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By Gary Durkin ' Copyright 2003 - All Rights Reserved ************************************* Running a business, whether it be an offline multi-billion dollar company or an online part time home business, they share many similar traits. One of the biggest obstacles I have endeavoured to translate to many, many small business / home business people, is a very simple phrase......' Treat It Like a REAL business, Because It IS a REAL Business'. The fundemental reasoning behind so many failures in small business, is the clear lack of willingness to act like a real business. I can pretty much guarantee that your efforts would be substantially more, because everything relies on the success of your business, via-a-vis the money your business generates. Well, now we have ascertained that you should be running it like a real business.......Are you? > Do you have a business plan? Article: Fail to Plan....or Plan to Fail? By Gary Durkin © Copyright 2003 - All Rights Reserved ************************************* Running a business, whether it be an offline multi-billion dollar platoon or an online part time home business, they share many similar traits. One of the obstacles I have endeavoured to translate to many, many small custom / home business people, is a very simple phrase......' Treat It Like a REAL business, cause It IS a REAL Business'. The fundemental reasoning after so many failures in small business, is the decided lack of willingness to act like a real business. Many people may ' have a go ', they could ' give it a try ', or ' let's see what happens ' - all with the.. ' what have I got to lose? ' attitude. THAT, my friends, is one of the main secrets to FAILURE. OK - s let's commandeer that your small industrial / home business / BizOp etc., is NOT you main source of income. It is NOT responsible for putting food in you family's stomachs, it is NOT what keeps a roof over your head..... it is NOT the sole form of income that you, your family and your Bank Manager rely upon. So look at it like this. If it WAS, would you put as much effort into it as you do now? I can pretty much guarantee that your efforts would be substantially more, because everything relies on the success of your business, via-a-vis the money your establishment generates. Well, now we have grasped that you should be running it like a real business.......Are you? > Do you have a organization plan? > Do you know each step that your area will take over the next week, month, year, three years....? > Have you prepared your nose count for acquisitive new customers, products, joint venture partners? > Do you have a time-table of events? > How often do you research, analyse, read-up and open out your competitors? > When was the last time you contacted your charge base? > Do you offer them special offers, free resources and reports? What nigh surverying them and interrogation for their opinions? > How often do you do all this? > Does your stage directions have a 'company objective'? > Has your 'company' it's own 'customer mission statement'? > Have you set yourself / your miming targets....use my S.M.A.R.T. Principle...... .......targets which must be = Specific.............. each item / area of pursuit must be targeted spcifically. = Measurable........ be able to measure your targets, how much, how often etc. = Achievable........don't think that you can sell 2 million units if your competitors only sell 50 units. = Realisitc.............. behonest with yourself. Can it be done? = Time-bound.......give limitations and deadlines to whatever you are planning. Open-ended is no good. If you want to run your militancy 'willy-nilly', or 'Gun Ho' - then expect eventual failure. However, with some applied thought, planning and foresight, you can develop your little, part-time home self-imposed duty into something which definitely has increased probability for success. Apply time-management techniques, stick to time-tables and deadlines. Look out for 'Time Thieves'........ These are people or events which steal time from you, time which could be more effectively used elsewhere. Example: Someone calls and asks when you can deliver a certain item, you reply 'within two days', they are happy with your response BUT instead of the conversation finishing, they go on to talk hereabouts weather, sports, families etc... .....before you know it, a one minute call has turned into a 30 minute episode of everything except business. Not Good. This is time you could have efficiently used elsewhere.........they have stolen your time from you. Look out for the 'Time Thieves' - they are everywhere. Spot them - deal with them. Time Management is KEY to commercial affairs planning. If your plan has a tight schedule to work to, then your management of ever-so valuable time will be very important. Plan your time carefully, effectively and efficiently......but do allow for some overspill and overlap.......it happens in any business! One KEY findamental of assigned task planning is the mastership to be flexible and adaptible. Never consider that once you create your plan, that you must stick to it rigidly, but flexible when necessary, but not to the detriment of the your success. Remember, overspill and overlap work both sides of the same coin. PLAN. Plan carefully, plan honestly, plan realistically. But you must plan. Final thought. Think long and hard nigh the 'company / business objective' and the 'Customer Mission Statement'. Put toghether a short (two - three sentences) paragraph for each, which definitely defines..... A). What your undertaking is all about. B). What your customers can expect from your business. Chose the words carefully, put into 2-3 sentences everything that encapsulates both statements totally and work to these statements closely. Plan for success, since without planning, you will fail. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright © 2004 Gary Durkin All rights reserved worldwide. Gary Durkin is the owner of http://www.247-Profit.com And the creator of the Serling Combination® package. Gary has enjoyed more than a decade of international market success, And been doing unilateral trade online for over 5 years. You are free to distribute this article, providing it remains unchanged and with this box attached ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ *********************************
Dear Readers, Have you read my ebook Nichework Marketing yet? Next week I’m hosting a free webinar on finding your niche. In my book, Nichework Marketing,Ā and on these webinars I talk about the importance of finding a niche when marketing yourself online. One reason is the search engines love niche web sites. Another reason is [...] Post from: Network Marketing & MLM Training from Home Business Blogs - A blog about what it takes to succeed in network marketing & MLM. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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