Creating a Professional Image For Your Home-Based Business



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Summary:
Like it or not, there is still a segment of the population who
will erroneously conclude that you and your business are
less than professional and competent just because you run
your business out of your home.

For anyone else, give out the number of an answering service
that will answer the call in your business name and can tell
callers that you're in a meeting with another client and take
a message. I don't care how sympathetic,
supportive and admiring your clients are of your decision to
balance your work and family commitments by running a
successful business from home, there is nothing cute
about a five year old answering your business line.

So have a separate phone line for your business and
lay down the law to your household that no-one, NO-ONE,
is to answer it but you (unless, of course, you're employing
your teenage children in your business in which case they
should be instructed on how to answer the telephone in a
professional manner).
Article:
Like it or not, there is still a segment of the population who
will erroneously conclude that you and your commercial relations are
less than professional and competent just as long as you run
your conglomerate out of your home.

Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely.
Unfair? No question. Want their business? Well ... yes. OK,
then you're going to have to play the game and beat them at it.
Here's how to do it. It's a little sneaky, but hey, all's fair in love
and home-based business.

HARMLESS FICTIONS

The name of the game is creating the right image ... employing
a few harmless fictions, in other words. First off, incorporate
or register a fictitious devotion name. Nothing screams
'PROFESSIONAL!' to Potential customer as an honest-to-
goodness corporate or obligation name on your letterhead and
business cards. Never mind that anyone can spend ten cabbage
and register a DBA, it at least *looks* professional, and that's
what counts.

OFFICE wish

The next problem you have with Potential vassal is that
you don't want your home gestures to give you away.

What do you think looks more professional in Potential
Client's eyes: 123 Cherryblossom Way, Apt. 103, Suburbia
or 123 Major Blvd, Level 37, Big City?

The last expedient is a serviced office. These don't have to cost a lot
of money if you use them pretty much as a post office but they
CAN give your mercantile business all the big-city prestige your potential
client is looking for. You can also use a post office box for
this purpose but many a Potential feudal will be on to you in a
flash. They didn't just fall off the turnip truck, you know. (Right.)

An additive prudence is that you can use your serviced
office to meet with Potential Client. junior all, the last thing
you want is to have him exposure to your REAL office. Heaven
forbid! Most serviced offices will make meeting rooms convenient
for a flat fee.

TELEPHONES

This is probably the trickiest part of all. How do you know
it's safe to observation the phone in your home office even though
the sounds of your young babyhood playing just outside your
office door will be heard by the caller? You simply don't.

There is a simple way of dealing with this. Only give your
home office number to existing clients. They priorly know
you are professional and competent and should therefore
have no issue with the fact that you work from home.

For anyone else, give out the number of an retort service
that will say the call in your impersonation name and can tell
callers that you're in a meeting with further customer and take
a message. Your serviced office will offer this service as well.
You can then return the call at a time when you know
tell-tale unseen noise won't give you away.

In fact, a trick some people who work from home use when
returning calls is to run a tape of office auditorium noise.
This both gives the impression you are working in a large
office AND it masks any slight tell-tale household noises that
may, despite your best efforts, give you away.

Once Potential pensioner becomes an for real servile and you've
proved to his satisfaction that you are professional and
competent, you can tell him that you've decided to start
working out of your home to reduce unnecessary overheads
and give him your direct phone number.

No matter how enlightened your client-base is as a general
rule, it is imperative that the telephone be answered in
a steady manner. I don't care how sympathetic,
supportive and complimentary your clients are of your decision to
balance your work and family commitments by running a
successful racket from home, there is nothing cute
about a five year old speech your joint-stock association line. It's
unprofessional, not to mention downright annoying.

So have a separate phone line for your ham and
lay down the law to your household that no-one, NO-ONE,
is to bear on it but you (unless, of course, you're employing
your teenage inheritors in your dealing in which case they
should be instructed on how to interplay the telephone in a
professional manner). If you're away from your office,
divert your calls to your telepathic service.

EMAIL

Something else to think referring to is the image of your email
address. Which is Potential subordinate to consider more
corporate/professional: maryann@isp.com or
m.entrepreneur@mycompanyllc.com?

It's worth spending $35 a year on your own domain name
just for the professional email address, even if you never
intend to create a website. Mind you if you're going to have
your own domain why NOT create your own website? But
that's added insinuate ...

STATIONERY AND PROMOTIONAL MATERIALS

It goes without saying that your stationery, establishment hand
and other promotional materials should reflect a professional
image. If you have incorporated your onus or registered
a fictitious the business world name as recommended earlier, this is
a good start. A crew or commercial enterprise name on letterhead and
business round can't fail to convey a professional image
provided they are professionally printed on quality stationery
stock.

OFFICE EQUIPMENT

There's no point having quality stationery if you're going
to use a disgraceful and in good spirits inkjet printer for your
correspondence. Invest in a medium quality laser printer
instead. They don't cost a lot of money these days and
you can get a unit that triples as a fax machine and
photocopier for only a few hundred dollars.

So, what do you think? You may be thinking 'I wonder
whether it's really worth the effort to try and please just a small
number of potential clients'. Is it worth it? Well, look at it this
way. Are these suggestions really more than basic,
common sense, professional dealing practices? Regardless
of what your potential and existing clients may think in the vicinity
the concept of businesses run out of their owners' homes,
first impressions DO count.



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