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As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the '800 pound gorilla' of the search engine business. Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward. Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. Article: As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general. Additionally, it seems that many people that are in the obligation of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the '800 pound gorilla' of the search engine business. Since the Whitsuntide of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once all included turn the SEO work on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward. Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms. For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine 'what the search engines want' and torturous over every downward fluctuation in rankings that their website may experience. Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite seedy that for a particular search term a website might suffer a drop in position ranking for search engine 'A' and an increase position ranking for search engine 'B' at essentially the same point in time. Rather than stressing out over every position ranking 'wiggle', a better present itself might be to just focus on 'what do visitors to my site want?'. The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road. You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than engraving the frequently versatile ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time. This news item pertains to natural searches only, as paid search engine advertisement is a completely different situation.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Accomplish Tasks you Dislike Summary: As they start operating their businesses, new business owners are chagrined to discover that they will have to engage in some activities that are very similar to those they were doing at their corporate jobs: accounting, marketing, PR, and administrative work for their businesses. Your business will not do well if marketing, accounting, and administrative items are not taken care of. Naturally, faced with doing tasks they don't like busi… 2. Whether You Know it or Not You Gave a Warranty Summary: Few sellers are even awareof the existence of these warranties, yet they expose theseller to liability far in excess of the products price.* Implied Warranty of MerchantabilityThe Implied Warranty of Merchantability means your productmust be 'fit for the ordinary purposes for which suchgoods are used'. Because the standard for'merchantability'has never been defined, this warranty is very ambiguous.Over the years, merchantability has been… Elmo Plush Plans For Remodeling A Kitchen 3. Protect Yourself Summary: Also, speak to current and former customers of the company to get their opinions of the product or service, and to find out what kinds of experiences they have had when dealing with the company.After this step has been completed, you should check the company's record with the Better Business Bureau. Article:In the past several years, work from home businesses have settle into increasingly popular. Many people are drawn to the benefits of… 4. Landscape Techniques - Lawn Aeration Summary: Aeration is important for the garden as well as the lawn, but the techniques for garden aeration are different than for lawns, and the subject for another column.An aerator is the equipment that performs the work and it's a machine every gardener and landscape maintenance contractor should own. A better solution would be frequent aeration and, depending upon the composition of the soil, the application of lawn and garden amendments such … |