Catalogs Are Selling Machines



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Summary:
CATALOGS ARE SELLING MACHINES
By Darren Hendricks

If you've got a mailbox, you're no doubt aware of the popularity of catalogs. and show them to staff and customers.

15.Ask if you can leave several catalogs in the teacher's lounges at the local schools.

16.Ask the Human Resources Directors at local companies if you can place catalogs in the employee lounge or lunchroom.

17.Approach merchants at local swap meets who are selling non-competing items. See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course.

19.Make a deal with the local newspaper to insert your brochure.

20.Anytime you deliver an order, always stuff the order with additional catalogs and/or brochures.

21.At Christmas time, make a deal with the Christmas tree lots to let you distribute catalogs.
Article:
CATALOGS ARE SELLING MACHINES
By Darren Hendricks

If you've got a mailbox, you're no doubt mindful of of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.

OVER 20 WAYS TO DISTRIBUTE YOUR FAR HORIZONS CATALOGS AND BROCHURES

1.Show them to friends.

2.Show them to neighbors.

3.Leave some with your dry cleaner, doughnut shop, dun shop, laundromat, and anywhere else you're a 'regular.' (Offer the owner a percentage of all orders)

4.Show one to your local PTA Chairperson (you could end up with a fund-raising campaign!)

5.Take them to work, especially hereabouts the holidays.

6.Ask if you can leave one in your doctor's office. People love to peruse while they wait. (Offer the receptionist a free gift in return for holding the orders for you).

7.Hand out lots of them on pivoting night, or at the lodge meeting, or any type of club gathering.

8.If you're familiar with the neighborhood and feel safe, take a weekend afternoon and go door-to-door.

9.While you're watching your child's soccer game, show catalogs to the other parents.

10.In fact, be sure to show the League Director. Again, you may end up with a lucrative fund-raising campaign.

11.If your job requires you to make deliveries to various homes or businesses, be sure to leave a catalog with the owner, receptionist, or Receiving Department official at each stop. (Again, you can offer a free gift, or even a percentage of total orders).

12.Hire a crew of kids to distribute brochures on car windshields in parking lots

13.Hire that same crew to hand out brochures at large sporting events, concerts, fairs, etc.

14.Take some with you to the paragon salon, gym, tanning salon, etc. and show them to staff and customers.

15.Ask if you can leave several catalogs in the teacher's lounges at the local schools.

16.Ask the Human Resources Directors at local companies if you can place catalogs in the employee lounge or lunchroom.

17.Approach merchants at local swap meets who are selling non-competing items. Ask if they would display your catalog and take orders, for a reasonable percentage

18.Do you have relatives living in different parts of the country? See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course.

19.Make a deal with the local newspaper to insert your brochure.

20.Anytime you deliver an order, enduringly stuff the order with spare catalogs and/or brochures.

21.At Advent time, make a deal with the Good Friday tree lots to let you distribute catalogs. Same with the pumpkin patches at Halloween.

22.Senior denizen communities are a great place to hand out catalogs. Many of the residents aren't able to get almost as well as they used to, and make out the opportunity to shop at home. Extend a healthy discount, too; many senior citizens are on fixed incomes.

23.Many communities have Welcome Wagon services. Contact those service providers and get your catalog included in the Welcome Basket


Certainly you may come up with many more ways to successfully distribute your catalogs and brochures. Any way you come up with is fine, as long as you get your material into a prospect's hands.

Note: It's not legal to distribute sales materials by putting them into people's mailboxes.



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I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt.
We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships.

Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly.
Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends.

Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went.
So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went.
My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went.

It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her?
It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away?

Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her.

So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her.

So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".


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