marshalled ads, submitting your URL to the free search engines and then turning your computer on in the morning to find an inbox overflowing with orders that came in overnight while you were sleeping. This is a MYTH perpetuated by the authors (and VERY hard-working authors, I might add) of those so-called 'secret sites' memberships and 'insider secrets' marketing courses. They make their money by selling you the FANTASY that it's possible to make money online without working (or that you don't have to spend money to make money). Running an online project requires an enormous time commitment initially just to create a useful website and just as much (if not more) of a engagement to maintain it, create new content, develop products, publish a newsletter and basically do all the marketing things that ANY question must do to grow, whether online or off. So, next time you're looking for ways to market your product or opportunity without spending a dime, think prevalent who you're approaching. If it's a free systematized ad site, fine. But if it's someone just like you trying to make a living with a jigger of their own, ask yourself: What's in it for them to promote your product for free? Consider how you would feel if you had invested two years of blood, sweat and tears prefabricated house a engagement in your town only to have people walk into your office expecting you to help them market your product for free. It just ain't gonna happen unless there's something in it for them. The same is true online. Don't make the mistake of thinking that someone's online business is just a hobby and that they're there for the sole purpose of helping you make a success of your business. They're not. They may be helpful, they may offer word and encouragement but, when all is said and done, they're in business, just like you. rest line: you have to pay your way in this life and that includes online.
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