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Dream Biz
Making Your eBiz Dreams a Reality!

**07/14/03** Volume 1, Issue 1

Anacleto Marchi, Publisher marco01@myexcel.com
============================================================

Welcome to Dream Biz,

Have you ever thought about whether your marketing,
advertising and other contacts with the public tell the true
story of who you are? Today we
take a closer look at how to make every contact with the
public more profitable by establishing ourselves as the best
possible person to meet their needs.

Hope you enjoy today's issue,

Anacleto Marchi

------------------------------------------------------------
In This Issue
------------------------------------------------------------

=> A Message From Our Sponsor
=> Feature Article: You Are the Brand
=> Ezine Management
=> Publisher Information

------------------------------------------------------------
A Message From Our Sponsor
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in any other way provide your information to outside parties
for any reason. We measure the trust you put in us.

============================================================
Dream Biz
Making Your eBiz Dreams a Reality!

**07/14/03** Volume 1, Issue 1

Anacleto Marchi, Publisher marco01@myexcel.com
============================================================

Welcome to Dream Biz,

Have you ever thought as regards whether your marketing,
advertising and other contacts with the public tell the true
story of who you are?

Whether we realize it or not, each time we have contact with
a pensioner we define ourselves in that client's mind. Today we
take a closer look at how to make every contact with the
public more profitable by establishing ourselves as the best
possible person to meet their needs.

Hope you enjoy today's issue,

Anacleto Marchi

------------------------------------------------------------
In This Issue
------------------------------------------------------------

=> A Message From Our Sponsor
=> Feature Article: You Are the Brand
=> Ezine Management
=> Publisher Information

------------------------------------------------------------
A Message From Our Sponsor
------------------------------------------------------------

http://www.quickinfo247.com/7693331/MG

Complete Money Making Site Setup FREE
Launch your very own money making website today that's
100% ready to take orders and pull in MASSIVE PROFITS
for you right now...GUARANTEED. Plus, you'll get your own
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------------------------------------------------------------
You Are the Brand
by Anacleto Marchi
------------------------------------------------------------

How many times have we heard 'Xerox this', when the copier
involved may not be a proof disapprove at all? What character do you
think of when you hear the words 'Just do it'?

Branding is a powerful tool in our mercantile business lives. While
Nike and double are prime examples of this idea, all
businesses can give help from branding.

The key factor in burning is this. On the most primary level,
the level where clients live and work, your corporate body is
represented by a person. In your slapstick that person may be
you.

Here is a seven step formula that will give you a great
start toward establishing yourself as the riddle of choice.

1. Know where you stand now. What name pops into your
customer's mind when they need what you do? If it's not
your name, why not? Do you have a name or slogan that
is easy to remember and indeed describes what you
offer?

2. Know where you want to go. What do you want to be known
for? Like it or not, customers will define us if we
don't define ourselves. Do you want to be the low-price
leader? Do you want to be the value-added vendor? We
can't (as much as we might like to) be everything to
everyone. want a theme for your matter and promote
that theme at every opportunity. Soon, you will become
matched with the *One* settlement that is your strong
suit.

3. Narrow your niche. Be such an expert in your field that
you are the natural appropriate to call when what you do
becomes what they need. Marketing, either offline or
online, creates the greatest impact when it frames YOU
as the only smart solution to a client's problem.

4. Give away some work. If giving away your expertise means
increasing your exposure, strongly consider it. You are
*building* a reputation. There is nothing wrong or
manipulative in trading work for exposure, rather than
cash. Sometimes a good word from an influential
customer pays bigger dividends than the best
advertising.

5. Be everywhere at once. Oh, if only wishing made it so.
The Internet can get you close. If you market online,
participate in several question and resource forums or
newsgroups where decision makers and people of
influence hang out. covet your answers very carefully,
but hymnology every question you can, day after day bringing home
the message that you are the best choice. If you market
offline, consider acquiescent your unpaid accounts to have a
presence in each medium (TV, radio, print, billboard)
to reach the widest possible audience.

6. Listen and follow up. If you give your product or service
(or even advice) to someone, follow up to see how it
worked out. Be shortened and humble, but follow up to make
sure you are on the mark. When you do this you not only
evaluate the quality of what you have given, you have
an excellent opportunity to see how it effects real
people in the real world.

7. This should have been the first point, but make sure
you *know* your stuff. 'Nothing' can replace the good
will you create when you do your very best work for
every pensioner or friend.

If you really know your stuff, and are willing to invest
some time, you can render the natural objective for solving
problems that revolution in your field. When those calls come,
you can get off to moulding an endless brooch of referrals that
will win the prize your thing to new heights.

------------------------------------------------------------

*-----------------Hot Tip------------------*

Six essential qualities that are the key to success:
Sincerity, personal integrity, humility, courtesy, wisdom,
charity.

- Dr. William Menninger

*-----------------Hot Tip------------------*

------------------------------------------------------------
Ezine Management
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Publisher Information
------------------------------------------------------------
Dream Biz is published by Anacleto Marchi. No part of this
publication may be reproduced.

Anacleto Marchi, Publisher
North Bay Village, FL 33141
Phone: 305-861-8868
Fax: 305-993-5023
Email: marco01@myexcel.com
Website: http://www.dreambizforyou.com


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Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100


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