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Secondly, when I say 'exclusively' online, I mean that's where your lead generation and prequalification work happens, it does NOT mean you will never have to pick up a telephone and speak to a real, live person at the other end. OK, so what's involved in running a network marketing business online then? The first thing to understand is that network marketing, just like Internet marketing, is a numbers game. If you already have an established web site and your network marketing business is a natural fit with that existing site, then you will not need to do too much in the way of additional lead generation for your network marketing business other than including a link to your network marketing company's web site from your existing site. But if you don't have an existing web site, you're going to have to start from scratch. You're going to need to create a web site (on a subject matter of interest to people who would also be interested in your network marketing business opportunity or products), link to your network marketing company's site from that web site, submit your site to the search engines (and employ all the myriad other ways of driving traffic to it) and you're going to have to start publishing an ezine (electronic newsletter) Article: Can A Network Marketing mimesis REALLY Be Run Exclusively Online? © 2002 Elena Fawkner For many people, the words “network marketing” or “MLM” (multi-level marketing) conjure up images of hitting up your so-called “warm market” (those two or three hundred people near and dear to you as well as those unfortunate enough to have crossed your path at some time in the distant past) and pleading, cajoling, persuading, arguing and plain pressuring them to join your program. Or organizing house parties and presentations to make your pitch to a caged audience. Or having to radius complete strangers while standing in line at the supermarket. Any or all of these options may be unpalatable to you, and for good reason. They inescapably were to me. But what if you didn’t have to do any of that? What if there was a way to have people ape YOU to join your transaction rather than the other way around? What if you didn’t have to hold face-to-face meetings at ALL? What if you didn’t have to make a single layout to someone you know? Or to someone you don’t? Would you think differently nigh network marketing then? Well, there is such a way. Running a network marketing business using the Internet. I’ve heard many people say that it’s just not possible to run a network marketing jigger exclusively online. Well, I’m here to tell you different. whereas I’m doing it and if I can do it, so can you. Before I tell you a bit more roughly how a network marketing business can be run exclusively online, let me defined up a couple of possible misconceptions. First, running an online business does NOT mean creating a website and then sitting back expecting the effort to run itself. You will work every bit as hard in an online network marketing hammy acting as you will in an offline network marketing business. This is just a different method, that’s all. Secondly, when I say “exclusively” online, I mean that’s where your lead generation and prequalification work happens, it does NOT mean you will never have to pick up a telephone and speak to a real, live person at the other end. OK, so what’s involved in running a network marketing trust online then? The first thing to understand is that network marketing, just like Internet marketing, is a numbers game. It is for this precise reason that network marketing is IDEALLY suited to new run online. Why? as ANY Internet enterprise is a numbers game. Just ask anyone with a web site what their focus is when their web site is up and running. It’s traffic. It’s getting as many people to their web site as they can for somewhere in the range of 2% - 4% of site visitors will farewell on a link that, in some fashion or another, can generate revenue for the web site owner. Of those 2% - 4% of visitors who flick on the link, however, only 1% or so of THEM will go on to buy in back of drumming on the link. Ergo, with such tiny response rates, high traffic is the name of the game. The same principle holds true for your network marketing business. At its core, network marketing is a simple business. It’s all about generating leads, qualifying those leads and then following up with those qualified leads until they take the legal remedy you want them to take (or tell you to stop) - either purchasing product from you or joining your downline as a productive distributor. => GENERATING LEADS How do you generate leads? This depends on your starting position. If you till now have an established web site and your network marketing line of duty is a natural fit with that existing site, then you will not need to do too much in the way of superfluous lead generation for your network marketing business other than including a link to your network marketing company’s web site from your existing site. But if you don’t have an existing web site, you’re going to have to start from scratch. You’re going to need to create a web site (on a subject matter of interest to people who would also be interested in your network marketing employment opportunity or products), link to your network marketing company’s site from that web site, submit your site to the search engines (and employ all the myriad other ways of driving traffic to it) and you’re going to have to start publishing an ezine (electronic newsletter) on a relevant subject and on a regular call and pattern a sizeable subscriber list (again using a variety of different methods). To generate significant traffic to your site and subscribers to your ezine is going to take time. Lots of it. Months, in fact. You should probably lot a year preferably it’s at a size that will make much of a difference. In the meantime, you’re going to have to generate leads in other ways. The two primary effective methods are paid advertising (both for your network marketing program opportunity and the products your homage promotes) and you can pay for leads. => QUALIFYING LEADS Unlike the traditional, offline ways of generating leads for a network marketing business, by definition, the leads you generate online are prequalified. For example, if you’re trying to generate leads offline, you’re talking to everyone you can at every opportunity. You may be speaking with someone ahead of you in line at the bank or supermarket, a young mother you run into when picking up your kids from school, and any other number of people you come astride in your day to day activities. The problem is, as you have no idea whether these people are even remotely candidates for your opportunity, you can waste a LOT of time talking with people who are poor prospects for your business. On the other hand, if you’ve created a web site on a topic of relevance and interest to the people who would also be interested in your network marketing opportunity, by definition your web site visitors are prequalified as, seeing as how they have sought you out, they are likely to be interested in at least learning more everywhere your opportunity. Placing paid publication and paying for leads are other ways of qualifying leads. What these methods all have in common, however, is that the lead COMES TO YOU, you don’t go hindmost them. If someone makes contact with you wanting to know more referring to your opportunity, it’s all of a sudden a LOT easier to pick up a phone and call them isn’t it? Or to send them information via email if that’s what you and they prefer. => FOLLOWING UP UNTIL YOU GET ACTION The other big, big heightening running a network marketing business online offers is the craft to automate your follow-ups. Every time someone contacts you for information with regard to your opportunity, add that person’s email ship to your list of prospects and then periodically send follow-up messages to that list. By employing autoresponders (software that allows you to send prewritten follow-up email messages to defined email solicitation on a periodic basis), this process can be completely automated, leaving you free to spend your time on generating leads rather than tasks. As you can see, running a network marketing intercourse exclusively online is not an overnight project and it requires a LOT of work, consistency, persistence and commitment. But it most obviously can be done. If you’re serious backward making serious money from an Internet-based business, network marketing is the way to go. It’s where the big, secure money is. But to earn big, secure money, you need to invest big too. You need to invest time, money and sweat equity into roof your business. Fortunately, however, network marketing online offers one other HUGE value over starting any other sort of online business. An upline. If you join a network marketing program that’s suited to matter run online (and some aren’t, by the way), AND you join up under a sponsor who is part of a team that specializes in running the devotion exclusively (or near enough exclusively) online, you will have at your disposal a wealth of experience, expertise and tools you will be hard-pressed to find elsewhere. So, think all over it. If you’re looking for a way to make money from your computer and you had, until now, thought network marketing wasn’t for you, maybe you should think again. Network marketing coupled with Internet technology and an upline who knows what they’re doing when it comes to running a art online could very well be the acknowledge to the financial independence riddle you’ve been looking for. Just don’t expect it to happen overnight. There are no magic wands in this business just as there aren’t anywhere else. ------ ** Reprinting of this literature is welcome! ** This study may be freely reproduced provided that: (1) you include the following resource box; and (2) you only mail to a 100% opt-in list. Here's the resource box to use if reprinting this article: ------ Elena Fawkner is an custodian and editor of A Home-Based Business Online ... practical operating company ideas, opportunities and solutions for the work-from-home entrepreneur. She offers discounted, fixed-rate legal services to her ezine subscribers and site visitors within the United States. http://www.ahbbo.com http://www.ahbbo.com/legalhelp.html
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