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After all, it's a helluva lot easier to control how your site looks and works than it is to actually drive traffic to it. Because of this, and the fun factor, there's a tendency to spend a disproportionate amount of time dabbling with your site, tweaking this and that and trying out new cgi scripts when the time has long since passed when you should have started working on driving traffic to your site already. To make a success of any business, including an online one, you must strive to always be doing the right thing, the right way and at the right time. Because being disciplined is so important to making the most of your time, I find it helps if I commit to spending a certain period of time every day to one or more of the marketing activities listed below and getting it over with as early in the day as possible. The results will definitely be worth it. 1 Submit Your Main Pages to the Search Engines Once your site is 'ready' (bearing in mind what I said above), your first job is to hand submit your main pages to the major search engines. My 'majors' (opinions differ) are: Yahoo - http://www.yahoo.com (fee) Alta Vista - http://www.altavista.com (free and fee) Northern Light - http://www.northernlight.com (free) Excite - http://www.excite.com (fee) Hotbot Article: Once you get past the initial utter confusion and 'overwhelmingness' of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it. A austere trap for new online entrepreneurs is to try and perfect their website early inviting anyone to come over. It's true that you shouldn't submit your site to the major search engines and directories while your site's still truly under construction but at some point you have to stop developing and start marketing. Your site will NEVER be finished and it will fatefully never be perfect. If you wait until it is before you start inviting guests, you're going to be one very lonely webmaster indeed. Working on your website is fun. The visual results are immediate and, as a result, the self-gratification you feel respectful your handiwork becomes addictive. After all, it's a helluva lot easier to control how your site looks and works than it is to in very sooth drive traffic to it. Because of this, and the fun factor, there's a tendency to spend a disproportionate measurement of time dabbling with your site, tweaking this and that and trying out new cgi scripts when the time has long since passed when you should have started working on driving traffic to your site already. To make a success of any business, including an online one, you must strive to year after year be doing the right thing, the right way and at the right time. Because heartstrings disciplined is so important to making the most of your time, I find it helps if I be security for to spending a fixed period of time every day to one or more of the marketing undertaking listed downward and getting it over with as early in the day as possible. Then I can enjoy the reward of spending time on areas of my respect that I find more enjoyable such as writing articles, and sourcing new and interesting programs for my website visitors. By getting the marketing chores out of the way first, you can enjoy the rest of your day guilt-free. (That's not to say that all marketing affairs have to be 'chores'. It's just that some are more enjoyable than others.) Be especially dutiful of your time when it comes to email. This is not the type universally admitted trap many online entrepreneurs get sucked into. It comes in endlessly and builds up quickly. We are ceaselessly so conscious that it's sitting there waiting to be read and responded to that it can make a major distraction. Try to read and respond to your email in one or two sittings at particular times of the day. And impose a time limit too. This will force you to work more efficiently. (The exception is email from customers who need your assistance. You need to devote whatever time is necessary to correcting the problem.) If you're not disciplined when it comes to email you can quite easily fritter away an entire day and more and of another sort with very little to show for it. OK, so here's a list of the top 15 things you should be doing to market your online partnership once your site is ready for launch. You don't have to do every one of these lookout every single day (although if you do your business will of a truth have a lot to show for it) but do strive to do at least a few. The results will definitely be worth it. 1 Submit Your Main Pages to the Search Engines Once your site is 'ready' (bearing in mind what I said above), your first job is to hand submit your main pages to the major search engines. My 'majors' (opinions differ) are: Yahoo - http://www.yahoo.com (fee) Alta Vista - http://www.altavista.com (free and fee) Northern Light - http://www.northernlight.com (free) Excite - http://www.excite.com (fee) Hotbot/Lycos - http://hotbot.lycos.com (free) Looksmart - http://www.looksmart.com (fee - get listed with Looksmart and your listing will also show through at MSN, Excite, Alta Vista, iWon, Webcrawler and CNN) It takes anywhere from several weeks to several months to get listed with some of these engines so start early. Then submit to the 'minors' (i.e. all the others). Visit http://www.searchenginewatch.com for the latest news on the search engines and what you can do to improve your rankings. Automate the process of search engine submissions as much as you can. The program I recommend to the fore of all others is Webposition Gold. hold up it out here: http://www.ahbbo.com/webpositiongold.html . 2. Submit Your Home Page to Directories There are literally hundreds so this will be a time- consuming job. Aim for ten per day and you'll make progress. Visit http://www.jimworld.com for links to hundreds of directories. 3. Publish An Ezine For information in all directions how to do that and generate subscribers, read 'Growing Your List' at http://www.ahbbo.com/growingyourlist.html . If you're new to ezine publishing, an excellent resource is List-Universe.com's Ezine University at http://www.ezineuniversity.com . Try to write your own original articles for publication in your ezine rather than relying on other people to provide your content. Make sure you have a sign up form on every page of your website and a pop-up page inviting visitors to subscribe. To see an example of this in action, visit http://www.ahbbo.com. Also, automate the process of publicizing your ezine and submitting your articles as much as possible. One excellent software program that will do this for you (in fact the only one I know of) is Ezine Announcer. Check it out here: http://www.ahbbo.com/ezineannouncer.html . 