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But rather than go the road of the ezine publisher who thinks she can serve up any old porridge to her subscriber base and they'll eat it up, spend the same time writing just one good article on a subject matter relevant to your target market and invite publishers of ezines with complementary subject matter to publish that article, together with your resource box at the end (the four or five line blurb you see at the end of articles that give a little information about the author and the author's website together with a link to the site). Now, here's the important point if you expect others to publish your work. How the heck do you find other people to publish your work? Thanks to the fact that so many publishers out there don't have the time or (so they believe) ability to write their own articles, or are looking for articles to supplement their own, you have a ready-made market of thousands of publishers who are always on the lookout for quality content to present to their readers. Article: Articles ... The Best Form Of Free Advertising © 2002 Elena Fawkner Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work. This apprentice is all through the best form of free proclamation - writing articles. How can writing articles give you free advertising? As you probably know, there are hundreds of thousands of people publishing an ezine (electronic newsletter) on a regular basis. For some of these people, publishing the ezine is the original plank of their traffic - they set out to create a small business involving, primarily, the publishing of the ezine. Others, however, publish the ezine only as an adjunct to their website - a way to get their site in front of their ezine subscribers in the hope that this will generate repeat traffic. Both types of ezine publishers have one thing in common. The need for great content. If you've spent much time online you'll no doubt have signed up for more than your fair share of free ezines. You'll have come over against some that are really good, some that are OK and some that are nothing short of woeful, with content that looks like the publisher has picked up the first piece of regurgitated whatever he happened to come crossways today to fill up the space mid the ads for his numerous lodge programs. Your site may include links to your ally programs. After all, that's how you make money, right? But rather than go the road of the ezine publisher who thinks she can serve up any old porridge to her subscriber base and they'll eat it up, spend the same time writing just one good task on a subject matter relevant to your target market and invite publishers of ezines with complementary subject matter to publish that article, together with your resource box at the end (the four or five line commendation you see at the end of articles that give a little information about the storyteller and the author's website together with a link to the site). Now, here's the important point if you expect others to publish your work. Your ad is your resource box, it is NOT your article. Your brainchild is content. Your book should not mention your product, your site or either related to it. Your examination must stand remote as an independently useful piece of work (and when I say useful, I mean it must be useful to the READER, not the author!). Don't insult your readers' intelligence by dressing up an ad as an article. They're not stupid - they'll see through it and you immediately, they'll put you on their sentence for insulting their intelligence and no publisher worth their salt will run your articles anyway. The whole purpose of writing the unit is to make it such a worthwhile piece of work that many publishers will want to put it in front of their subscribers. Get a good causerie published in an ezine with 10,000 subscribers and see what that does for your traffic when hundreds of those subscribers bump on the link to your site that you've included in your resource box. Beginning to see how this works? And the best thing of all is that it only costs you time - maybe an hour, two tops to write a decent article. remit to writing one a week and getting them published and you'll have a nice little traffic flow going, believe without reservation me (AND, if you make sure that you write in relation to subject matter relevant to your site, that traffic will ALSO be targeted, qualified traffic - so much the better). OK, so now you can see the power of writing articles as a method of generating traffic to your website. How the heck do you find other people to publish your work? Thanks to the fact that so many publishers out there don't have the time or (so they believe) wizardry to write their own articles, or are looking for articles to supplement their own, you have a ready-made market of thousands of publishers who are daily on the lookout for quality content to present to their readers. You just have to find them. Here's a partial list to get you started: Yahoo Groups (submit from the Yahoo Groups website at http://groups.yahoo.com/ - you'll need to subscribe to these groups first): aabusiness aageneral aainet article_announce ArticlePublisher articles_archives epub hersmallbusiness Free-Content publisher_network PublishInYours and these ... http://www.ideamarketers.com http://www.marketing-seek.com http://www.womans-net.com http://www.boconline.com/sub-art.html http://www.connectionteam.com/submit.html http://www.certificate.net/wwio/ideas.shtml http://www.mailbiz.com http://www.UltimateProfits.com http://www.atozines.com/content/subartic.htm http://opportunityupdate.com/articles http://www.selfgrowth.com http://www.internetday.com/submit http://www.marcommwise.com http://www.vectorcentral.com http://www.goarticles.com http://www.hotlaunch.com http://www.ezinearticles.com http://www.webmasterslibrary.com When submitting your articles to the higher websites, be sensitive to the types of articles the site is looking for. Some swear and affirm articles on any subject under the sun, others are looking for articles on specific subjects such as internet marketing, for example. Over time, you will be able to add to this list. If submitting to individual ezine publishers, don't be surprised or offended if you don't receive a response. Most ezine publishers of any size receive dozens of fair copy submissions a day. Time normally doesn't permit a response to each submission. Also, try and find out from the publisher whether they even go for article submissions. Many don't (me, for example). I receive many put on report submissions a day which just get deleted unread. The point is, just work up your own list, write articles consistently and submit consistently. Over time, you'll develop your own style of writing and pique a following. Although it may be slow to start, you'll start getting a trickle of new traffic from people who have come athwart your persona somewhere, some place and were interested enough to pad on the link in your resource box. Over time, that trickle will become a stream, then a river, and then a flood. ------ ** Reprinting of this respect is welcome! ** This widget may be freely reproduced provided that: (1) you include the following resource box; and (2) you only mail to a 100% opt-in list. Here's the resource box to use if reprinting this article: Elena Fawkner is an utility man and editor of A Home-Based Business Online ... practical intercourse ideas, opportunities and solutions for the work-from-home entrepreneur. She offers discounted, fixed-rate legal services to her ezine subscribers and site visitors within the United States. http://www.ahbbo.com http://www.ahbbo.com/legalhelp.html
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