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There is a difference between creative writing and copywriting. Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like all roses are flowers but not all flowers are roses. When I came to understand this difference, it explained for me the reason why I can write at length on any subject (stopping is the hard part) but tell me I need to write an advertisement and I go all bashful and tongue-tied. I can sit for ages resisting the lure of the blank page if I know that what I need to do is copywriting to use for advertising. This inability to write ad copy caused me problems because I wanted to advertise my home based business and various individual affiliate programmes. Article: There is a difference midst creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based unilateral trade on the Internet I read a lot of reportage in respect to publishing articles and doing copywriting to communicate your website. There was without exception a distinction drawn mid copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular delta of philosophy, it's like all roses are flowers but not all flowers are roses. When I came to understand this difference, it explained for me the reason why I can write at length on any subject (stopping is the hard part) but tell me I need to write an notice and I go all and tongue-tied. Give me a subject or, indeed, no subject at all -- just a inaccessible page is sufficient to set me going and I'll hammer away at the keyboard until... Until when? Actually, I never really stop, just pause from time to time. copy is a different matter. I can sit for ages resisting the lure of the bald page if I know that what I need to do is copywriting to use for advertising. This inability to write ad copy done me problems as long as I wanted to establish my home based dealings and various individual of that ilk programmes. Plenty of pre-written ads come with most decent of that kind programmes and it is an easy matter to copy and paste these but I wanted to use fresh material instead of advertisements that everyone had seen a hundred times before. I saddling my inability to write proclamation copy on my upbringing: modesty and understatement were encouraged and bluff was the eleventh deadly sin. It seemed to me that writing advertisements for myself was akin to bragging. Eventually, I overcame my distaste for self-proclamation and tried my hand at some copywriting. When I compared my efforts with the pre-written ads, it was obvious that something was absent. My advertisements were dull and flat, uninspired and uninspiring. Then I discovered the secret: copywriting is a craft not an art. It is has rules which need to be learnt and practised. A course of online copywriting lessons was not hard to come by. In fact, I ended up reading several such courses on the good old Information Highway. Rules are fine, I have a good memory. Examples are not hard to come by and it was easy to make a pile of snippets from the copywriting courses. I learnt nearly the importance of writing an notice grabbing headline. I can manage that, there are plenty of examples to borrow. I got to grips with selecting buzz words such as amazing, customised, effortless, excellent and, the best one of all -- free. So far so good. Use sentence fragments -- not so keen on that idea but, when you think hereabouts it, that's how conversation goes in real life, so I'll do it. Sell the sizzle not the steak --yeah, I get it. Offer benefits, not features --yeah, yeah, I can do that. Things started to look upper and outstrip as I became familiar with the rules and I began to daydream roughly well-made a copywriter (like in the film 'The Guys' with that nice Anthony La Paglia). My daydream ended smack when I found there was one rule of render grammar I could not subsume myself to break. The very thought made me shudder and give up any idea of a copywriting career. I can cope with all the fragments, buzzes and sizzles. But I could never launch a sentence with 'and'.
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