How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 2Get Your Own Home Business on yourown-home-business.org. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 2 topic will increase your understanding on Your Own Home Business. We at yourown-home-business.org only provide news, articles, information in Your Own Home Business. Your Own Home Business at yourown-home-business.org provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
They still end up buying the popcorn because the desire to have popcorn with their movie outweighs the pain of having to pay the higher price. Here are more answers that I received... 'It is marketed as all part of the movie going experience! Once at the movies the smell of popcorn cooking, the power of the senses reinforces the thought of movies and popcorn. But, having popcorn while enjoying a movie is the 'icing on the cake.' It enhances the movie-going experience. Yet, others are conditioned to want to munch on 'something' while they're watching a movie, be it popcorn, a hotdog, or any other snack. Article: Could sale popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to imagine that movies and popcorn go 'hand in hand' - and that one without the other is....'incomplete?' And, therefore, price is just not an issue at all? What a powerful place to be as a marketer, wouldn't you agree? Of course, there are some customers who fall in the in the air group yet still aren't completely happy with the experience. They still end up marketing the popcorn being the desire to have popcorn with their movie outweighs the pain of having to pay the higher price. Here are more answers that I received... 'It is marketed as all part of the movie going experience! And they've got a vampire listening - you can't get it in there unless you buy it from them. So if you want to experience the movie it it's fullest extent, you need to get the popcorn, and it needs to be their popcorn.' And another... 'First off may I say it is the conditioning that the movie theatres, producers etc have done. Movies and popcorn go hand in hand. The movie goer has been conditioned all throughout life, so that is what is on their minds when going to a movie. Once at the movies the smell of popcorn cooking, the power of the senses reinforces the thought of movies and popcorn. Once at the movies you are a subjugated audience.' Yep. As, you can see, there's more than one marketing principle at work here. Stacked on top of each other, these strategies produce the overall result that's very powerful and very effective. I'll go over each one below. And...I'll also cover one big mistake movie theatres are making. Let's discuss the various marketing principles that are involved in 'popcorn marketing': 1. Conditioning and Programmed Responses Since childhood, people have been 'conditioned' to take up with popcorn with movies. Growing up, many of us enjoyed popcorn with our favourite movies, and we now see a bag of popcorn as an reduction to the 'overall' movie-enjoying experience. Some of us even see it as a 'requirement' to watching a movie. Here's how one of my smart subscribers explained it… “I think cinemas are relying on a very strong emotion -- nostalgia. Many of our happiest memories from maidenhead probably involve experiencing wonderful movies, maybe Bambi or Mary Poppins. It is likely that popcorn accompanied these life-changing events. Whenever we go to see a movie, popcorn will be linked with some of our happiest memories. I'm surprise they can't get away with loading more!” Bingo! We have been conditioned and 'trained' to rely on that movies and popcorn go hand in hand. Watching a movie without having popcorn somehow doesn't seem 'complete.' Eating popcorn by itself may or may not do something for people. But, having popcorn while enjoying a movie is the 'icing on the cake.' It enhances the movie-going experience. Yet, others are conditioned to want to munch on 'something' while they're watching a movie, be it popcorn, a hotdog, or any other snack. as long as of this conditioning, they will buy something from the concession stand, despite the high prices. But here's what's really interesting... movie theatres didn't create this demand or 'conditioned' response. They simply fixed with an 'existing' demand, an existing 'conditioning' and fulfilled it. What are the other demands and 'conditioning' mechanisms that exist close you which you could tap into and profit from? Look around. I'm sure you'll start to see many of them once you shift your focus towards that. To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf (Feel free to use this taunt with online and in your email newsletters as long as you leave it intact and do not realign it in anyway. The citation and resource box must remain in the monograph all links must be perky hyperlinks.)
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