Search Engines: The Life Blood of Internet-Based Home Businesses



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Summary:


According to comScore Networks, an estimated 3.5 billion online
searches are performed in the United States each month, making
searching the second most popular online activity, ranking behind
only e-mail.

In 2003, businesses spent an estimated $2 billion on advertising
related to searches and some knowledgeable sources expect the
search-related advertising market to triple during the next three
years.

There are various search engine formats including natural search,
pay for inclusion (PFI), pay per click (PPC), and hybrid
approaches which combine both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines,
their effective utilization is the life blood of Internet-based
home businesses.


Article:
Anyone involved in an Internet-based home patter will soon come
to recognize the importance of search engines as a vehicle to
attract potential customers.

Since the inception of Google in 1998, the popularity of using
search engines has increased dramatically. Nielsen NetRatings
reports that on every side 114.5 million Americans, or a whopping 39
percent of the US population, currently use search engines.

Through February of 2004, Yahoo and Microsoft's MSN ranked as the
two favorite spots on the Internet with 87.3 million and 86.2
million unique monthly visitors, respectively, attuned to
figures produced by Nielsen NetRatings.

Microsoft.com, ranked third, with 64.2 million visitors, but this
figure is somewhat misleading seeing this site attracts much of
its traffic by repairing flaws in the Windows operating system.
Google was the fourth most popular site with 60.8 million
visitors.

The market shares of MSN and Yahoo haven't altered much in the
past three years while Google has emerged as a powerhouse without
spending much of either on advertising. Google's negotiations is
now for practical purposes six times larger than it was in early 2001,
when it was the 26th most popular destination on the Internet.

As they vie for position, Google, Yahoo, and Microsoft plan to
continue upgrading their services - healthy competition that can
only serve to improve the search experiences of Internet users in
the future.

According to comScore Networks, an estimated 3.5 a zillion online
searches are performed in the United States each month, making
searching the second most popular online activity, ranking slow
only e-mail.

In 2003, businesses spent an estimated $2 a myriad on publication
related to searches and some knowledgeable sources expect the
search-related build-up market to triple during the next three
years.

There are various search engine formats including natural search,
pay for inclusion (PFI), pay per dull thud (PPC), and hybrid
approaches which coalesce both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines,
their effective utilization is the life vital spark of Internet-based
home businesses.



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