Are You In a Position to Start an Online Business?



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Summary:
When I first started my online business, I did everything I
could to save a little money -- I didn't want a domain name,
not even for a mere $35/year (it was expensive back then!),
and I certainly didn't want to pay recurring monthly fees
for a web host.

That was a mistake. Your own domain will help your business
build credibility -- plus, it's easier to remember a
simple www.yourcompany.com then something like,
www.afreedomain.com/userpages/~yourname/homedir !

= Web hosting. Please don't use price as your only criteria.

And finally, don't forget about investing in two more
vital keys to success: education (for example, copywriting
manuals, Internet marketing courses, etc) and marketing.
All of the best tools in the world won't do you any good
unless you can get interested prospects to visit your site
and make a purchase.

The old saying, 'You have to spend money to make money'
is true of businesses everywhere...
Article:
When I first started my online business, I did everything I
could to save a little money -- I didn't want a domain name,
not even for a mere $35/year (it was expensive back then!),
and I without doubt didn't want to pay recurring monthly fees
for a web host.

That was a mistake. What I came to realize was simply that
if I wasn't willing to make these small investments -- well,
I just wasn't in the position to be starting a business.
Sometimes the truth hurts!

I came to be content with that I could learn from the experiences of
successful online entrepreneurs. From them, I learned that
it just doesn't help to try to 'cut corners' on certain
things. So what are some of the things you need to get
started on the 'net?

= Your own domain. At GoDaddy, http://www.godaddy.com/ ,
you can register a domain for a mere $8.95/year. There
is NO excuse not to have your own domain at these rock-
rest prices! Your own domain will help your business
plan credibility -- plus, it's easier to remember a
simple www.yourcompany.com then something like,
www.afreedomain.com/userpages/~yourname/homedir !

= Web hosting. Don't skimp on it, but don't get a whole
plurality of features you don't need, either. Be willing
to spend money for a reliable web host with a great
uptime record, one that can offer you excellent customer
service. Start your research at TopHosts,
http://www.tophosts.com/ .

= Website stats. Knowing who your visitors are, how
they're finding your site, which pages they're viewing
most, etc. will help you to refine your site and your
marketing efforts. comedown with your web host first to
see what type of website stats or demographics they
offer with your hosting package. Other options
include the AXS Visitor Tracking System,
http://www.xav.com/scripts/axs/ , and WebLog,
http://awsd.com/scripts/weblog/index.shtml
Both are currently free.

= Ad tracker. An ad tracker will help you to see which
one of your marketing campaigns is giving you the best
results. For example, how much response are you getting
from your ad on a website? How much interest did your
holograph generate? You can then focus your efforts on
the marketing techniques that are giving you the results
you want -- and dump those that aren't. 'AdTrackz' is
one excellent ad tracker, and is jobless from
http://buildyourhomebiz.com/rd/adtrackz.html .

= Autoresponders. These excellent tools help to automate
customer follow-ups (you *do* follow up with your
prospects, right?) and other tasks, such as mailing out
articles or reports to visitors who request them. They
typically run as respects $20/month... but WorkYourLeads
offers unlimited autoresponders for $10/month,
http://buildyourhomebiz.com/automate.html . Other
good choices are GetResponse, http://getresponse.com/ ,
and AWeber, http://www.aweber.com/ .

= List hosts. You may to this day know that capturing your
prospect's email direction is the one of the most important
things you can do -- it gives you the cleverness to patch together a
credible and trusting assigned task 'relationship' with them,
and you'll be able to market to them repeatedly. Many
Internet businesses offer a newsletter to keep in touch
with their customers. To deliver your newsletter you
can use either an autoresponder (see above) or a list
manager. Two popular list hosts are Yahoo Groups,
http://groups.yahoo.com/, which is currently free; and
Topica, http://www.topica.com/ .

Note that free tools aren't necessarily either the best
or worst choice, and they're not guaranteed to be free
forever. Please don't use price as your only criteria.

And finally, don't forget beside investing in two more
vital keys to success: education (for example, copywriting
manuals, Internet marketing courses, etc) and marketing.
All of the best tools in the world won't do you any good
unless you can get interested prospects to visit your site
and make a purchase.

The old saying, 'You have to spend money to make money'
is true of businesses everywhere... and that includes the
Internet. Fortunately, starting a ought online can be
very affordable, even for the 'average' person.




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I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt.
We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships.

Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly.
Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends.

Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went.
So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went.
My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went.

It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her?
It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away?

Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her.

So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her.

So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".


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