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If you are using some other spreadsheet program, just change the spreadsheet related procedures outlined here to fit your program. Create 4 columns - one for the keyword, one for the popularity of the keyword, one for the number of sites that appear in AltaVista for that keyword and the last for something I call the Keyword Effectiveness Index (don't worry - I'll explain what KEI means later on). Of course, you should only bother adding a keyword to your spreadsheet if it is applicable for your site. Once you have added all the keywords in the right pane which are applicable for your site, click on the next keyword in the left pane which is applicable for your site. Repeat this process for each of the keywords in the left pane. Step 5: Once you have finished with all the keywords in the left pane, press your browser's Back button a number of times until WordTracker again displays the text box which asks you to type in a keyword. Once you have done that, your first column will contain the keywords, your second column will show the popularity of the keywords and your third column will contain the number of sites you are competing against to get a high ranking for those keywords. Now it's time to calculate the KEI! Step 7: The Keyword Effectiveness Index is the square of the popularity of a keyword multiplied by 1000 and divided by the number of sites wh Article: In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This commodity will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for. Step 1: Open your text editor or word processor and write down all the words and phrases that you might have searched for if you were looking for a workshop which offers products and services similar to yours. For example, suppose your business establishment organizes packaged tours to Australia. Here's a list of phrases that I might have searched for if I were planning to make a trip to Australia: tourism in Australia travel to Australia travelling in Australia travel agencies in Australia travelling agencies in Australia Australian travel agencies Of course, the keywords that came to your mind may have been different. But that's not important - the important thing is to get an initial list of keywords. You may be wondering why I have not used single word keywords. Here's why: Firstly, single word keywords tend to be hyper-competitive. A search for 'tourism' or 'travelling' in any search engine will probably generate hundreds of thousands of pages. While it is possible that you may get your page in the top 10 for such a single word keyword, it is quite unlikely. Secondly, as long as of the sheer number of pages that single word searches can throw up, most search engine users have realized that they can get more relevant pages if they search for phrases rather than individual words. Statistical research has shown that most people are now searching for 2 or 3 word phrases rather than for single words. Thirdly, single word keywords won't get you targeted traffic. When people search for 'tourism', they are not necessarily looking for tourist destinations in Australia - they may be interested in any other country of the world. Even if you got your site into the top 10 for tourism, you gain nothing from such visitors. However, when someone searches for 'tourism in Australia', he/she is your potential customer, and hence, it makes sense for you to try and get a top ranking for your site for that keyword. Hence, whenever you are trying to generate keywords, try to be location specific. Try to think of keywords which set off to the geographic area that your product or service is designed to serve. Step 2: Open any spreadsheet program that is installed in your hard drive. I enslave you are using Microsoft Excel. If you are using some other spreadsheet program, just metonymy the spreadsheet related procedures outlined here to fit your program. Create 4 columns - one for the keyword, one for the popularity of the keyword, one for the number of sites that outcrop in AltaVista for that keyword and the last for something I call the Keyword Effectiveness Index (don't worry - I'll explain what KEI means later on). In order to ensure that you can follow what I am saying, I recommend that you add the following buttress headers to the first four columns of the first row of your spreadsheet: Keyword Popularity No. of Competitors KEI In case you don't want to take the trouble of creating your own spreadsheet, download the keywords.zip file from http://www.1stSearchRanking.com/t.cgi?4901&download.htm The file contains a sample spreadsheet in Excel 97 format. Step 3: A great way to obtain a list of keywords related to the ones you have developed in the first step is to use WordTracker's keyword generation service by going to http://the-easy-way.com/wordtracker.html take on the 'Trial' option at the top of the site. In the page that appears, type in your name and email reflection and plump on the 'Start the trial >>' button. In the next page, catch on on 'Click here to start the trial'. In the next page, type in the first keyword that you developed in Step 1, i.e. 