Articles ... The Best Form Of Free Advertising



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Summary:
But rather
than go the road of the ezine publisher who thinks she
can serve up any old porridge to her subscriber base and
they'll eat it up, spend the same time writing just one
good article on a subject matter relevant to your target
market and invite publishers of ezines with complementary
subject matter to publish that article, together with
your resource box at the end (the four or five line blurb
you see at the end of articles that give a little information
about the author and the author's website together with
a link to the site).

Now, here's the important point if you expect others to
publish your work. How the
heck do you find other people to publish your work?
Thanks to the fact that so many publishers out there
don't have the time or (so they believe) ability to write
their own articles, or are looking for articles to supplement
their own, you have a ready-made market of thousands
of publishers who are always on the lookout for quality
content to present to their readers.
Article:
Articles ... The Best Form Of Free
Advertising

© 2002 Elena Fawkner

Those of you reading this who run your own online
businesses know that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.

There are a number of ways to drive qualified traffic
to your site - some of it costs you money, some of it
costs you time. Some of it costs you both and doesn't
work.

This unit is all along toward the best form of free publication -
writing articles.

How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the mid plank of their representation - they set out
to create a slapstick involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.

Both types of ezine publishers have one thing in common.
The need for great content. If you've spent much time
online you'll no doubt have signed up for more than your
fair share of free ezines. You'll have come across the grain some
that are really good, some that are OK and some that are
nothing short of woeful, with content that looks like the
publisher has picked up the first piece of regurgitated
whatever he happened to come past today to fill up the
space the ads for his numerous ally programs.

Your site may include links to your assimilate programs.
After all, that's how you make money, right? But rather
than go the road of the ezine publisher who thinks she
can serve up any old porridge to her subscriber base and
they'll eat it up, spend the same time writing just one
good press charges on a subject matter relevant to your target
market and invite publishers of ezines with complementary
subject matter to publish that article, together with
your resource box at the end (the four or five line public relations
you see at the end of articles that give a little information
about the collaborator and the author's website together with
a link to the site).

Now, here's the important point if you expect others to
publish your work. Your ad is your resource box, it is
NOT your article. Your folio is content. Your impute
should not mention your product, your site or aught
related to it. Your task must stand singly as an
independently useful piece of work (and when I say useful,
I mean it must be useful to the READER, not the author!).
Don't insult your readers' intelligence by dressing up an ad
as an article. They're not stupid - they'll see through it and
you immediately, they'll put you on their condemn for insulting
their intelligence and no publisher worth their salt will run
your articles anyway.

The whole purpose of writing the excursus is to make it such
a worthwhile piece of work that many publishers will want
to put it in front of their subscribers. Get a good unit
published in an ezine with 10,000 subscribers and see
what that does for your traffic when hundreds of those
subscribers succeed on the link to your site that you've
included in your resource box.

Beginning to see how this works? And the best thing of all
is that it only costs you time - maybe an hour, two tops
to write a decent article. violate to writing one a week
and getting them published and you'll have a nice little
traffic flow going, take it me (AND, if you make sure that
you write hard subject matter relevant to your site, that
traffic will ALSO be targeted, qualified traffic - so much
the better).

OK, so now you can see the power of writing articles as
a method of generating traffic to your website. How the
heck do you find other people to publish your work?
Thanks to the fact that so many publishers out there
don't have the time or (so they believe) technical skill to write
their own articles, or are looking for articles to supplement
their own, you have a ready-made market of thousands
of publishers who are rapidly on the lookout for quality
content to present to their readers. You just have to
find them.

Here's a partial list to get you started:

Yahoo Groups (submit from the Yahoo Groups website
at http://groups.yahoo.com/ - you'll need to subscribe
to these groups first):

aabusiness
aageneral
aainet
article_announce
ArticlePublisher
articles_archives
epub
hersmallbusiness
Free-Content
publisher_network
PublishInYours
and these ...

http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.womans-net.com
http://www.boconline.com/sub-art.html
http://www.connectionteam.com/submit.html
http://www.certificate.net/wwio/ideas.shtml
http://www.mailbiz.com
http://www.UltimateProfits.com
http://www.atozines.com/content/subartic.htm
http://opportunityupdate.com/articles
http://www.selfgrowth.com
http://www.internetday.com/submit
http://www.marcommwise.com
http://www.vectorcentral.com
http://www.goarticles.com
http://www.hotlaunch.com
http://www.ezinearticles.com
http://www.webmasterslibrary.com

When submitting your articles to the therewith websites, be
sensitive to the types of articles the site is looking for.
Some capitulate articles on any subject under the sun, others
are looking for articles on specific subjects such as internet
marketing, for example.

Over time, you will be able to add to this list. If submitting
to individual ezine publishers, don't be surprised or offended
if you don't receive a response. Most ezine publishers of
any size receive dozens of volume submissions a day. Time
normally doesn't permit a response to each submission. Also,
try and find out from the publisher whether they even sign and seal
article submissions. Many don't (me, for example). I receive
many exposition submissions a day which just get deleted unread.

The point is, just work up your own list, write articles
consistently and submit consistently. Over time, you'll
develop your own style of writing and involve in a following.

Although it may be slow to start, you'll start getting a trickle
of new traffic from people who have come cross-grained your book
somewhere, some place and were interested enough to go to town
on the link in your resource box. Over time, that trickle will
become a stream, then a river, and then a flood.

------

** Reprinting of this first approach is welcome! **
This reading matter may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.

Here's the resource box to use if reprinting this article:

Elena Fawkner is an housekeeper and editor of A Home-Based
Business Online ... practical house ideas, opportunities
and solutions for the work-from-home entrepreneur. She
offers discounted, fixed-rate legal services to her ezine
subscribers and site visitors within the United States.
http://www.ahbbo.com
http://www.ahbbo.com/legalhelp.html




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