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One day while at lunch with a friend whose daughter suffered from insomnia, Lauren thought, 'If I could fill a pillow with herbs, that would be soothing and help my friend's daughter sleep.' A few days later, Sydney Greensheep, a pillow shaped like a sheep and filled with dried herbs, was completed. Many trade show visitors liked the herb stuffed pillow idea, and by the end of the show, Lauren had orders for over 100 pillows. Lauren hired a seamstress to sew the sheep-shaped pillows. Then, she stuffed them herself. Article: ---------------------------------------------------------- Permission is granted for the down town final draft to forward, reprint, distribute, use for ezine, newsletter, website, offer as free waifs and strays or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below par is included. ---------------------------------------------------------- Herb Filled Pillows Make Over a Million Dollars By Stephen Bucaro Lauren Rosenstadt was a single mom working at a herb company in Bethesda, Maryland. A herb (pronounced 'erb') is a plant that has medicinal, savory, or aromic qualities. One day while at lunch with a friend whose daughter suffered from insomnia, Lauren thought, 'If I could fill a pillow with herbs, that would be soothing and help my friend's daughter sleep.' A few days later, Sydney Greensheep, a pillow shaped like a sheep and filled with dried herbs, was completed. Lauren gave Sydney to her friend to try with her daughter. The next morning her friend reported, 'It's unbelievable, she slept like a baby!' Insomnia is epidemic in our fast-pased American lifestyle. 40-50% of Americans complain of occasional bouts with insomnia. 10-15 percent of the US population suffers from chronic insomnia. Every year, as many as 10 million Americans seek a physician's help for sleep disorders. As many as 10,000 automobile supplement deaths each year are the result of someone falling caught napping at the wheel. Lauren showed Sydney to her boss, who was impressed enough to provide her with space in the company's manger at a trade show. Many trade show visitors liked the herb stuffed pillow idea, and by the end of the show, Lauren had orders for over 100 pillows. Lauren hired a seamstress to sew the sheep-shaped pillows. Then, she stuffed them herself. The trade show buyers put the pillows on display in their shops, and within days they all sold for mid $18.00 and $22.00 each. Encouraged by these results, Lauren sent samples to department stores and specialty shops. Orders started rolling in. To sew the pillows, she enlisted small home business sewers. It was hard work to deliver bolts of fabric and 40 pound bags of filling to their homes. Within the first year, she grossed over half a million dollars. Now, Lauren's Herbal Animals can be found in over 750 body care, gift and natural living shops worldwide. Lauren's company employs 13 people and has revenue of over a million dollars a year. It's interesting to note that Lauren Rosenstadt didn't start out as a hobby seamstress or craft person. She was a person who used her insight to help a friend confort her daughter. tail recognizing an opportunity, Lauren didn't let up. She did the thinking and the work necessary to achieve success. Visit Lauren's website www.herbal-animals.com ---------------------------------------------------------- Resource Box: Copyright(C)2004 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to subscribe@bucarotechelp.com ----------------------------------------------------------
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now". Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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