How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 3Get Your Own Home Business on yourown-home-business.org. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 3 topic will increase your understanding on Your Own Home Business. We at yourown-home-business.org only provide news, articles, information in Your Own Home Business. Your Own Home Business at yourown-home-business.org provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
In other words, they offer him additional products that would enhance his 'movie-going' experience. Since people already believe that popcorn will add to their entertainment, it becomes an easy sell. Consider another existing frame that people are 'on a night out' and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value. It's similar to when people go to Las Vegas, or when they're on vacation. Most people who buy popcorn would want something to wash it down with, especially since popcorn is a salty snack. I have often seen people walk into the theatre with a bucket of popcorn, sit down, start eating, and then get up again to go buy a soda. How can you use this in your business? During 'check out,' offer the customer an upgrade to your additional product, or provide additional 'related' products that he may be interested in buying. Article: To read the coinage of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf Let's continue to discuss the various marketing principles that are involved in 'popcorn marketing': 2. Utilizing (and Creating) the Right 'Frame of Mind' Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking work for of by providing the popcorn when you really want it! They're selling it when and where you're most ready to buy it. If they tried to sell you popcorn an hour in preparation for or without the movie screening, they would have a hard time convincing you to buy their over-priced popcorn. Similarly, if they tried to sell you the same over-priced popcorn on the side of the road, you'd probably laugh at them. This is a very important concept to understand. Timing is everything! It's easiest to sell to a customer when he is ready to buy! Not when you're ready to sell. (And yes, there are ways to get the customer 'ready,' which I'll discuss shortly.) The other 'frame of mind' they're using is something that they themselves have created over the years. That is… people now expect to pay higher prices the moment they step into a movie theatre. It's nearly as if they've suddenly stepped into additional world where paying higher prices is 'normal' and even 'acceptable.' 3. Upselling and Backend Marketing Moreover, the theatres continue to elaborate on other than 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the 'buying' frame of mind. And, while he is in this sale mood, the theatre decides to continue that 'flow' and 'upsell' him. In other words, they offer him another products that would enhance his 'movie-going' experience. Since people erstwhile suspect that popcorn will add to their entertainment, it becomes an easy sell. Consider ancillary existing frame that people are 'on a night out' and want to enjoy the evening and be entertained, the 'cost' of the renewed popcorn and soda assimilate to insignificant since the popcorn and soda adds to the overall entertainment value. It's similar to when people go to Las Vegas, or when they're on vacation. Many of them don't worry so much much paying higher prices for stuff while they're on vacation or on a 'getaway.' It's virtually as if they've stepped into of sorts world where price is not that big of an issue anymore. Pleasure, satisfaction, comfort, and entertainment are their primary concerns. But, the theatres don't stop with just popcorn. They continue to physique on that flow and momentum by tempting the customer with sodas and other goodies. Most people who buy popcorn would want something to wash it down with, especially since popcorn is a salty snack. I have often seen people walk into the theatre with a speed of popcorn, sit down, start eating, and then get up to boot to go buy a soda. How can you use this in your business? During 'check out,' offer the customer an upgrade to your contributory product, or provide collateral 'related' products that he may be interested in buying. You can do this through your 'order page.' And, you can also do it in the aftermath the initial order, through your 'thank you / download' page by placing links to adventitious products that he may find useful. Since the customer is 'in the hire purchase mood' right now, with credit card in hand, it's the best time to offer him other useful products. Again, you're selling to him when he's ready to buy. Also, how many products can you offer as backends (in the future) that would be easy sells to your existing customers? Take some time out to really think beside this one. In most cases, there are a ton of related products that we can offer to our customers - things we normally wouldn't think to sell to them. Here's surplus great example of backend selling… We used to have a theatre in our area where you could see fairly new movies (about a few weeks old) for just $1.50 to $2.00. They had made special arrangements with the copyright holders. Naturally, this theatre didn't make its money by selling movie tickets. The bulk of its income came from the over-priced popcorn, sodas and other snacks. :-) It's no wonder that one of the most effective online marketing strategies is to offer customers an inexpensive front-end product (or even something for free) and then continue the flow by offering them bigger, higher-ticket items in the future. It's the 'baby steps' strategy… get them to take a 'small' risk less denouement first, be it subscribing to a free report, or marketing an inexpensive front-end product. Then, incorporate on that by getting them to take a slightly bigger action. Each time they take a step towards you and are rewarded for it, they are more likely to take the next bigger step in the future. You can fashioning on the momentum over time, and condition them to keep taking action. To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf (Feel free to use this gathering online and in your email newsletters as long as you leave it intact and do not vary it in anyway. The hobby-horse and resource box must remain in the version all links must be acute hyperlinks.)
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