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Ezine Publishing As A Business ' 2002 Elena Fawkner If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site. Of course, I was also running ads for my own affiliate programs in the ezine which translated into income via commissions but, again, the ezine was a means to an end, not an end unto itself. When advertisers started approaching me, however, I soon changed my thinking and my focus and before long, I had on average ten to twelve advertisers wanting to run ads in my ezine, every single week. So, quite quickly, accepting paid advertising in my ezine became a primary revenue source, certainly way ahead of anything else that was generating revenue for me at the time from my website. Things have changed considerably for all ezine publishers from those heady days where ezine advertising was all the rage and demand for ezine advertising space outstripped supply. In fact, a combination of the two is the best way to go - multiple streams of income are key to the financial stability and security of your online business. --- Recommended resources: Subject matter idea generation and putting your Article: Ezine Publishing As A lifework © 2002 Elena Fawkner If you have your own website, or are planning to create one soon, in the course of your research you will have read again the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site. -- Note to purists: yes I DO understand there is, strictly speaking, a difference ezines and electronic newsletters but for our purposes it doesn't matter so don't write me. ;) It's good advice. By capturing the email solicitation of your site visitors (via an ezine sign-up form at your site), you can develop a mailing list to put yourself in advance of time and time again, unless and until they ask to be removed. The idea is that by regularly sending your ezine to your list, your site visitors get to know you and, over time, come to trust you as an expert in your field. you do competent work, that is. But ezine publishing can be a lot more than just a traffic generation tool - a means to an end. It can be an end unto itself. Your ezine can certainly be a business in its own right. How can an ezine be a paying proposition in itself? There are two ways - by unassertive paid publicity and taxing for subscription. => Advertising When I started my ezine way back when in July 1999, I was just following conventional wisdom. I had created a web site by the same name and wanted to publish an ezine as a way of staying in touch with site visitors and reminding them to visit my site. What ended up happening, though, is that the ezine became the ranking plank of my plan and the website became secondary. Why? Well, first of all, I found that I actually enjoyed it. I enjoyed writing articles and I enjoyed the fact that other people with truth got some world of good from my labors. But, that, once I had garnered a subscriber database of 1,000 or so, people started me what my advertising rates were. I didn't have any. I had never really thought of my ezine as anaerobic organism a revenue generator in and of itself. The most I was hoping for was to remind readers to visit my site in the hope that, while there, they would place an order for one of the bunch up programs I promoted thereby earning me a commission. Of course, I was also running ads for my own hook up with programs in the ezine which translated into income via gate but, again, the ezine was a means to an end, not an end unto itself. When advertisers started centripetal me, however, I soon changed my thinking and my focus and until long, I had on average ten to twelve advertisers wanting to run ads in my ezine, every single week. So, quite quickly, merciful paid publication in my ezine became a primary revenue source, clearly way onward of anything else that was generating revenue for me at the time from my website. Things have rebuilt considerably for all ezine publishers from those heady days where ezine promotion was all the rage and demand for ezine publicity space outstripped supply. No longer do I publish a dozen ads in each issue. Now it's only five or so but paid remains an important element of my walk of life plan and it is still a very viable revenue generation model for you to use in your online business. => Paid Subscriptions Just as ezine publicity has slowed down, paid subscription ezines are emerging as the next hot trend. More and more, the concept of free content on the Internet is giving way to user pays and ezine publishing is no exception with ezine publishers primal to liabilities for subscription to their ezines in lieu of (or in augment to) running paid ads. For those who (for some reason) repute that everything on the Internet should be free (as long as they're not the ones who have to do the work for nothing, of course), this is, on a superficial level, probably bad news. But on the other hand, when someone is paying for content, it had rare be worth it. So the upside is that subscribers to paid ezines are more likely to be getting (and will demand) cap quality content than they are used to from the typical 'free' ezine. In other words, you get what you pay for. So what does all this mean for you, the would-be Internet entrepreneur? Quite simply, if you're an expert in either (and we all are) you can turn that knowledge into the foundation of an online mimicking by publishing an ezine on that subject, including your own original articles on a regular basis (don't take liberties just regurgitating someone else's - if you're publishing them, so are others and the object of the exericse is to make an original contribution) and either assenting paid advertising or incubus subscribers a subscription fee. All right then, how do I start an ezine?, I hear you say. => Come Up With a Great Idea Don't waste your time (or everyone else's) publishing yet another Internet marketing ezine. How many ways are there to say the same thing? They're a dime a dozen and worth even less. Do the hard work of revelation up with