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I am not saying that we should try to be everything to everybody -- What I am arguing is that we should do our best to remember that not everyone is alike, and that by simply putting a little extra variety into our product or service line, we can expand our customer base -- leading to more profits! There are a number of ways that you can give your customers a choice without having to take on a lot of new inventory or creating a brand new product line. * If you offer packages of services and products, mix them up to create new choices. Article: GIVE YOUR CUSTOMERS A CHOICE! by Sean S. Sampson http://www.entermania2k2.com Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's seeing they know that different customers have different tastes. Some people like chocolate, while others prefer vanilla -- and then there are some who only like triple-mint sepia chip! As small business owners, we should keep this in mind, even if we aren't peddling ice cream. It's easy to fall into the trap of thinking that everyone has the same tastes, and if we do that, we are probably excluding large groups of potential customers. I am not saying that we should try to be everything to everybody -- What I am arguing is that we should do our best to remember that not everyone is alike, and that by simply putting a little extra variety into our product or service line, we can expand our customer base -- leading to more profits! There are a number of ways that you can give your customers a good judgement without having to take on a lot of new inventory or creating a blaze a trail new product line. Here are just a few ideas: * Create a stockpile version of your product or service. This is a great way to breed in customers who may not be as financially secure as your normal customer base. Just dispose of some of the 'bells and whistles' that come with your product and offer it as an secondary at a lower price. * If you offer packages of services and products, mix them up to create new choices. It may be that someone doesn't need EVERYTHING in that one package, but they might bite if they see a different what you will of products or services. * Don't limit yourself to just one product of a positive type. It's okay to offer competing products. In fact, many customers will seize that you aren't trying to limit their choices. For instance, if you sell marketing books, don't limit your product line to just one columnist (or just one kind of marketing). By creating 'new' choices for your customers, you have a much advantage take place of capturing their interest and their business. With just a little thought, you can transform your one- dimensional game into a '31 flavors' success!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Try Again Summary:Try AgainIf at first you don't succeed, try, try again. Right now say aloud 'If at first I do not succeed, I will try, try again.'Now think about the challenges in your life. Many of our most humbling stumbles and falls have in hindsight become fodder for laughter and personal growth.You see, it is by trying and failing, standing up and falling down, getting praise and ridicule, that helps us to grow stronger and defines our character. Ar… 2. SHOULD YOU START A HOME BASED BUSINESS? Summary:Whether or not to start a home based business is probably one of the most important questions that you will ever have to answer. Before you take a leap offaith into becoming a small business owner, there are a few areas of your lifewhich will be impacted and which you should seriously consider before coming to any final decision as to whether or not a home based business is right for you. However, there are a few things to considerbefore … 3. Getting Your Price On eBay While Keeping Your Fees Down Summary:When you have the right item - something that has wide appeal and is in high demand - you can usually safely save on your eBay listing fees by simply using a low starting bid and letting multiple bidders run the price up. However, your catalog still won't be protected, and there are some items that don't have cross-category appeal.Using a low opening bid with the option of a price revisionThis technique keeps your listing fees low and als… 4. Drive Free Traffic To Your Website By Writing Articles Summary: The downside is that it'd take up some of your time to conduct some research work. 2) Join An Article Cooperative to Get Pre-written Articles. A recommended article cooperative is InfoGoRound where you could get hundreds of pre-written articles for a small enrollment fee. If you are not comfortable writing your own articles or if you find it too much a hassle especially when you're new to this business or if you do not fancy pre-wr… |