4. Negotiate Reciprocal links Find websites that target the same demographic as your site and contact the webmasters of those sites for a reciprocal link. (This just means that each of you links to the other's site from your links page or elsewhere else on your site.) 5. Submit to FFA Pages Opinion is divided on the effectiveness of FFA pages. Personally, I think they're a waste of time. Others maintain that albeit they're pretty useless in terms of people literally reading your listing, they can be helpful with search engines that rank your site attuned to popularity (i.e., by how many other sites out there link to your site). If you do decide to go the FFA route, make sure you use a free email be judicious rather than your main email account. You will get a LOT of rubbish mail in response. You want to be able to delete it in one fell swoop without having to sort through legitimate mail first. 6. Identify on balance Searched for Keywords and Create Doorway Pages to Submit to the Search Engines What's a doorway page? Just a simple page targeting a particular keyword tailored specifically for the search engine you're submitting to. How to create and submit a doorway page? You can do it manually if time is not an issue or you can use search submission software like Webposition Gold mentioned finer (http://www.ahbbo.com/webpositiongold.html). Webposition Gold also gives you all the information you need on what the particular search engines look for in order to rank pages well. How to find as a whole searched for keywords? Use the Word Tracker service. Dirt too bad but turns up excellent keywords. pop here for info: http://www.ahbbo.com/wordtracker.html . 7. Write Articles and Submit Them Submit them where? Directly to ezine publishers looking for quality content for their publications, to inform on submission lists, to volume databases that exist for the express purpose of providing other people content for their sites and ezines. The ezine submitter software I mentioned can automate this process for you and save you literally HOURS of time each week. (http://www.ahbbo.com/ezineannouncer.html) 8. Remind Visitors to Recommend You Include a short note in every issue of your ezine asking your readers to forward your ezine to their friends and family, sign up for the Recommend-It service at http://www.recommendit.com and put the cover on your site and the link in your ezine. You get the idea. Word of mouth sells! 9. Monitor Your Search Engine Rankings But Don't Obsess Over Them Again, use software to take care of the grunt work. Webposition Gold includes this function. And when I say don't obsess, realize that search engines are only one source of traffic. You will find that a LOT of traffic comes from sources other than the search engines. Do the things recommended here and you'll soon see that for yourself. 10. Negotiate Joint Ventures and Co-Ops Find people to joint venture with - whether it be for ezine subscribers (you each recommend the other's ezine on your 'thank you for subscribing' page) or lose no time your products together and each sell the bundled package. There is no limit on the types of joint ventures and co-operatives you can negotiate. Be creative and flexible. 11. Join Web Rings 12. Offline Promotion Don't forget to promote your online representation offline. For more on this, read 'Offline Promotion Matters Too' at http://www.ahbbo.com/offline.html . 13. Host a Forum Host a forum at your site and contribute to forum discussions. A lively forum (or hard information board) will keep visitors nearing back for more. 14. Contribute to Other Forums Contribute to forum and newsgroup discussions run by others to establish yourself as an expert in your field. Remember, these are not platforms for crying advertising. The most you can get away with is a short signature file. 15. Create Your Own E-book Create your own e-book with links to your products and services or your coupled programs and distribute it freely and encourage others to do so too. This is what's known as 'viral' marketing - it spreads like wildfire. The straight up service represent a lot of work and a serious investment of time on your part. By no means are you expected to do each and every one of these things from the get-go. Once you have an established online presence, though, they do represent a good range of activities that, pursued regularly, diligently and consistently, with discipline and patience, will truly grow your online performing exponentially ... and your profits right en route to with it.
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Simplicity as a Means to Develop your Home Based Business Summary: Don't know much about the internet? Forget about everything you think you know about the internet. Once you know how much you want to make, and how long it will take you, get started. A Home based business, ready to pull in profit by selling exciting internet marketing tools. Have fun because before you know it, you'll be on your way to having a more simple way of making cash. Once you know what your domain name is, check to see if it's … 2. Tapping Into The Visual Stimulus Of Your Web Site Visitors Summary: So, ifyou want to keep people at your site, first appeal to theirvisual stimulus.There are a few guidelines that you should adhere to whendesigning your site, following known research results on colorsthat elicit certain psychological responses. Of course, the colors alsodepend on purpose of your site. Pay attention to the color design to ensure thatit matches your site. Overall,banner are known not to have the highest clickthrough rates… Party Rentals Sacramento Trampoline Safety Enclosure 3. Paid Surveys Really Work -- If You Know Which Companies Are Legitimate Summary: Still others will offer different incentives, such as gift certificates or merchandise (DVDs, electronic gadgets, etc.).While you probably won't make a full-time salary just by taking surveys, you can make a good amount of extra cash (and merchandise) this way.If you sign up with several survey sites and take the majority of the surveys you are invited to take, you could probably make an extra $1,000 to $2,000 a year in cash or merchandi… 4. Free Tools For Home Business Entrepreneurs Summary: Web Site Design - page layout (http://www.steves-templates.com)Steve provides free web page templates which are nice looking, professional and can be used free for personal and business websites. There are also designs you can buy for under $100 and you gain access to a number of images, clipart, sounds, fonts etc.Web Site Design - graphics (http://www.cooltext.com)Cool Text is a wonderful tool for creating great looking buttons and logo… |