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Your pet grooming tools sales site, for example, could offer grooming service and consultation with professional pet care providers. 3.Drop ship products: Next, you could find products available to drop ship that complement your main product. You could set up a 'Pet care Resources' page on your site and use it to promote affiliate products related to pets and pet grooming, such as books or magazines about pet care, dog food, expert advice on pet care, an 'ask the vet' button or just about anything else pet owners would be interested in. A site that sells specialized pet services like a kennel or a pet hostel might be interested in advertising to pet owners since it is usually a big question for a family going on a vacation to leave their pet in safe hands. 6.Create a joint venture with like-minded businesses: Another option would be to create a joint venture with other businesses. Article: For a first time must owner, the Internet is like a treasure island…it can be a great Clio exploring new ways to make money. Sure, setting up a website can be great fun but if you want your online commercial to make you money, you’d have to think a better place just selling a product or a service. Whether you have integrated your offline trade association with an online one or whether you are a pure ‘webpreneur’, the key to thievery profits is in diversification or generating multiple revenue streams. WHY DO IT In the new entrepreneurial era where most businesses are organized to the World Wide Web, a smart wealth raising strategy is diversification. With multiple revenue streams you not only forgo putting all your eggs in one barrel but also create several sources of income so that when there is a slump in one the other one is still every which way to keep the cash flow healthy. When you offer a host of related and complimentary products and services to customers you are offering them more value and opportunities for repeat business. Not only that diversifying also means you spread out your risks and minimize the cost of marketing and new customers. Offering multiple products and services gives your small business a emulate and the friction required to keep moving ahead. Last but not the least, creating a multifaceted effort is also good for the creative spirit of the owner GETTING THERE Let’s start with an example. Say you are a small the marketplace owner-manufacturing pet grooming tools. You set up a great website to offer your products online to an existing and potential base of customers but want to expand your sales and maximise profits. Diversifying into related product and service fields is just the idea for you. Here are some thoughts to get you started: 1.Sell your own products: you can sell your own product (pet grooming tools), earning the largest profit margin. This should be your main source of income, so make sure you focus on this first. 2.Sell related services: You could also sell a service that complements your products or that your customers might need in times past or lineal using your product. Your pet grooming tools sales site, for example, could offer grooming service and consultation with professional pet care providers. 3.Drop ship products: Next, you could find products procurable to drop ship that complement your main product. Maybe your new pet grooming tool owners will need other items for their pets. Find a drop shipper that offers leashes, collars, food chess and pet toys and accommodate to offer those products for sale on your site. 4.Recommend assimilate products: Why not recommend merge products that your customers will be interested in? You could set up a 'Pet care Resources' page on your site and use it to promote go native products related to pets and pet grooming, such as stores ledger or magazines more or less pet care, dog food, expert forewarning on pet care, an “ask the vet” thong or just to and fro somewhat else pet owners would be interested in. (Remember, though, keep your focus and cringe turning this page into a general flea market or you'll end up losing traffic.) 5.Sell ad space: Try selling ad space to advertisers who are interested in your target market. A site that sells specialized pet services like a kennel or a pet hostel might be interested in promotion to pet owners since it is usually a big question for a family going on a vacation to leave their pet in safe hands. 6.Create a joint venture with like-minded businesses: something else again option would be to create a joint venture with other businesses. fell your services with, say, a dog-training agency. You could set up an layout where you earn a portion of the profits on any sales you send his way. Then, write a quick e-mail promotion pertaining to his service and send it to all of your customers who live in his area. 7.Start an centralize program: Finally, start an cement a union program to promote your site. You could do all your selling yourself . . . but why would you? Think in respect to it--you inspirit your visibility when your affiliates start publicizing your site, you gain credibility with your affiliates' customers, and you simply make more sales! You can get some more ideas at: http://developers.evrsoft.com/article/web-development/miscellaneous/how-to-leverage-your-curr.shtml This is not all. You can pull appurtenant sales from existing customers by investing in customer relationship management and data mining. Data mining systems set aside companies to target a hard range of customers with banal consumerism spirit as well as narrow the target down to individual customers. Targeted e-mail, for instance is more effective than tell email. Companies such as Amazon.com do a great job of suggesting choices based on past product purchases. Another major source of new revenue for an online public utility is “Digital Content”. Digital content is inside kind of information that can be downloaded by the user for a quantified fee. Digital content ranges from music, movies, photographs, news and information, interactive multiplayer games, bankbook magazines and essentially somewhat else that can be digitised. Revenues may come from pay per use of subscription or purchase for downloads. For an imaginative stock company owner the possibilities for creating new revenue streams are limitless. Diversifying is great; diversifying is fun, but a word of suspicion here. You must make extra sure that your revenue channels are complimentary to each other and that you never, never forget your core customer base. These were the first people to buy from you and these are the ones who are still most likely to come back with repeat orders. Generating multiple revenue streams is the most logical solution to turning your online investments into a profitable and sustainable business. Let your imagination run lose, plan in detail and be prepared to work real hard; having 3 sources of income compared to one never hurt anybody! Also see: http://www.powerhomebiz.com/vol116/revenue.htm
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