'tourism in Australia', in the text box. be successful on the 'Proceed >>' button. Step 4: In the next page, WordTracker will display a list of keywords related to the keyword that you had typed in. (Just scroll down the left pane to see the keywords). Now, be successful on the first keyword in the left pane which is on the button for your site. In the right pane, WordTracker will show a list of keywords which contain the keyword you had clicked on in the left pane. Then in the table that you have created in your spreadsheet, copy each of the keywords in the right pane and paste them in the first memorial of the table. Also, copy the number of times those keywords have been used (i.e. the figure present in the Count pinnacle in WordTracker) and paste them in the second column. In order to ensure that you can follow me, make sure that you type the first keyword in the second row of your spreadsheet. Of course, you should only persecute footing a keyword to your spreadsheet if it is felicitous for your site. Once you have besides all the keywords in the right pane which are operable for your site, catch on on the next keyword in the left pane which is felicitous for your site. Once again, WordTracker will display a list of keywords in the right pane which contain the keyword you had clicked on in the left pane. Again, copy the keywords in the right pane which are fitted for your site and paste them in the first pile of your spreadsheet. Also, copy the figures present in the Count company and paste them in the second march past then the corresponding keywords. Repeat this process for each of the keywords in the left pane. Step 5: Once you have finished with all the keywords in the left pane, press your browser's Back bandage a number of times until WordTracker in any case displays the text box which asks you to type in a keyword. Type in the second keyword in your original list (i.e. 'travel to Australia'), tap on the 'Proceed >>' chain of office and repeat Step 4. Do this for each of the keywords that you developed in Step 1. Step 6: Go to AltaVista. Search for the first keyword that is present in your spreadsheet using exact match search (i.e. you should wrap the keyword in quotes, i.e. you should type a quotation mark only yesterday typing the keyword and a quotation mark out for typing it). AltaVista will return the number of sites which are relevant to that keyword. Add this number to the third mound of the spreadsheet in the same row in which the keyword is present. Repeat this process for each of the keywords present in your spreadsheet. Once you have done that, your first battalion will contain the keywords, your second dolmen will show the popularity of the keywords and your third pipe will contain the number of sites you are competing versus to get a high ranking for those keywords. Now it's time to the KEI! Step 7: The Keyword Effectiveness Index is the square of the popularity of a keyword multiplied by 1000 and divided by the number of sites which come on in AltaVista for that keyword. It is designed to measure which keywords are worth optimizing your site for. Higher the KEI, worsen the keyword. How the formula for the KEI is arrived at is above the scope of this article. If you want to know, send a dry email to mailto:kei@1stSearchRanking.com If you had used the spreadsheet file that I created for you (see Step 2), you won't need to enter the formula for plotting the KEI yourself. The KEI would be involuntarily thought-out for you the moment you enter the values in columns 2 and 3. You can go straight to Step 8. In case you didn't download the file, here's how you can evaluate the KEI. I am insolent that you have created the spreadsheet columns in the way I recommended in Step 3 and that you are using Microsoft Excel. If you using some other spreadsheet program, you will need to compose the formula to the requirements of your spreadsheet program. meet with success on cell D2. Type in the following exactly as it is shown: =IF(C2<>0,B2^2/C2*1000,B2^2*1000) Then thump on the Copy close to copy the formula, select all the cells in skyscraper 4 which have keywords common with them and press the Paste stub tenon to paste the formula. The KEI for each keyword will be displayed. Step 8: Use your spreadsheet program's Sort feature to sort the rows in descending order of the KEI. In Excel 97, you would be blooded on the Data menu, plunk on the Sort menu item, settle on KEI from the drop-down aggregation box named 'Sort by', clunk on the 'Descending' option next to it, and then plunk on OK. And guess what - that's it! You now know the keywords which you should optimize your site for. You can now start optimizing your site one by one for each keyword, starting with the keyword with the highest KEI. Exactly how many of the keywords you elect to optimize your site for largely depends on the short of time that you can spare from your normal firm activities. But whatever the number of keywords that you target, it obviously makes sense to go for the most effective keywords first. Tying up the loose ends: The number of related keywords that WordTracker displays in the trial version is limited. In order to get all the keywords which are related to the keywords you had developed in Step 1, you would need to subscribe to WordTracker's paid service. We highly recommend that you do subscribe to WordTracker's paid service as otherwise, you will miss out on a lot of keywords that can prove to be extremely valuable to you.
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