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If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places. A Herd Of 45,000 Website Visitors That Didn't Cost Anything... In September 2003 an amazing turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a brand new website. The RSPCA decided to give Lulu a very rare bravery award which resulted in a lot of media interest. A Quick Thinking Entrepreneur... On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge. They would then be able to share their story across the globe. Article: If you are steadily on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places. A Herd Of 45,000 Website Visitors That Didn't Cost Anything... In September 2003 an mind-boggling turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a differential new website. Leonard Richard is a 52 year old farmer living down under in Victoria, Australia. He was out and in all directions on his farm not too far from his house, when a sword side fell and hit him hard on his head. Leonard estimates that he must of been out cold for at least half an hour and was in a really bad way. As luck would have it, Leonard's pet kangaroo titled Lulu, discovered him and helped to raise the alarm. I didn't realize this myself, but kangaroo's can make a kind of note noise. The persistent and somewhat out of in character barks from Lulu eventually managed to finical Leonard's family in his house nearby. It's uncertain but Leonard thinks that Lulu may have also turned him on his side to keep his nostril clear, though I'm not sure whether I trust to that bit. Leonard was airlifted by helicopter to the nearest hospital. Lulu was credited with saving Leonard's life. The news of Lulu the 'life saving' kangaroo soon spread. The RSPCA decided to give Lulu a very rare stalwartness dispense which resulted in a lot of media interest. A Quick Thinking Entrepreneur... On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge. They would then be able to share their story crossways the globe. The website didn't go live until April this year, just to the RSPCA officially public the award. This was when the media frenzy whipped up a real pace and the website was literally flooded with visitors. So many, that they had to shut the site down and upgrade the servers. You can view the site here: http://www.luluthekangaroo.com.au/ An Opportunity To take in In Some Cash If you look at the site, they've managed to take put forward of all this traffic by reckoning a few money spinners on the site. - They've got a small battle hymn for GoDaddy website hosting, and they also geared it to feature a picture of Lulu as part of the earmark heartiness (nice touch). - They're selling T-shirts with a picture of Lulu on them promoting world peace. - They have put together an ebook detailing all the events up to and back the accident. - Finally, they have converted the ebook to a mini disk as well. As additional nice touch they are also donating a percentage of the profits to charity. They seem to have made a fair seek at trying to make some money from what could have otherwise been a family tragedy. Good luck to them I say! Keep Your Eye's Open For Potential Money Spinners This sort of opportunity is nearly all over going to be a short-term money spinner. Obviously, most people are not going to stumble on a life saving kangaroo like this one. However, as an entrepreneur it may pay you to keep your eye out for any unusual events, acts of bravery, etc. essentially some that has the potential for a lot of media interest. Most people like the Richard's family would never even consider organism their own website according to a situation like this. You can get a domain name and some hosting for some $20. If you know how to synthesize a irreducible looking website, the only plus cost will be your time. As this story showed, having a website really helped to give this tale of manliness worldwide recognition. If you type 'lulu the kangaroo' into a search engine you will find loads of news sites linking to Lulu's website. I very much doubt there would have been as much interest if the news websites didn't have Lulu's website to refer and link to. Joint Venture Possibilities If you have your own niche product already, you could go looking for human interest stories that relate to your product. Alternatively you could team up with a joint venture partner that does have a related product. Here's An Exaple... Let's say that a story breaks in your area casually a woman that has given blessed event to 7 youngsters all at once. With IVF treatment this could happen. This sort of thing is usually very popular in the media. You could roll in the woman and offer to swell a website for her. With all those young fry she is mark boundaries to get a lot of media coverage, and she might be interested in trying to make a bit of money from all the media interest. At the end of the day, all those hungry mouths will need to be fed somehow. You could propose a 50/50 split on any profits from displaying a few ads and links to baby related products on the site. Summary This is not the sort of thing that you would be able to give up your day job to pursue, but it could provide you with a nice little cash boost. Jason Lewis, Copyright 2004
I have just finished counselling with a client who was depressed. She is a young mum and initially she was in a very low mood. She hadn't experienced talk therapy before but her friends were pushing her to do something about how miserable she felt. We talked about her life: the husband that loves her, her 7 month old daughter who she finds difficult to enjoy, her house, her friends and her relatives. About session three, I was wondering where the depression was coming from - her circumstances seemed good, she was healthy and she had several close relationships. Then we started to talk about when the depression had started - just after her daughter's birth. She mentioned in a 'give away comment', her mother had come to see her then for the first time in 2 years. Well apparently her mum and dad had separated when she was 13 years, had gone off with their own lovers and in the intervening 10 years, my client had seen them separately, irregularly. Then we started to unfold her memories of being left "in the family home" with her elder sisters (18 and 21 years), being expected to get herself up every day and out to school, feeding herself from whatever food was available in the kitchen, with her sisters at home only when they weren't at work or with boy-friends. Apparently some days she bunked off school and sat on a wall near the shopping precinct, watching people pass, knowing that no one cared what she did or where she went. So here was the root of her depression: my client had given up a lively job in a busy office when her baby was due, she was now stuck in her house with a new child and her husband was working long hours to support the three of them - for much of her day, no one cared what she did or where she went. My client actually broke into tears as she uttered this phrase - no one cared what she did or where she went. It has taken another six sessions to tease out all her pain and to counter the thoughts that were feeding it - what had she done to be discarded by her mum and dad, how was she going to cope with the world without her parents to love her, and how could she find someone to care about her? It was easy for my client to project these thoughts into her new daughter's life: what would prevent her from abandoning her daughter on a shopping trip, why couldn't she feel any love for her daughter or her husband, and would anyone care if she went away? Happily we have now worked through my client's difficult teenage years. She has recognised that her mum and dad were poor parents - so besotted with their own affairs that they hoped the other was doing the parenting and not realising that neither was. She knows she can make her own parenting different - she can choose to stay married to her husband, she can choose to love and cherish her child (or children, later) and in caring for her family, she can enjoy how much they care for her. A tipping point in my client's recovery was when she noticed how much joy her daughter has seeing her after an absence of a couple of minutes. Another important factor was becoming aware that her husband was always glad to see her, to hold her and to cherish her. So now the depression is lifted. I don't say that it is gone forever because I cannot tell what the future will bring to my client. However, for now, she knows how to manage and chase away those low feelings: to see how her daughter and husband love her. So now my client's first question to me 'Why am I feeling depressed?' is answered by "No one cared what you did or where you went" and we have found the antidote - 'They do now".  Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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