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Nor did he promote his web site on any of the places where his potential customers might hang out. Or may be John was hoping to increase his bottom line through an idle web site? Some even go as far as spending the time and money building the site, but then leave it alone and wait for the sales to pour in. I think I know what the problem is. Many business owners think of a web site as just another ad. Do something every day to promote your web site, and you will see the results from your web site. Article: Please, forgive me, but today I am going to sound harsh. Just got a note from one of the customers in my town. John owns a landscaping organization and 3 months ago decided to take his company cyber. Well, guess what his today's note said: 'Haven't got any feedback from the web site so, please, clash my account'. John has invested a total of $60 ($20 a month) into his web site, and 5 minutes of his time to fill out the form. The web site was automatically generated based on the information he put in, so there is no extra work involved. Then John just got back to his business, waiting to see what happens. As many of you yet realize - NOTHING HAPPENED. No freebie was offered, no e-mail were fasciculated for future contact, no special offers were posted... What exactly did John expect to happen? Thousands of visitors to pour to his web site? But he didn't submit his URL to any of the Search Engines either. Nor did he promote his web site on any of the places where his potential customers might hang out. Or may be John was hoping to increase his bottommost line through an idle web site? Nope, not happening either. You will be surprised how many people give up junior 3-4 months of having a web site, complaining that it's not bringing the results they were hoping for. Some even go as far as spending the time and money manor house the site, but then leave it unsurpassed and wait for the sales to pour in. I think I know what the problem is. Many deference owners think of a web site as just quite another thing ad. 'I have a web site, so now more people will know pertaining to my company'. But there is no magic in the air - to make a penny from your web site you must not only rise it but let the world know it's there. Search Engines, directories, forums, newsletters, articles, and freebies are only a few ways to do that. Subscribe to a couple of online marketing e-zines and you will have plenty ideas of how to reach your target customer. Sign up for a free teleclass (teleclass.com) and get a opportunity to hear how experts and other consolidating company owners market their web sites. Remember: there is no magic wand that will take your web site and market it for you. Be pro-active. Do something every day to promote your web site, and you will see the results from your web site. Do nothing - and you will be the next 'John' asking to drop it his web site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. HOW TO CHOOSE THE MOST PROFITABLE HOME BUSINESS Summary: Maybe the landing is so hard that you tellyourself you're never going to invest another minute increating a home business opportunity.But if you had played on your strengths, and instead wrotean ebook on crafting, you may have well exceeded yourfriend's earnings if you'd only taken the right directionfor you.So, how do you find what home business is right for you? Examples would be consulting, web design,construction, machine repair, etc… 2. Recovering from the Loss of a Business: Recovery, Reversal, and Coping Strategies Summary: So much of a business owner's personality and hard work have gone into a business, that when tragedy strikes, for whatever reason and the business is forced into bankruptcy or to close, the emotions felt by the business owner are nothing short of serious and all encompassing!Since losing a business is considered a 'major life stressor', along with divorce and the death of a loved one, a business owner that loses a business can be just as… 3. Are You Using the Wrong Promotions? Summary: Creating promotions that influence the customer to buy now, buy more often and buy more products are much more effective for your business.Let's look at two popular promotions to see their limitations and how they can be changed to foster the goal of getting customers to buy now; An Simple ExerciseAs always, here's an exercise you can use to stretch your thinking about promotions Start from the customer's perspective and answer these thr… 4. Tax Time Tune Up Summary: Start today by getting an archive box or file crate to hold all your 2004 tax related files and forms.If you have a good filing system, but you keep getting bogged down in old records: Every January, pull last year's financial files, any business related expenses, proof of income and all tax related items. While you are taking 2004 files out, make the replacement 2005 file folders for all of your regular home and business or personal fin… |