A Bang On The Head, A Kangaroo And An Entrepreneur, What Happened Next?



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Summary:
If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places.

A Herd Of 45,000 Website Visitors That Didn't Cost Anything...

In September 2003 an amazing turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a brand new website. The RSPCA decided to give Lulu a very rare bravery award which resulted in a lot of media interest.

A Quick Thinking Entrepreneur...

On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge.

They would then be able to share their story across the globe.
Article:
If you are evermore on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places.

A Herd Of 45,000 Website Visitors That Didn't Cost Anything...

In September 2003 an astounding turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a char new website.

Leonard Richard is a 52 year old farmer living down under in Victoria, Australia. He was out and close about on his farm not too far from his house, when a version fell and hit him hard on his head.

Leonard estimates that he must of been out cold for at least half an hour and was in a really bad way.

As luck would have it, Leonard's pet kangaroo named Lulu, discovered him and helped to raise the alarm. I didn't realize this myself, but kangaroo's can make a kind of bark noise. The persistent and somewhat out of flake barks from Lulu eventually managed to let next to Leonard's family in his house nearby.

It's uncertain but Leonard thinks that Lulu may have also turned him on his side to keep his air hole clear, notwithstanding I'm not sure whether I presume that bit. Leonard was airlifted by helicopter to the nearest hospital.

Lulu was credited with saving Leonard's life. The news of Lulu the 'life saving' kangaroo soon spread. The RSPCA decided to give Lulu a very rare intrepidity doom which resulted in a lot of media interest.

A Quick Thinking Entrepreneur...

On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge.

They would then be able to share their story cross-grained the globe. The website didn't go live until April this year, just before all the RSPCA officially pledged the award. This was when the media frenzy whipped up a real pace and the website was literally flooded with visitors. So many, that they had to shut the site down and upgrade the servers. You can view the site here:

http://www.luluthekangaroo.com.au/

An Opportunity To draw down In Some Cash

If you look at the site, they've managed to take accommodation of all this traffic by calculator a few money spinners on the site.

- They've got a small title page for GoDaddy website hosting, and they also suited it to feature a picture of Lulu as part of the face vivaciousness (nice touch).

- They're selling T-shirts with a picture of Lulu on them promoting world peace.

- They have put together an ebook detailing all the events up to and in compliance with the accident.

- Finally, they have converted the ebook to a mini disk as well.

As renewed nice touch they are also donating a percentage of the profits to charity.

They seem to have made a fair bid at trying to make some money from what could have otherwise been a family tragedy. Good luck to them I say!

Keep Your Eye's Open For Potential Money Spinners

This sort of opportunity is nearly all over going to be a short-term money spinner. Obviously, most people are not going to stumble on a life saving kangaroo like this one.

However, as an entrepreneur it may pay you to keep your eye out for any unusual events, acts of bravery, etc. per se either that has the potential for a lot of media interest.

Most people like the Richard's family would never even consider establishment their own website sequent a situation like this. You can get a domain name and some hosting for in point of $20. If you know how to go into a basilar looking website, the only else cost will be your time.

As this story showed, having a website really helped to give this tale of intrepidness worldwide recognition. If you type 'lulu the kangaroo' into a search engine you will find loads of news sites linking to Lulu's website. I very much doubt there would have been as much interest if the news websites didn't have Lulu's website to
refer and link to.

Joint Venture Possibilities

If you have your own niche product already, you could go looking for human interest stories that relate to your product. Alternatively you could team up with a joint venture partner that does have a related product.

Here's An Exaple...

Let's say that a story breaks in your area as for a woman that has given noble birth to 7 brood all at once. With IVF treatment this could happen. This sort of thing is usually very popular in the media.

You could centralize the woman and offer to formulate a website for her. With all those people she is plighted to get a lot of media coverage, and she might be interested in trying to make a bit of money from all the media interest. At the end of the day, all those hungry mouths will need to be fed somehow.

You could propose a 50/50 split on any profits from displaying a few ads and links to baby related products on the site.

Summary

This is not the sort of thing that you would be able to give up your day job to pursue, but it could provide you with a nice little cash boost.

Jason Lewis, Copyright 2004



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