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People want to know things that many others don't know. If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt. Greed ------- People are greedy - not only for food but for everything in life. Benefits are 'what people get' and features are 'what the product has'. In case of a mobile phone, people like to see the benefits like, * Can store over 200 photos * Supports every color you can see and not a list of features like, * Has a memory of 6000k * Supports 16-bit colors Your best bet is to list both features and the benefits, so you can 'sell' the benefits and present specific details about the product itself. You must convince people that they are benefiting by buying your product. Article: ** Important: If you are republishing this article, you can make money with it by replacing the link in the resource box with your own branch office link. For league information, goto http://www.mafoor.com/forbidden/affiliates.htm While not required, an email to mafoor@mafoor.com is prestigious if you are publishing this article. What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking nearby a magic trick or lay down a lesson of motivation. It’s with respect to understanding the different reactions made by the human mind in various situations. I’m going to in brief compass discuss 3 key aspects of psychological secrets that you can demand in your promotion efforts for a especial increase in customer response. They are, 1. Curiosity 2. seeing as how / Reason Why 3. Greed Curiosity ----------- What is it? Curiosity can be defined as “the desire to know the unexplored” in simple terms. People want to know things that many others don’t know. They like to discover the ‘secrets’ that only some people know. The desire to know is a preceptive force in marketing, so we have: * Secrets of the Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful front Revealed * The Hidden Keys of Car Buying People don’t want * How to Diet Successfully or * A Guide to hire purchase Cars for example. First set of titles surely outshines the second set of titles since the former takes applicability of curiosity. You must design your publication in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above) Because / Reason Why ---------------------------- Telling people a valid reason for your stroke is quite another thing great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it’s probably seeing as how you want to get rid of your defective products or insofar as its 2 days to the expiry date (in case of food items). Wouldn’t you and I think the same way when we see a similar message? Give them a true meaningful reason. For example, let’s say you have a slow time of the year and you want to increase your ethics during this period. Make a special, limited time offer. Offer to throw in an extra free extra added attraction or a special discount simply seeing it's your 'slow time' and you need to pay your staff anyway. Don’t you think people will take stock in it? If you can give a solid reason for a particular action, people will have no doubts within hearing what you say - there is simply very little room for doubt. Greed ------- People are greedy - not only for food but for everything in life. People has “what’s in it for me” syndrome. They want to know how your product can value them. People will buy benefits and not features. Benefits are “what people get” and features are “what the product has”. In case of a mobile phone, people like to see the benefits like, * Can store over 200 photos * Supports every color you can see and not a list of features like, * Has a memory of 6000k * Supports 16-bit colors Your best bet is to list both features and the benefits, so you can ‘sell’ the benefits and present specific details relating to the product itself. You must convince people that they are benefiting by shopping your product. Tell people how your product can make their life easier. Tell them how it can save their time. Tell them how it can make them popular. List and stress as many benefits as you can. I hope this minutia was helpful to you and wish you very good luck and success in your future marketing efforts.
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