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All you end up doing in the process, however, is diluting your focus with the end result being a web site that attempts to be too many things to too many people. As urgent as it seems to get your web site up and out there and attracting as many people as you possibly can as quickly as you possibly can, the smarter approach is to spend considerable time, before you even start, seriously thinking about what it is you want to contribute to the Internet and the market you want to attract. Many people, for example, think there's money in 'Internet Marketing'. Affiliate programs are a good choice for a site that generates decent traffic but make sure you select programs that are relevant to the subject matter of your site and your site visitors. Because the subject matter of your ezine is NOT Internet Marketing (which nine out of ten of everybody else's are), you are more likely to produce a worthwhile read for your targeted audience (include a sign up form on your web site so your site visitors can subscribe in addition to marketing your ezine as a separate 'product'). Article: All your life you've probably been beseeched to 'Think Big!', the idea heart that if you think big you dispose of big, while thinking small gets you nowhere fast. That's probably good intelligence as a general rule but it shouldn't be taken literally when it comes to creating an Internet-based business. The Internet is one environment where thinking small generally leads to greater success than thinking big. In fact, thinking big in the wrong way can definitely get you nowhere fast! The temptation when first starting out is to sign up for as many pair off programs as you can. Somehow, you figure, the more programs I have to earn a lower chamber from, the more money I will make. All you end up doing in the process, however, is diluting your focus with the end result inasmuch as a web site that attempts to be too many things to too many people. As urgent as it seems to get your web site up and out there and pulling as many people as you possibly can as quickly as you possibly can, the smarter coming is to spend considerable time, historically you even start, seriously thinking about what it is you want to contribute to the Internet and the market you want to attract. Many people, for example, think there's money in 'Internet Marketing'. There is. But Internet marketing is not an end unto itself. It's a set of skills you need to master once you actually HAVE something to market. Sure, there's a large army of so-called 'gurus' out there who profess to be experts in Internet marketing and have made a tidy sum from people who accept for gospel them. But you're not one of them and neither am I. (Neither are they, actually, but that's story altogether.) So, when you think far and wide 'making money with my computer' or 'making money on the Internet', understand that there's not some parallel universe out there that will brook you to generate an income simply by connecting to the Internet. You have to create something of real value to a very specific audience to get them to visit your site in the first place. You have to continually add value to your site to keep them coming back. Only then can you even plunge into to think close by maybe making money. So, let's start with the basics. What is your web site going to be ABOUT? Hopefully you realize now that it's NOT going to be fast by Internet Marketing. It's going to be respecting something that you know something about, something you have a special interest in or passion for, an interest or passion that others share and in sufficient numbers that they constitute a good- size target market. That's where the of thinking small comes in. If you set out to create a site all upwards of Internet Marketing, the subject is simply too vast to do justice to. And unless you're an expert (and 99% of you reading this are not), you're not going to be able to create either of true value to attract repeat visitors. The competition's just too great. So, think small. The smaller the better. The smaller the less competition you have. What is it that you're interested in, good at, expert of, that others may also be interested in? Maybe you're mad for old lamps. Create an block site just for old lamps. Maybe you were a grief counselor in a previous life. Create a web site devoted to helping people cope with and transcend grief. Perhaps you're a stay-at-home parent. Create a community-style web site for other stay-at-home parents who are looking to connect with other people in the same situation. It doesn't matter. Just think small. Think about what pushes your buttons. Then take that and create something fabulous that's all yours. Something unique. When it comes to generating an income from your web site you have a few options. programs are a good chosen for a site that generates decent traffic but make sure you select programs that are relevant to the subject matter of your site and your site visitors. Sure, you may have fewer of them to fussy from, but insofar as of the specialized nature of your site and, hence, your site visitors, your market is much more highly targeted than a more general audience. Therefore, the conversion rate (the ratio of site visitors to purchasers) will be tolerably higher. (It's also, I might add, a LOT easier to finish a high search engine ranking for keywords that aren't life competed for by 99% of the webmaster population!) In non-essential to promoting relevant spliced programs, it's a natural extension to your site to start publishing an ezine on a regular basis. the subject matter of your ezine is NOT Internet Marketing (which nine out of ten of everybody else's are), you are more likely to produce a worthwhile read for your targeted aficionado (include a sign up form on your web site so your site visitors can subscribe in ballooning to marketing your ezine as a separate 'product'). You can dangle your affiliate programs in your ezine, shrug paid advertising, and promote your own products. Just three ways to generate an income. something else is to pledge a subscription fee. Finally, once you've been going awhile, it's time to start thinking in point of creating your own products. E-books and other products that can be delivered electronically are always a good wish but your product line will depend on the subject matter of your site. You may sell bedecked jewelry, for example. The point is, whatever you like as the subject matter of your site, the narrower you keep your focus the better. Trying to be too much to too many only guarantees you'll be too little to too few. Including yourself.
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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