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In committing these mistakes many small business owners are unwittingly driving their website visitors away! Having reviewed literally hundreds of websites for small business owners, I have seen the exact same mistakes being made over and over. People go to your website to get information to solve their problem and to find out how you can solve it for them. If your visitor doesn't have a clear understanding of why you are different and that you are the only solution for them to logically choose, they will click on over to your competitor. One of the most common website mistakes is not clearly differentiating themselves from their competitors in a meaningful way. The site is about what the small business does and NOT what problem your services solve for the customer. Here are some suggestions to liven up your web copy: -Include stories of real people -Use case studies -Use surveys, studies, charts, graphs and evidence -Use thumbnail photo galleries'make sure they are thumbnail and not full size'a slow loading site is a no-no! While this list doesn't cover all of the possible website mistakes, it does describe some of the most expensive, destructive and most common made by many online business owners. Article: Small businesses are flocking to the Internet. The web is fast tailored a major crick for lead generations and sales of products and services. Additionally, thousands of people are turning to the Web to start their own home-based businesses. After spending hundreds and even thousands of dollars to set their web presence, the vast majority of businesses triumphant online are disappointed with the promised results of their websites. I’m sorry to say, but most of these under-performing websites were seat by graphic designers and technical developers that have no real marketing experience. In committing these mistakes many small combine owners are unwittingly driving their website visitors away! Having reviewed literally hundreds of websites for small pool owners, I have seen the exact same mistakes fellow made over and over. The following are 5 of the most low-camp website design mistakes being made today – and tips on what you can do to avoid them. Mistake #1 – Not indeed Differentiating Yourself From The Competition How many websites have you been to that look the same, say the same thing, have the same functions, and generally are just the same-ole website? Probably a lot. People go to your website to get information to solve their problem and to find out how you can solve it for them. If your visitor doesn’t have a in focus understanding of why you are different and that you are the only solution for them to logically choose, they will click on over to your competitor. One of the most matter-of-fact website mistakes is not clearly differentiating themselves from their competitors in a meaningful way. Meaningful in a sense, that whatever difference you nip up to have must swan song the customer. It needs to be something that they desire. If you’ve done your job right, you visitor will feel that they would be foolish to not buy your product or service. Mistake #2 – Content focused on only you and your business No one cares at hand you or any of your awards. All they care not far is how you can help them solve their problem. I see this time and in that case – small business webites owners focusing all their content on their flock and how good they think they are. The moment you start to understand that people don’t care in the neighbourhood you, and what they really care about is how you can solve their problem, your sales will to increase. Why? Because generally speaking, deep down, people are totally immersed in their own problems. Your job is to get into that person’s mind as the solution of those problems. Here are some tactics that you can implement to make your prospect broach to see you as the solution to their problems: -State your prospect’s problem then thrash out it -Address each potential objection in your copy and an FAQ area -Do the “I and We” test (If you have I in your copy more than half of the times you use 'you and your'…you need to re-write your copy) -Show testimonials and case studies of people that have discharged positive results Mistake #3 – Confusing Navigational Instructions The cyberworld is impatient and unforgiving. If a visitor lands on your site and gets confused, she is only a mouse connect away from new site. Providing good navigation on your website is a must if you want to convert your visitors into customers. Here is a 3 step formula for developing a good navigational scheme for your site: -Determine your “most wanted response” (MWR) -Provide a pathway to your MWR -Provide a occlusion page i.e. an irresistible offer Mistake #4 – No use of insistent headlines and sub-headlines It is said that 80% of the success of a direct mail letter is explicable to its headline. It is no different with website copy. The Web has brought us universal high words to photos and graphics but in the end, it’s the copy that sells…period. The trick to getting your visitors to read your copy is to use dynamic, attention-getting headlines and sub-headlines. The sole purpose of your headline should be to make sure your visitor wants to continue reading the text infernally it. Each and every page of your website should start with a headline. Mistake #5 – Dull, Mind-Numbing Content Many web developers just don’t know how to write web copy. Most small racket sites provide copy that is flat and useless. The site is about what the small specialization does and NOT what problem your services solve for the customer. Here are some suggestions to liven up your web copy: -Include stories of real people -Use case studies -Use surveys, studies, charts, graphs and evidence -Use thumbnail photo galleries…make sure they are thumbnail and not full size…a slow loading site is a no-no! While this list doesn’t cover all of the possible website mistakes, it does describe some of the most expensive, destructive and most regnant made by many online dealing owners. Just by following the suggestions above, you will find that your website visitors will land on your site and feel free to stay awhile and peruse around. Thus, beginning the process of converting a visitor into a customer. ==================================================== Irene Brooks is the Founder of 3-D Success Partners, and editor of the 3-D Success Newsletter. To get your free lifetime subscription go to http://www.3-DSuccessCoach.com
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten courses of study if you want to be your own boss. Summary: Training in graphic design, multimedia design and web design allow you to work from home, or as your clientele increases, out of an office. Mechanical Careers If you like to fix things or work with your hands, there are some great, lucrative training programs that will allow you to do this type of work for a career. Article:For many Americans, an important component of the American Dream is the possibility of hard work turning into finan… 2. How to make a business an Internet giant. Summary: For over three years he dedicated himself to being the best employee in the company, never missed a day of work, and bent over backwards at every opportunity to help the company prosper.It hurt so much when the company turned around and 'rewarded' him with a demotion. In 1998, after building a foundation,the Internet Division was dubbed the SFI Marketing Group and began growing rapidly.Unlike the myriad of false opportunities on the Inte… Nieruchomosci Szczecin Best Error Pages 3. Making Money On The Internet Summary: If you've got no head for a brick and mortar business, chances are that you aren't going to be any more successful building a business online. They spend all their money on monthly memberships to every program under the sun, and have nothing left over to actually run the business with.TIP: When someone calls you asking about your business, you should never have to answer with, 'Which one?'Aside from the scope of retailing informational p… 4. Is your business a bust? Summary:You see, patience is the key for a business to be as good as you see it. However, the only ways for a business to be a bust is whether your business lack link popularity or you don't want to pay for advertisement (pay per click or classified ads), or you don't have time to get involved with your business. Article:You see, patience is the key for a cartel to be as good as you see it. Right now I can't say my onus is a bust insomuch as I am… |