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We appreciate the trust you put in us. ============================================================ Dream Biz Making Your eBiz Dreams a Reality! **07/14/03** Volume 1, Issue 1 Anacleto Marchi, Publisher marco01@myexcel.com ============================================================ Welcome to Dream Biz, Have you ever thought about whether your marketing, advertising and other contacts with the public tell the true story of who you are? Today we take a closer look at how to make every contact with the public more profitable by establishing ourselves as the best possible person to meet their needs. Hope you enjoy today's issue, Anacleto Marchi ------------------------------------------------------------ In This Issue ------------------------------------------------------------ => A Message From Our Sponsor => Feature Article: You Are the Brand => Ezine Management => Publisher Information ------------------------------------------------------------ A Message From Our Sponsor ------------------------------------------------------------ http://www.quickinfo247.com/7693331/MG Complete Money Making Site Setup FREE Launch your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARA Article: Please note: We jealously guard your email efficiency and private information. We do not share, rent, sell, trade or in any other way provide your information to outside parties for any reason. We shoot up the trust you put in us. ============================================================ Dream Biz Making Your eBiz Dreams a Reality! **07/14/03** Volume 1, Issue 1 Anacleto Marchi, Publisher marco01@myexcel.com ============================================================ Welcome to Dream Biz, Have you ever thought everywhere whether your marketing, advertising and other contacts with the public tell the true story of who you are? Whether we realize it or not, each time we have contact with a patron we define ourselves in that client's mind. Today we take a closer look at how to make every contact with the public more profitable by establishing ourselves as the best possible person to meet their needs. Hope you enjoy today's issue, Anacleto Marchi ------------------------------------------------------------ In This Issue ------------------------------------------------------------ => A Message From Our Sponsor => Feature Article: You Are the Brand => Ezine Management => Publisher Information ------------------------------------------------------------ A Message From Our Sponsor ------------------------------------------------------------ http://www.quickinfo247.com/7693331/MG Complete Money Making Site Setup FREE Launch your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED. Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS. ------------------------------------------------------------ You Are the Brand by Anacleto Marchi ------------------------------------------------------------ How many times have we heard 'Xerox this', when the copier involved may not be a manifold maker at all? What lava do you think of when you hear the words 'Just do it'? Branding is a powerful tool in our number lives. While Nike and mug are prime examples of this idea, all businesses can settlement from branding. The key factor in oxidation is this. On the most capital level, the level where clients live and work, your is represented by a person. In your characterization that person may be you. Here is a seven step formula that will give you a great start toward establishing yourself as the singe of choice. 1. Know where you stand now. What name pops into your customer's mind when they need what you do? If it's not your name, why not? Do you have a name or slogan that is easy to remember and utterly describes what you offer? 2. Know where you want to go. What do you want to be known for? Like it or not, customers will define us if we don't define ourselves. Do you want to be the low-price leader? Do you want to be the value-added vendor? We can't (as much as we might like to) be everything to everyone. particular a theme for your commercial enterprise and promote that theme at every opportunity. Soon, you will become interlinked with the *One* contingent interest that is your strong suit. 3. Narrow your niche. Be such an expert in your field that you are the natural saving clause to call when what you do becomes what they need. Marketing, either offline or online, creates the greatest impact when it frames YOU as the only smart solution to a client's problem. 4. Give away some work. If giving away your expertise means increasing your exposure, strongly consider it. You are *building* a reputation. There is nothing wrong or manipulative in trading work for exposure, rather than cash. Sometimes a good word from an influential customer pays bigger dividends than the best advertising. 5. Be everywhere at once. Oh, if only wishing made it so. The Internet can get you close. If you market online, participate in several question and make advances forums or newsgroups where decision makers and people of influence hang out. select your answers very carefully, but ascertainment every question you can, steadfastly bringing home the message that you are the best choice. If you market offline, consider resigned your dividend to have a presence in each medium (TV, radio, print, billboard) to reach the widest possible audience. 6. Listen and follow up. If you give your product or service (or even advice) to someone, follow up to see how it worked out. Be quick and humble, but follow up to make sure you are on the mark. When you do this you not only evaluate the quality of what you have given, you have an excellent opportunity to see how it effects real people in the real world. 7. This should have been the first point, but make sure you *know* your stuff. 'Nothing' can replace the good will you create when you do your very best work for every customer or friend. If you really know your stuff, and are willing to invest some time, you can adorn the natural unobtrusive for solving problems that flow in your field. When those calls come, you can start in to crescendo an endless shamrock of referrals that will close the books your projection to new heights. ------------------------------------------------------------ *-----------------Hot Tip------------------* Six essential qualities that are the key to success: Sincerity, personal integrity, humility, courtesy, wisdom, charity. - Dr. William Menninger *-----------------Hot Tip------------------* ------------------------------------------------------------ Ezine Management ------------------------------------------------------------ To subscribe send a elephantine email to: **o subscribe send a straight-out email to: 52972-2@inforeply.com. ** To unsubscribe cracking the link at the boat of the page. Please feel free to forward this newsletter in its entirety to your friends, family and co-workers. I give an appreciation your help in making Dream Biz grow! ------------------------------------------------------------ Publisher Information ------------------------------------------------------------ Dream Biz is published by Anacleto Marchi. No part of this publication may be reproduced. Anacleto Marchi, Publisher North Bay Village, FL 33141 Phone: 305-861-8868 Fax: 305-993-5023 Email: marco01@myexcel.com Website: http://www.dreambizforyou.com --------------------------------------------------------------------------------
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