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From there, that content can be recycled over and over and over again into other saleable formats, all without ever writing another new word of copy. To accomplish these sales results, a variety of marketing methods was used. The first was sending a copy of the booklet to national publications, inviting them to excerpt from the booklet, and adding a tag line at the bottom inviting the reader to send a small amount of money for their own complete copy. Non-exclusive rights to reprint several hundred thousand copies were sold to a mail order catalog company. At the same time, a connection was made online with a marketing company in Italy, who licensed the contents to create an Italian version of the booklet. Article: Everyone has something they want the world to know about. An informational tips pamphlet is just one of many ways to deliver over that information. From there, that content can be recycled over and over and over on top of into other saleable formats, all without ever writing fresh new word of copy. In the early 1990's when the US economy was in dismal shape, so was the economy of Organizing Solutions, Inc., a speaking and consulting company. On a 'zero budget' (translation: flat broke!), a tips circular called, '110 Ideas for Organizing Your task Life' was produced. Little did anyone know that was the root of a journey of selling over 500,000 copies in two languages without spending a penny on advertisement to do it. It actually spurred an entire new industrial in the process. The leaflet contents came from things that were said to clients or to audiences over a period of eight years, all re getting organized. It was information people wanted to know, and information that was in a reverie well in small amounts. To end these sales results, a variety of marketing methods was used. The first was sending a copy of the leaflet to national publications, inviting them to excerpt from the booklet, and computation a tag line at the bottom inviting the reader to send a small plateau of money for their own complete copy. much 15,000 single copies were sold that way. Next, major corporations were contacted to sell them large quantities of the booklet, usually for their own promotional purposes, at large quantity pricing discounts. back and forth 50,000 copies were sold this way. Then things started really expanding. Non-exclusive rights to reprint several hundred thousand copies were sold to a mail order catalog company. At the same time, a connection was made online with a marketing holding company in Italy, who licensed the contents to create an Italian version of the booklet. Over 100,000 copies of the Italian version were sold to a magazine who it with one issue of their own publication as a gift to their subscribers. The folder contents have also been licensed into several other languages and other physical formats. At one point, a well known American public seminar cabal expressed interest in producing an auricular program based on the booklet. The hearing set has sold backward 20,000 copies unto itself. That phonic program also triggered a 20-minute interview on the in-flight acoustic programming of a major airline for two months, world-wide. Two companies who each produce laminated guides also licensed the non-exclusive rights to the contents. They then produced the product and pay royalties for all units they sell. There are still many ways to utilize the tips that were written just once. They can show up as calendars, brunet mugs, tee-shirts and any advertising specialty you can think of. They can be licensed to a sharing as part of a radio, television or print campaign, under the merchant flag of 'An organizing moment brought to you by.........(the name of the sponsoring company)'.They could be made into an emroidery design, a poster, a assembly game, CD, video, and truly endless other products and applications. You most likely heretofore have copy from which to draw. Have you ever written an article, given a speech or workshop, had an research paper written relating to you, written a book or special report, done an hearing or video? All those formats can be transformed into informational, bulleted tip format. By recycling your contents, you will develop products at different price points and in different formats, thereby without cease having a 'yes' raise when someone wants some of what you've got. You will also be responding to the range of learning styles of the general population. Having your information in print, audio, video, small type, larger type, with graphics, without graphics -- all means you are increase your acceptability to a wider audience. The cost for developing products described in this bind over can range from zero to a substantial amount, and everything in between! Whenever possible, have the products developed on someone else's agenda by licensing your contents to them. You may need to produce a small shade of finished product first, just for the sake of distributing some well-perceived samples. A decision maker will sometimes decide merely from reviewing a printed or electronic manuscript of your tips. Regardless of the deals you make with others, be sure to like clockwork keep the copyright in your own possession so you can continue recycling the material without anyone else's limitation. So, what do you hitherto know a lot circuitously that you want to share with the rest of the world? What do you by this time have that can be recycled? You are sitting on a gold mine. Your new products can serve as new profit centers, as marketing tools for your current business, or both. Go out and get started TODAY!
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