How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 4Get Your Own Home Business on yourown-home-business.org. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing and The Psychology Of Selling - Part 4 topic will increase your understanding on Your Own Home Business. We at yourown-home-business.org only provide news, articles, information in Your Own Home Business. Your Own Home Business at yourown-home-business.org provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
You can use this strategy for your product as well, by describing in vivid detail how the product will benefit the customer. Get him drooling over the product before he has even seen it. There are many businesses out there who are still trying to sell their products only by talking about the 'features' of the products. That's equivalent to selling popcorn by saying 'You will get approximately 200 pieces, approximately 1/2 inch in diameter, white on the outside and golden brown on the inside.' It sounds crazy, I know. Absolutely. Before you sell the product, show the customer why that product is so important and valuable to him? For example, let's say you're selling home security products. By educating the customer about your product and the need for it, and by showing him why he'll miss out on the benefits, you'll be able to convince him that he needs the product. You can also presell your product by offering a 'sample' or trial of your product, with no obligation. Article: To read the origin of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf Let's continue to discuss the various marketing principles that are involved in 'popcorn marketing': 4. Engaging the 'Senses' You may by this time know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by to his intellect i.e. by providing dry facts. Or, you can sell to him by stirring up / musical to his emotions, i.e. by offering him a 'taste' of what the future will be like when he has your product in his hands. The latter is a more powerful and effective way to sell. People buy for emotional reasons. So, what can we use to stir up their emotions? We engage their 5 senses! Movie theatres make full use of this strategy by engaging your sense of smell (using the incense of freshly popped corn all haphazard you,) your sense of sight, (situating the popcorn machine right in the middle of the theatre so it's the first thing you see, using slides and ads as for popcorn on the movie screen several minutes in the lead the movie starts), and your sense of taste..or at least the memory of it from your last popcorn-eating experience. And, of course there's the visual images of others upwards of you munching on, and enjoying, their own bag of popcorn. The hulk line is, the customer can either pay the high prices or fight the aroma, the visual images, and physical reactions (drooling) for the next 2 hours. You can use this strategy for your product as well, by describing in vivid detail how the product will equitable interest the customer. Paint a vivid, graphic picture of what the future will be like for him from he buys your product. Sell the benefits, and engage all his senses! Get him drooling over the product until he has even seen it. There are many businesses out there who are still trying to sell their products only by talking circuitously the 'features' of the products. That's equivalent to selling popcorn by saying 'You will get approximatively 200 pieces, approaching 1/2 inch in diameter, white on the outside and golden acorn on the inside.' It sounds crazy, I know. Yet, this is exactly how most people sell their products. They focus on the 'features.' Not on the benefits or 'end results' that the customer is seeking. If you're selling a fishing rod, don't just give them the dimensions and physical stuff of the product. Explain to them how each of those features will settlement them. More importantly, paint a picture of the satisfaction he'll get out of holding that big fish, of enjoying the praises of his companions, of tasting that first bite of his favorite fish, prepared just the way he likes it, etc. You're not just selling the fishing rod. You're selling the 'result' the customer will experience by owning and using that rod. 5. Preselling the Idea Continuing with the then concept, theatres are using the smell, sight, and pre-existing memories within the customer to 'presell' the popcorn. The customer may not necessarily be hungry or even want popcorn in front of he enters the theatre. But once that tang of freshly popped, hot buttered popcorn hits his nose, and his 'mind', he suddenly 'becomes' hungry for some popcorn. Can you use a similar strategy to sell your product? Absolutely. Before you sell the product, show the customer why that product is so important and valuable to him? For example, let's say you're selling home security products. When you initially fix a customer, he may not be that interested in spending money on alarms and light sensors, etc. But…the moment you start sharing housebreaking statistics from his area to him, as you start to explain the increased crime rate and the lack of effectiveness of most other security systems, he is suddenly interested in learning more in relation with your product. By educating the customer close to your product and the need for it, and by showing him why he'll miss out on the benefits, you'll be able to convince him that he needs the product. You can also presell your product by offering a 'sample' or trial of your product, with no obligation. If you're selling cookies, offer him a 'taste' of it. Once he takes a bite, he will probably want more. If you don't presell the idea by offering him a taste, he will never know what he's missing out on. Thus, he'll not care thereabouts what it is that you have to sell. I remember a time when I went to the movies and just happened to be genuinely hungry. I don't usually buy much from the theatre concession stands, but this time I didn't have a choice. And, popcorn just wasn't going to do it for me. So, I decided to buy a hotdog to hold me over till the honest-to-God meal (after the movies.) Here's what's interesting…My friend was sitting next to me, so I offered her a bite. She took a bite of mine and seconds later decided that she wanted one of her own, and she then ran off to buy one. Taking a bite out of mine (just like the cookie example above) made her realize that she did want a hotdog even though she really wasn't hungry or even in the mood for a hotdog. Sometimes, you don't know what you're missing until you get a small taste of it. That gives you a frame of reference. To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf (Feel free to use this note online and in your email newsletters as long as you leave it intact and do not come around it in anyway. The acknowledgement and resource box must remain in the prefer charges all links must be effective hyperlinks.)
2010 is here! What is your plan to grow your MLM business? I heard a great tip from a friend of mine who is the top money earner in my company. He said he starts with a plan of action every year to pretend like he is starting over in his business. He acts like [...] Post from: Network Marketing & MLM Training from Home Business Blogs Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What are essential qualities of a home business enterprenuer or aspirant? Summary: Home business may come with its conveniences and advantages. I mean one earns real money by doing business from home on a computer and therefore it better be taken seriuosly. People are earning millions doing home business, and they are not taking it lightly, mind you. I mean can you take chances with the hen that lays golden eggs?Coming to the main topic, to achieve the objective of making money online by doing home business, there are … 2. Your mind: The Ultimate Money Making Machine Summary: Your mind: The Ultimate Money Making Machine By Joel Teo 2005 All Rights Reserved http://www.MakeThousandsToday.infoHave you ever wondered how some of the top internet marketers make money online? The best way to make money online is to find an expert and get that expert to write about his area of interest. Money making becomes fun when you write about your area of interest and help others learn more about that area of interest and make … Internet Marketing Affiliate Blog 3. "Managing Your Time In A Home Business" Summary: A moment arises where you have the chance to get some work done and you go to your computer, or workshop or otherwise, and for 5-10 minutes you browse emails or papers, trying to figure out what needs to be done.With any home business (and this is especially true when children are in the mix) you need, or have created, the flexibility to work when YOU want. Although my work periods are broken up, I try to focus on one task a day through … 4. 5 Ways to Increase Your Affiliate Sales Summary:Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques can be used to promote your affiliate website and/or link. If there is interest in your product, you can then refer them to the product through your affiliate link. Write your own affiliate program adsMost merchants will provide pre-written ads for their affiliates to use. Article:Most home conglomerate corporation owners… |