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As my online business approaches its 1st anniversary, I look back on my efforts and results, trying to summarize and draw conclusions. I would have focused on one product at a time - starting from developing it to putting in place an effective marketing strategy. Beginning to work on new products while my 1st product wasn't yet selling well was a big mistake. I had to keep testing the ad copy, web design, and headlines for my 1st book while creating the 2nd one. My part-time business turned into a full-time nightmare for a little while. Now I am definitely waiting - no new products until my three books have a good and a proven marketing system in place. Product that is too generic is hard to create an ad copy for, find good places to advertise, come up with good keywords for Search Engines and discover common characteristics in your customers. I would have still created my free book, which was actually a smaller version of my 1st product. Article: As my online utility fairway its 1st anniversary, I look back on my efforts and results, trying to summarize and draw conclusions. What would I have done differently if I had to start from scratch again? What could I have done better? If you are just starting out in an information publishing business, or thinking about going into an e-business, the information I will share with you could be immeasurably priceless as I will speak completely from personal experience. ************ If I had to do all over again, here are the things I would do differently: ************ 1. I would have focused on one product at a time - starting from developing it to putting in place an effective marketing strategy. Beginning to work on new products while my 1st product wasn't yet selling well was a big mistake. I was completely overwhelmed by the score of work. I had to keep testing the ad copy, web design, and headlines for my 1st book while creating the 2nd one. My part-time industry turned into a full-time nightmare for a little while. Now I am definitely waiting - no new products until my three cost sheet have a good and a proven marketing system in place. Now, that's not to say that I don't come up with ideas for new products. I have at least 4 or 5 titles in my 'idea bank', but I will not start working on them until I can see that my current projects are set up successfully. 2. I would have not jumped into forums and discussions groups making a fool out of myself in the foreground even 'testing the waters'. Being completely new to e-business (but not to web design) I underestimated the power of message burlesque and their effect on one's business. The Internet is not some huge universe of anonymous creatures. Everyone knows everyone and a bad news spreads fast throughout the online marketing community. If I could do it over, I would have definitely lurked erstwhile posting. Get a feel of what kind of people, messages and reaction you should expect. Once you understand the forum atmosphere, your posts will be much more in tone with others and appropriate. 3. I would have never uncontested those ads, web sites and people who said that this is not hard work. There is no way you will be 'making money while you sleep'. This statement is missing one point: you need to work HARD until you can start 'making money while you sleep'. In other words, you need to get your commercial to a relentless level in preparation for you start getting consistent orders, some of which will achieve success 'while you are asleep' :-) 4. I would have definitely come up with a schedule of when to work and what to do. For example, 2 hours a day. Monday - submitting to Search Engines, Tuesday - contacting other webmasters for link exchange, Wednesday - writing an article, and so on. Because there is at all times something to do, I found myself working too many hours a week and many times would not wind up much. Having a schedule and a plan helps a lot and allows rest time without feeling any guilt :-) 5. I would have researched market overbalance developing a very time-consuming product. I would have posted questions on related forums, created a mini-product, and located my major competitors first. If I had done my homework sooner than creating my 1st product, I would have realized that I needed to target it better. In other words, I would have focused on a specific niche of customers to market it with more success. Product that is too generic is hard to create an ad copy for, find good places to advertise, come up with good keywords for Search Engines and discover homespun property in your customers. ************ Even though I have made a lot of mistakes in launching my e-business, there are some things that I would have still done the same: ************ 1. I would have still created my free book, which was a smaller version of my 1st product. There are a lot of web sites and directories which bidding prayer free e-books (or link to authors' pages) and overturn a lot of quality traffic. If the free book is of high quality, it also spreads a good word about you as an author. marvellously powerful viral marketing tool, and I found it to be excellent for warp and woof my mailing list. 2. Regardless of the controversy in spitting distance reprint rights, I would have still offered the resell rights to my products. It helped me generate quick cash and permitted me to purchase the things my business really needed: advertising, software, and supplies. Somehow, until you start making money with your business, you are very hesitant to spend any. Reprint rights gave me the resources I needed to take my body corporate to the next, more professional level. But since there are many loopholes in the reprint rights business, I will think twice now in the foreground doing it anon with my future products. 3. The fact that I chose to write in reverse what I ere then know saved me a lot of time and embarrassment. It is never otherwise transform to focus your proprietorship on what you are till now an expert on, or something that you really want to get into and are willing to invest the time learning. 4. I would have definitely hired a professional graphic conjurer again to design my book covers! What a blessing... You see a cheesy e-book cover and you think, they want me to buy this piece of trash? Regardless of the book quality, people are contain to judge it by its cover :-) 5. My own domain name (actually 4 of them) was a really smart decision. A memorable and a unique name makes you look more professional, serious only a step your business, and the Search Engines will love you! And, yes - the Search Engines. I wouldn't spend my life on optimizing my web site for every Search Engine and directory, but I would definitely devote some time to discriminating the right keywords and submitting once a month. Just so they know you exist. There is a lot more to discover and much more knowledge to gain. Learn from your mistakes and don't repeat them next year.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Automatic Internet Marketing and Business Success On A $25.00 Budget Summary:3 Things You Must Do If You Want To Avoid The InternetFreebee Syndrome, And You Have No More Than $25 To Start ABusiness On The Internet.by Anna MattinglyThere are plenty of free tools online for marketing. You Must Consider Reselling Products that Teach Some ofthe Alternative's to None Productive Freebee Marketing.In this way you can kill two birds at once, not only willyou learn of alternative free marketing techniques thatwork much bet… 2. Computer In The Shop? What Do You Do Now? Summary: So, the following is just a few ideas of what we can do during the time that you would normally be on your computer. Take advantage of the time to separate yourself from your work. It may be hard to leave work behind but, for entrepreneurs who generally are dealing with all the aspects of keeping a business running smoothly, a few hours away from the office can help recharge the batteries. But you deserve a break every once in a while to… Gifts Shopping 3. A Home Based Business Can Be A Real Roller Coaster Ride Summary: I have many years of top level management experience in 'traditional' corporations and have experienced lots of business cycles (corporate 'ups and downs'), but the natural 'ups and downs' that occur in a home business (particularly in the early stages) can be emotionally brutal if you don't prepare yourself in advance for the fact that it is a basic law of nature...it will be a rocky road until you have spent enough time and effort to b… 4. TEN EASY STEPS TO ORGANIZE YOUR BUSINESS Summary: Select the type of business you want to be. Incorporation carries the most prestige but it isn't alwayspractical for a small business. A partnership will be necessary if you have someoneelse sharing the profits and expenses of the business with you.Additionally you can form a International Business Company (IBC)and have your Trust own it. If your business outgrows your house, shop around for a good location. Don't consider moving out of… |