something that's original and fresh, something that every man and his dog isn't before all doing. It doesn't matter how specialized the subject matter - the Internet viewer is vast - you will attract your share of it. In fact, the more targeted your audience the better. Far, far think twice to have 500 devoted readers than 5,000 who may or may not even open, let alone read, your ezine. (And don't believe in the naysayers who will try and convince you that as long as there are formerly so many ezines immediate published there is no room for you. There is ever room for quality original content and there ever and anon will be.) => Write a Few Articles Before you publish your first issue, write a few articles to and fro your superior subject and submit them, together with a resource box that includes a way for people to subscribe to your new ezine. This is just to drum up interest so that you actually have a few subscribers to send your first issue to. What do I mean by 'submitting' your articles? There are many ezine publishers and webmasters looking for fresh, quality content for their ezines and web sites that they don't want to have to create for themselves. In response to this demand, a number of services and web sites have sprung up to forgather content contributions from people like you and make it on hand to people like them. Here's a list of gadget submission points to get you started: => utterance Lists Yahoo Groups (submit from the Yahoo Groups website at http://groups.yahoo.com/ - you'll need to subscribe to these groups first): aabusiness aageneral aainet article_announce ArticlePublisher articles_archives epub hersmallbusiness Free-Content publisher_network PublishInYours => Web Sites http://www.makingprofit.com http://www.ideamarketers.com http://www.marketing-seek.com http://www.womans-net.com http://www.boconline.com/sub-art.html http://www.connectionteam.com/submit.html http://www.certificate.net/wwio/ideas.shtml http://www.mailbiz.com http://www.UltimateProfits.com http://www.atozines.com/content/subartic.htm http://opportunityupdate.com/articles http://www.selfgrowth.com http://www.internetday.com/submit http://www.marcommwise.com http://www.vectorcentral.com http://www.goarticles.com http://www.hotlaunch.com http://www.ezinearticles.com http://www.webmasterslibrary.com => Publication Then, when you have a few subscribers, you're ready to publish your first issue. Be ready to roll it out pretty quickly after you submit your articles so you are still fresh in the mind of your readers. For hand with the nuts and bolts of historically creating your ezine (including what should go where and why) and sending it out, visit the excellent resource Ezine University at http://www.ezineuniversity.com . => Generating Subscribers Once your ezine is a reality, you can 'announce' it to the world at large. Here's a list of ezine transmittal lists and directories to get you started: Before contemporaneous able to submit your newsletter to these lists you'll need to subscribe first. Just go to Yahoo (http://www.groups.yahoo.com) or Topica (http://www.topica.com) to sign up for the lists you want to be able to submit to. (Onelist and Egroups are now under Yahoo): 1_List_Advertise@onelist.com a1promo@egroups.com Aannounce@egroups.com Announce@topica.com ezine_announce@egroupscom freelistresources@topica.com GetMoreSubs@egroups.com GetMoreSubs@topica.com ListAdvertise@egroups.com List_Builder@topica.com Lits_Of_Lists@egroups.com Listpromote@egroups.com List-Your-Lists@egroups.com List-Your-Lists@topica.com Mailman@topica.com Promote_Your_List@topica.com WritersZines@egroups.com ZineDirectory@egroups.com eAnnounce@egroups.com compu-list@ egroups.com List_announcements@egroups.com PromoteList@topica.com Announce_Lists@egroups.com Announce-A-List@egroups.com Here are the ezine sites and directories: http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/ http://www.the1000.com (JimWorld's Top 1000 Submission Sites Directory) http://alabanza.com/kabacoff/Inter-Links/listserv.html http://new-list.com/ http:/ ile.net/lists/addlist.html http://www.escribe.com/internet/-aannounce/ http://www.escribe.com/internet/lbd/ http://www.escribe.com/internet/listbuilder/ http://www.goodstuff.prodigy.com/Lists/main.htm http://www.liszt.com/ http://www.paml.net http://www.newsletteraccess.com/ http://www.promotefree.com http://www.virtualpromote.com http://www.wcsu.ctstateu.edu/library/rr_electronic_discussion_groups.html http://www.webcom.com/impulse/list.html You'll find other sites and advert lists to add to these lists as you go on. This is just to give you a starting point. Of course, just inasmuch as you've created an ezine that's a paying proposition (i.e., profitable) doesn't mean you have to stop there. You can still create a website and use that to generate revenue in conjugation to your ezine. In fact, a combination of the two is the best way to go - multiple streams of income are key to the financial stability and security of your online business. --- Recommended resources: Subject matter idea generation and putting your knowledge on paper - Make Your Knowledge Sell (Monique Harris and Ken Evoy, M.D.) http://www.roibot.com/w.cgi?R5469_myks Creating a high-income paid subscription ezine - The Paperless Newsletter (Monique Harris) http://www.roibot.com/w.cgi?R5469_pnpg Automation software for submission of your ezine - Ezine Announcer http://www.roibot.com/w.cgi?R5469_ezan Marketing with ezines - Ezine Tactics (Lee Benson) http://www.roibot.com/w.cgi?R5469_ezine ------ ** Reprinting of this report is welcome! ** This cite may be freely reproduced provided that: (1) you include the following resource box; (2) you only mail to a 100% opt-in list; and (3) you retain the 'Recommended Resources' section as is. Here's the resource box to use if reprinting this article: ------ Elena Fawkner is editor of A Home-Based joint-stock company Online ... practical combine ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com
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